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Marketing Blog tag: 'KPI's' - Marketing Eye

Thursday, 07 January 2021 08:27

How to set marketing goals and keep them

There is not a business on the planet that hasn't thought about setting marketing goals for 2021, and at least given thought to how they are going to keep them. Most companies spend November and December bringing together key stakeholders in a business to discuss the next years business, sales and marketing goals. They do this in the form of a series of workshops, and what's really great about this, is even if you have a small business, a mini-workshop is invaluable for brainstorming how your business can do better in the year ahead.
Published in Marketing
Thursday, 11 July 2019 08:27

5 Ultimate hacks to get a promotion

If you read the news, the world is doomed. Careers are not what they use to be and the chances of you get a promotion before your time is close to zero.

But for those who back themselves, believe that anything is possible and are prepared to put their skills, knowledge and resilience to the test - there is good news! Here are some hacks that will get you the next promotion - fast!!!!
Published in Culture
Wednesday, 13 July 2016 08:16

More action and far less talk : marketers

Marketing Managers want to be at the table when business decisions are being made. They, by sheer title, believe that they are being largely ignored over Sales Manager who bring dollars to the table and other senior management team members including technology. 
Published in Management
A high performing marketing team differs from one industry to another and for that matter, one business to another. The basic fundamental of what defines the success of a high performing marketing team relates solely to the performance of the balance sheet, and marketing's ability to drive high quality leads to sales teams, and give those same teams all the tools in which they need to sell.
Published in Marketing