Blog Author Mellissah Smith - Page 31
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Tuesday, 13 June 2017
It's our responsibility to not bring entitled human beings into the world
A first world problem for sure, but it is one I see regularly as an entrepreneur and one who travels widely around the world.
We all work hard. I don't have children, but I see a lot. I have opinions, just like most, but there is some substance in my opinions because I have been around for a long time.
Parents work hard to build their businesses and wealth. They do so because mostly, they didn't grow up with the wealth that they would have liked, or perhaps they just want to live a better life.
They accumulate wealth, with that comes big houses, flash cars, holidays in the South of France and skiing in Aspen, and so on.
We all work hard. I don't have children, but I see a lot. I have opinions, just like most, but there is some substance in my opinions because I have been around for a long time.
Parents work hard to build their businesses and wealth. They do so because mostly, they didn't grow up with the wealth that they would have liked, or perhaps they just want to live a better life.
They accumulate wealth, with that comes big houses, flash cars, holidays in the South of France and skiing in Aspen, and so on.
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Mellissah Smith
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Friday, 09 June 2017
10 Reasons why it's time to be a marketing entrepreneur
I don't know about you, but if you have been a marketer in the same company or maybe only with one or two companies, for the past 5 years, you may just be thinking "what's next?"
Having a career in marketing is exciting. It is something that I have chosen for the past 25 years, and every day I love going to work. It's my passion. I am completely in love with the people who work for me. They are rockstars and every day they get better and better. Right now, we have a team of people who are winners. They have the right self-starting attitude and are competent. We are not second guessing anything they do, and their relationships with clients are second to none.
Having a career in marketing is exciting. It is something that I have chosen for the past 25 years, and every day I love going to work. It's my passion. I am completely in love with the people who work for me. They are rockstars and every day they get better and better. Right now, we have a team of people who are winners. They have the right self-starting attitude and are competent. We are not second guessing anything they do, and their relationships with clients are second to none.
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Entrepreneurship
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Tuesday, 06 June 2017
Business is a long distance race, making it shorter may be your downfall
It is my belief that every business should have some sort of exit strategy. That may mean selling your business in the future, or it may mean handing it over to the next generation. The reality of business, is no-one lives forever and it's always good to go into business with a plan in mind, and that includes covering such things as ill health, death, a sale of the business, or passing it on to the next generation. Perhaps you want to list your company on the stock exchange or expand it overseas and sell off areas that don't make sense long term.
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Entrepreneurship
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Monday, 05 June 2017
Algorithms for psychological profiling are written by humans - so how accurate is the MTBI test?
I've long realised that I can fill in the questions for any psyche profiling to obtain the answers I want them to finish with - although this is counter productive in every way.
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Culture
Friday, 02 June 2017
Do you have the personality to join a high performance marketing team?
If you run a marketing team, you will realise a few things; firstly that no marketing team can be all the same, and secondly, a mixture of personalities and skills is required for optimum performance. When choosing a team, it's best to steer away from selecting people just like you, or like another person who you rate as being a good marketer on your team. The reason is simple; a strong, competent, successful marketing team has to have a mixture of personalities that collaborate, support, encourage, nurture and push each other to reach their full potential both individually and as a team.
While this may seem idealistic, it's a reality for any competent marketing manager who has the 'balls' to think outside the box when they are putting together a team of people to take a company to the next level.
While this may seem idealistic, it's a reality for any competent marketing manager who has the 'balls' to think outside the box when they are putting together a team of people to take a company to the next level.
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Marketing
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Thursday, 01 June 2017
What marketers and entrepreneurs have in common - marketing
I'm a marketer. It's been my choice of career for almost 25 years. I am the first to put up my hand and say that I know very little about anything other than marketing - and even with that, it's a daily challenge to keep up to the many changes in dynamics, technology, and human behaviours that affect our ability as marketers to do a job well.
Over a year, I speak with hundreds of marketers and potentially, more than a thousand entrepreneurs. More recently, interviewing people for roles with our fast-growth company has meant that I have been having conversations with quite a few marketers, many of whom have tried their hand at being entrepreneurs. In fact, more than 30 percent of the marketers in the latest bunch have started a company, and during the job interviewing phase, have said that the company was successful, but either exists no more or is put to the wayside.
High expectations of themselves
Over a year, I speak with hundreds of marketers and potentially, more than a thousand entrepreneurs. More recently, interviewing people for roles with our fast-growth company has meant that I have been having conversations with quite a few marketers, many of whom have tried their hand at being entrepreneurs. In fact, more than 30 percent of the marketers in the latest bunch have started a company, and during the job interviewing phase, have said that the company was successful, but either exists no more or is put to the wayside.
High expectations of themselves
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Entrepreneurship
Thursday, 25 May 2017
Your competitors are beating you, but why?
We spend a lot of time thinking about why a competitor is out-performing one of our clients, who may be smaller, but we never use that as an excuse, in the market.
It a challenge as a small business to grow exponentially, providing quality products and services, and building that brand that everyone resonates with.
It a challenge as a small business to grow exponentially, providing quality products and services, and building that brand that everyone resonates with.
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Marketing
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Wednesday, 24 May 2017
Marketing strategies in 2017/18 are a little different
If you have left it until now to write your 2017/18 marketing strategy, then you are really hitting a fine line, because there is a lot to be done before executing a powerful, deliberate marketing campaign in July that will see your company hit sales targets, connect with customers and accelerate your potential in the marketing.
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Marketing
Tuesday, 23 May 2017
How I travel for 3 weeks with just hand luggage on flights
While I could do a flat lay of what I travel with, today, I won't, simply because I am a tad exhausted.
I arrived in Australia yesterday and as I get older, if I don't follow my own travel rules, I tend to get 'jet lag' and yes, I broke the rules and it is my own fault.
There are a few things I do that ensures that I never get jet lag:
I arrived in Australia yesterday and as I get older, if I don't follow my own travel rules, I tend to get 'jet lag' and yes, I broke the rules and it is my own fault.
There are a few things I do that ensures that I never get jet lag:
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Entrepreneurship
Tuesday, 16 May 2017
The narrative of a vindictive person
In all walks of life, you will find that one person, or perhaps a few that hold vindictive personality disorders. It's hard to avoid because many of us are not expert psychologists and have not been trained to see signs in people before it's too late or they have weasled their way into your workplace or life.
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Culture