Tag: content strategy
Top Marketing Tactics for Solar Energy Companies
The solar energy market in Australia is growing as more residential, commercial and industrial consumers turn to renewable energy sources. To stand amid the stiff competition, solar energy companies must adapt to efficient marketing tactics. Let us look into specific strategies suited specifically to the Australian market, including an overview of state-specific rebates and incentives.
The Impact of Voice Search on SEO and Content Strategy
Voice search has become increasingly popular in recent years, with the rise of virtual assistants such as Amazon's Alexa and Google Assistant. This has led to a shift in the way people search for information online and has also had a significant impact on SEO and content strategy. With voice search, users tend to use more natural language and longer, more conversational queries. This can make it more difficult for search engines to understand the intent behind the search.
Five guaranteed sources of inspiration for bloggers
Finding inspiration is also a challenge. The first few blogs may seem easy, but what happens when it feels like you have covered every topic? How do you take a fresh approach and avoid the ‘white page syndrome’ – staring blankly at a page for hours on end, creating further pressure to perform.
If you want to make the most of your blogging, come up with regular ideas and get the best out of your content strategy, read on.