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Marketing Blog tag: 'search engine optimisation' - Marketing Eye

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Displaying items by tag: search engine optimisation

If Google is creating havoc with your inbound leads to your website, you are not alone. In the 30 years that search engines have existed, power plays by Google and Bing have been affecting the online searchability of keywords making SEO more chalenging than ever before.
Published in Website Development
There is one question that is on every marketers lips. While traditional marketers who are focused on outbound marketing place their faith in creativity and understanding customers' wants and needs, the sneaky inbound marketers are finally having their day in the sunshine.

There is no doubt still a place for outbound marketing, but for any company that really cares about their customers and are open to ensuring that they have the ultimate customer experience, inbound marketing is really the only way forward.
Published in Marketing
Monday, 03 December 2012 08:58

Why your website is dying

Many small business owners are reluctant to invest too much time and money into their websites. They simply don't see the value in it - that is of course, once you've passed the fact that they need to have one.

They invest in having a web development company develop a website and populate it with content and pictures, but many still don't ensure that they have search engine optimised their website on a regular basis or that they are updating content regularly that is relevant to their target audience.

It's easy to have a website - but not so easy to keep it up-to-date and relevant.
75% of search engine traffic never scroll past the first page. Do you know what your bounce rate is?

31% of consumers browse online daily for products and services. That means, that potentially, they could be buying from your website.

If you have a website and are looking for quality leads, but it's a dog's breakfast... then now is time to take action. We are getting into the pointy end of the year and there is no time to spare to get your website right, to generate new fresh leads.
Wednesday, 20 January 2010 11:36

Time to take a new look at your website

Is your website costing you money or making you money? Does it depict what your brand is trying to communicate? Are prospects spending time on your site? Is there more you could be doing to improve your website? Do you know what pages prospects are interested in and which ones they are not?
Monday, 14 December 2009 13:45

Where are you on google?

Every month I go through the arduous task of checking Marketing Eye’s google rankings.

It’s important to our organisation, as we are advocates of not spending money on adwords or external seo optimisers and believe a well built website that is seo’ed is all that a business needs.