Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
In the 17 years of being in business, I have screwed up an awful lot. Sometimes I learned my lessons, others I was taught a few more times before I actually got it.
I cannot say that I am not nervous about the upcoming North Queensland Entrepreneurs Conference. Of course I am! It's going to be awesome. Without sounding Trump-ish, "Let's make North Queensland Great Again".
I've been in the Netherlands for 4 days and I am mesmerized, as always, with its sheer beauty. From harbour views through to fields of everything imaginable, you watch from the side a sustainable country go about its day on bikes, without seamingly a care in the world.
Arriving in to Amsterdam at 7am is a hard slog, even if you are flying at the front of the plane. One of the worse times to arrive after a 22 hour flight, as it is inevitable, lasting the day or at the very least, until your room is ready is almost impossible – even for the seasoned traveller.

I had heard about The Toren Amsterdam, a luxury, boutique hotel in the centre of Amsterdam on the famous Keizersgracht canal. When their tag line says “designed to charm” they were very serious on making sure that every visitor feels extra special. I was no different.
Friday, 30 September 2016 07:54

The 'why' in everything we do

As a child, no-one asked 'why' more than me. I was so annoying to everyone around me because I was curious and I wanted to know 'why' things were done the way they were, or why mother nature did what it did.

That has followed me mercilessly through life, and I say it like that because without doubt, it has gotten me into some trouble or at the very least, ruffled a few feathers.
Helen Reizer has been a friend for a good part of the past 10 years or so. She has always been the person who manages the big events in Melbourne and sometimes other parts of the world. Her events are perfectly organised, and a celebrity-full with a bunch of the who's who walking around sipping french champagne and canapes.
Growing up in rural township, Charters Towers, has its positives and negatives. Firstly, with so much time on your hands, you really do have time to think, and dream.

The negatives, believe it or not, I forgot. But my journey back as an adult, the ‘small town syndrome’ hit me firmly straight in the face, knocked me back a few steps and as I was about to trip, I somehow found my feet and continued.
Marketing Eye has an exceptional team of people that work hard to be the 'best of the best'. Each have their own mandate and story to share, but mostly they are people who are paving their way in marketing, design, web and innovation showcasing their talent for the world to see.
They whisked into our lives 12 years ago as a couple, and ever since there has been a good percentage of the population that has been absorbed in their every move. We know this because if they are on the cover of a magazine, it sells out.
We are nearing the last quarter of the year, and many of us who have done our yearly business and marketing plans have done exactly what we should not have. That is distribute to the key players, then forget about it.
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