Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Helen Reizer has been a friend for a good part of the past 10 years or so. She has always been the person who manages the big events in Melbourne and sometimes other parts of the world. Her events are perfectly organised, and a celebrity-full with a bunch of the who's who walking around sipping french champagne and canapes.
Growing up in rural township, Charters Towers, has its positives and negatives. Firstly, with so much time on your hands, you really do have time to think, and dream.

The negatives, believe it or not, I forgot. But my journey back as an adult, the ‘small town syndrome’ hit me firmly straight in the face, knocked me back a few steps and as I was about to trip, I somehow found my feet and continued.
Marketing Eye has an exceptional team of people that work hard to be the 'best of the best'. Each have their own mandate and story to share, but mostly they are people who are paving their way in marketing, design, web and innovation showcasing their talent for the world to see.
They whisked into our lives 12 years ago as a couple, and ever since there has been a good percentage of the population that has been absorbed in their every move. We know this because if they are on the cover of a magazine, it sells out.
We are nearing the last quarter of the year, and many of us who have done our yearly business and marketing plans have done exactly what we should not have. That is distribute to the key players, then forget about it.
Artificial Intelligence (AI) is more than a buzzword and over the past couple of years, Salesforce, has been embarking on its next play in adding features to build a smarter, more intuitive solution.
Challenges that we face today, are the making of us tomorrow. How we cope under extreme pressure and instability, really acts only as an indicator of how well we can weather a storm. 

No business in the world has smooth sailing every day. It may look like some do, but they don't - I can assure you of that.

I am in a privileged position these days, as I work 'on' the business and not 'in' the business. I have changed from being a business owner from 25 years of age to 30, then an entrepreneur from 30 to 41 years of age, and now I am definitely an innovator. Our direction is ahead of the curve, and at the forefront of marketing globally. We don't look at our own backyard as our competitive landscape, but instead a global market that continually changes and with that, we need to adapt and forge ahead with new ways in which to do business.
Never be afraid to accept an invitation, to connect with someone you don't know and to accept help when you need it.
Friday, 09 September 2016 08:12

Overnight successes are few and far between

Yesterday was the 8 September 2016. It was a day that I will remember for a very long time.

As an entrepreneur, I work really hard to ensure that my business meets its goals and provides a rewarding workplace for the employees who tirelessly work to ensure that our clients receive an exceptional service.

It's taken 10 years plus to be successful to a point that I can actually look at the company and see that as a team we have achieved something that is unique.
Business is something that every entrepreneur has to work on every single day in order to achieve success.

Ranging from overall business strategy through to finance, human resources, technology, operations and the quality of your product or service.
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