Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Friday, 09 September 2016 08:12

Overnight successes are few and far between

Yesterday was the 8 September 2016. It was a day that I will remember for a very long time.

As an entrepreneur, I work really hard to ensure that my business meets its goals and provides a rewarding workplace for the employees who tirelessly work to ensure that our clients receive an exceptional service.

It's taken 10 years plus to be successful to a point that I can actually look at the company and see that as a team we have achieved something that is unique.
Business is something that every entrepreneur has to work on every single day in order to achieve success.

Ranging from overall business strategy through to finance, human resources, technology, operations and the quality of your product or service.
Not just your average day. I started mine at 5 a.m. eagerly awaiting my flight time of 9 a.m. to Sydney, with so much anticipation and excitement, I literally couldn't contain myself. This past few weeks has been very exciting, adventurous and rewarding in so many ways - I can't begin to explain.
There is nothing in this world that you cannot do if you set your mind to it.
Friday, 02 September 2016 09:00

Sometimes you need to hear it from the top

Yesterday was a pivotal moment in my life. That is a big call I know, but it was a conversation with my mentor that I didn't realise would have such an impact.


I was rambling as I do about business, and explaining to him what I was doing - basically giving him an update. I had listened to him when he gave me some important, game changing advice,  and his strategy for my business made perfect sense to me moving forward, so the wheels are now in motion.

In fact, I was using this advice, and kicking some serious goals.

I'm proud of you

Then the bombshell. He said, "I am very proud of you."

I never look for praise, and while I do receive it from time to time, I suppose I never take it in. Two instances of late where I have, have come from my best friend of over 20 years, and of course, my mentor.

My father has passed

My father passed away a few years back and didn't really know what I did. My mother doesn't really know what I do. I am not the daughter that rings up and says "I achieved this today" and have been brought up not to skite about achievements. So, in some ways that has suppressed many of the accomplishments that have been made along the way. I don't talk about "winning" or "succeeding" or achieving a bucket list item to my family and friends. 

In many ways, my biggest outlet happens to be this blog.

For the man that I hold in the highest esteem, and admire most in the world, to say that to me, made me pause. Previous to that we were talking about the fact that I didn't think I needed people to praise me or to be acknowledged for my work. He called me out. He said, "of course we all like to hear that we are doing a good job."

I thought about it, and in my mind, it matters only when it comes from the unexpected or from someone that means a lot to you.

I look up to my mentor

In this case, I look up to my mentor. I admire his business accomplishments, ability to always make time for friends and his family values. They are the things that I respect in a person. They are the things that I want to be myself.

It is true that I am kicking goals, but its only because I am listening to people wiser than I will ever be. They are so smart that I can only dream of having half their intelligence. Talking to him yesterday reminded me that the sky is the limit. I really have the ability to achieve things that I never thought were possible. On top of that, I have a great team behind me routing for me and our brand all the way. 

For him to say that he is proud, meant something. He is right. From the right person, it means everything when you are acknowledged. How lucky am I to have such amazing people in my life? Blessed is all I can say.
It's 2 a.m. in the morning. I lay awake having just flown in the day before from Los Angeles. My eye's are sore, and somewhat tired, but my mind is wide awake. I can't seem to get back to sleep. I get up and get a drink from the fridge.
When you are looking forward to the next year like I am, you can't help but think what is it that is going to make the next 12 months of your life more extraordinary and memorable then the last.

With so many things going on in the world; political elections, earthquakes, terrorist attacks - it's quite easy to get caught up in what is going wrong with the world instead of what is going right.
Every year, I share my thoughts about getting a year older and how it feels to hit another milestone.

This year, is not too indifferent to the past except I am in a very good space right now and am incredibly positive about what the future holds.
Have you ever wondered what it is like getting to first base, ready for the second base but never quite making the home run you hoped for? 

As a female entrepreneur, I have big goals, and my dreams are not only something I think about often, I have carefully strategised the execution of a plan to achieve each and every dream I have had for myself.
Tuesday, 16 August 2016 23:53

Best 15 Websites for Creative Marketers

It's not by accident that creative marketers are paid more money, are in greater demand and hold the key to a successful marketing campaign. 

Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.

I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.

If you are looking for inspiration online, here is where I like to go:

1. Behance:
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.

2. Creative Boom:
There is a cross section of creativity on this site. It is inspiring and pushes boundaries while staying sometimes within the lines. 
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