Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
It's raining outside and our whole Melbourne team is meant to be playing tennis as a team bonding session. 

A few of us are not so sure, mainly because we are women and we have things to go to after work which require our hair to be "beautiful". Rain is not conducive of that.

Randomly, I pick up two tennis rackets from my office and a whole heap of balls and then grab Lisa O'Keeffe, and we start playing tennis in the middle of the office. Firstly, you have to have an office big enough - which we have, and secondly, you have to be prepared for anything to happen. Broken computer screens, lights, dints in walls, people being hit - in general chaos. But what is the worse that can happen? Someone gets hurt? How hurt would you become from a tennis ball? I pinch of pain never hurt anyone, or at least that is what we all agreed.
Turning your business into an overnight success is near impossible unless you consider Whatsapp or the few freaky businesses that come through the cracks. 
Hasn't what seemed like a brilliant idea at the time and a $150 million dollar money making machine in a very short period of time, just come tumbling down.

Well, if you take what's written in the press today as any indicator, then you can certainly think that this may be a conclusion.
Wednesday, 22 June 2016 10:58

Did that really happen in New York?

The last week in New York was A-M-A-Z-I-N-G.

So many things happened, but mostly I have to say the city just absorbs all my creative juices and it makes me want to take on the world in every aspect of life.
"We are products of our past, but we don't have to be prisoners of it." Rick Warren.

We're all very capable of making the same mistakes over and over again, because, under stress, we tend to retreat to habits of emotion regulated from our childhoods. Habits take over under stress, and in particular when physical or mental exhaustion sets in.
Without clients, no-one has a business. They are king in every sense of the world and unless they treat your people in a way that is not within your values of company culture, all organisations will benefit from having a client-first approach.
I love to write. It is a hobby and at times a job. I take it both seriously, and with a tongue in my cheek. I am not a qualified journalist, in that I never went to University to study Journalism, but I've been writing for 24 years and long before blogging, and self publishing became fashionable, I wrote for various editorials.

Sometimes, I can get a blog out in 15 to 20 minutes on a topic that I come up with just from the top of my head. Kind of like right now. Other times, I have to stay on message, and write about a topic that either readers are wanting to read about, or something that is pertinent to our audience for one reason or another.
Next week is a big one. I will be speaking at the most esteemed women's conference in Australia, the inaugural Inspiring Rare Birds Con, founded by serial entrepreneur and mentor to many, the beautiful Jo Burston. 
It's funny how life's lessons keep popping up, and not too dissimilar to an 'aha' moment, they remind us of what path we choose to go on.

The adventures of the past few weeks have been absolutely phenomenal. Through travel and meeting people, my vision for work and life has become so clear that I literally cannot sleep with anticipation.

My life is full, but we all know that we should leave some room for the unknown. If we don't, something may pass us by that is a once in a lifetime opportunity, or something that we will never get back.
From failure, we learn how to be successful. From falling, we remember how to pick ourselves up and keep on walking. 

In life, we are a bunch of complex creatures, and whether we admit it to ourselves or not, we have many ups and downs on our road to our next destination and beyond.

I've had a pretty amazing life. I know that I have been privileged in so many ways; phenomenal family, great loyal long term friends, new friends and great loves. In many ways, I was prized with a place on the podium.
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