Tag: key performance indicators

For any business to thrive, it needs to have a solid marketing strategy in place, and a team to execute it effectively. But how can you measure the success of your marketing team? How can you tell if your team is performing well or not? The answer lies in using the right metrics.

In digital marketing SEO campaigns aim to drive organic search results and website traffic from search engine’s such as Google. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Google’s search results are constantly changing to provide the best user experience for their users.