Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Next week is a big one. I will be speaking at the most esteemed women's conference in Australia, the inaugural Inspiring Rare Birds Con, founded by serial entrepreneur and mentor to many, the beautiful Jo Burston. 
Jun 05, 2016
It's funny how life's lessons keep popping up, and not too dissimilar to an 'aha' moment, they remind us of what path we choose to go on.

The adventures of the past few weeks have been absolutely phenomenal. Through travel and meeting people, my vision for work and life has become so clear that I literally cannot sleep with anticipation.

My life is full, but we all know that we should leave some room for the unknown. If we don't, something may pass us by that is a once in a lifetime opportunity, or something that we will never get back.
May 30, 2016
From failure, we learn how to be successful. From falling, we remember how to pick ourselves up and keep on walking. 

In life, we are a bunch of complex creatures, and whether we admit it to ourselves or not, we have many ups and downs on our road to our next destination and beyond.

I've had a pretty amazing life. I know that I have been privileged in so many ways; phenomenal family, great loyal long term friends, new friends and great loves. In many ways, I was prized with a place on the podium.
May 16, 2016
People often ask me how I do it. I travel continuously and have so for many years, without as much as blinking an eye lid. Booking my next flights is to me just part of the parcel of having a job that takes me across three continents.
May 12, 2016
We are taught to do so many things in business; how to hire people, how to inspire teams, how to make money, how to get sales in the door, how to increase your profits. The list is endless, and somewhat exhausting. How, as an entrepreneur, can we get it all right?
May 06, 2016
Last week Apple's stock dropped more than 7% - equivalent to $40billion worth of value. The reasons why are multiple, but it seems the key reason is falling iPhone sales. Whilst this news impacts the tech world directly, it also holds significance for marketers and business owners. What you need to know about iPhone sales is that it has the potential to impact how you communicate with audiences on a day-to-day basis.

Are consumers receptive to mobile adverts for a cheaper phone bill?

Unlockd, a Melbourne-based mobile tech startup just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.
May 05, 2016
Realising that you have hit state of happiness as an entrepreneur usually reflects where you are in life and how content you are with your position in life.
With so many things happening right now at Marketing Eye and also with my other investments, I find myself being pulled in many different directions. In some ways I just want to do the charity work I am doing, and make a difference to people's lives, but what funds that is my business interests, namely Marketing Eye.
As digital marketing continues to grow, we've seen far too much politics in the marketing landscape.

Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.

These headlines keep popping up and frankly, they're unhelpful for businesses trying to get their marketing right and they aren't helping marketing professionals to be the best they can be. The reality is that digital and traditional need to work together to solve today's marketing problems.

Apr 26, 2016
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