Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
This blog today is written by myself and is only my opinion, so please do not crucify anyone that works for me, as they all have different opinions, each of which I not only appreciate but respect.

I was kindly invited to a number of International Women's Day events today and declined, as I do every year since the first time I went to one and watched a number of women stand up and talk about "how good they are" or "how the glass ceiling existed as they climbed the ladder."

It disgusted me
Entrepreneurs beware!!!! Are you still sitting on your hands instead of making very important business decisions because you are so indecisive or you have no clue which way to go and are not prepared to take the risk?

So many entrepreneurs have amazing ideas. True. So many them never see them through. Fact.
Thursday, 03 March 2016 03:34

What am I doing in Australia?

There are many people before me, and there will be many others after, but I am starting to think to myself, that I do not belong in Australia. The country is too small, and there is not a big enough market to capitalise on the business I have built and newer businesses that I am involved with.
In everyone's lives, we have been given something that money cannot buy, and that is time. Today, we have an extra day in our year that we can do what we want with and make the most of being fortunate enough to add the extra day we weren't banking on to our lives.

So, what are you going to do with it?

I've decided to take control:
Monday, 29 February 2016 03:50

The difficulties with scaling your business

I can't pretend to have too much experience in scaling up a business, as I am still in the early stages of doing this with Marketing Eye, and there have been some challenges, but largely it's all about hard work, determination, and finishing a job that you start.
Friday, 26 February 2016 07:23

Why we make so many mistakes

Do you ever wonder why you make so many mistakes? Like when you forget to put the milk back in the fridge, don't lock the car or leave your laptop at home and only realise when you actually arrived at the office.
Thursday, 25 February 2016 08:20

Designing the future of your company

Touch down! Atlanta here I am. I've conquered the first leg of this international trip and now I am ready and able to look at what is really going on in the world of Marketing Eye.

Everything has been such a cloud of recent, and for reasons out of my control. Now, we are taking the necessary steps to reach new levels in the business, and there has been a bit of a business turnaround.

Instead of focusing just on sales of Marketing Eye contracts, we are focusing on creating better career opportunities for marketers around the globe that want to own their own business.
Our extraordinary client Fabricare Center is Marketing Eye's featured guest blog of the week. The exceptional Dry Cleaner is opening their second location in the Sandy Springs area at the end of March. Check them out if you live in Atlanta, they offer free pickup and delivery.

Improving the quality and care of your garments has and will always their top priority. Not only have they been focused on expansion and having a wider reach within the community, but they have recently undergone a branding refresh. After 40 years of service it was time for a new look and feel. Yes, their is new branding and a new location, but the same great service still exists.
Thursday, 18 February 2016 07:50

The Australian Legal System Needs A Overhaul

I returned from a trip overseas on 15th January 2016. I went to work to say hello to my team, then I went home without checking my emails. I hadn't in fact checked my emails in days. I really wasn't meant to be back so early and unlike many entrepreneurs, I have learned to live without checking emails and social media daily.
It's easy to be jealous of your employer, particularly when they have attained a certain level of success and have all the fancy things that come along with that; flashy cars, mansions, holidays, friends, invitations and the like.

In particular, this is true if you are at a certain age similar to your employer, or you have an inflated sense of who you are and what your actually capable of. But the reality is if you are feeling jealous, then it's time to go. Take that jealousy and go out and start your own show. You will find it more fulfilling and without as much angst until of course, you experience the same situation yourself.
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