Need to Convert More Leads? Try Testimonials
The digital world of e-commerce through to social media is the new frontier when it comes to marketing. Ensuring you have a digital presence across multiple channels is the make or break of any marketing campaign of the 21st century. The new breadth of knowledge marketers carry in today's world can be applied to bring about new success levels only dreamt about.
Gaining traffic through your website is great but converting them into leads is better. Having an awareness of different types of leads and identifying them will go a long way in understanding your marketing’s strengths and weaknesses. Then feeding that feedback back into your marketing campaign will help your business grow to new levels.
So what is a lead?
A lead refers to when contact is made with a potential customer, also known as a “prospect”. For some companies, a “lead” is a contact already determined to be a prospective customer, whereas other companies consider a “lead” to be any sales contact.
A “new lead” refers to a potential customer that has provided a small amount of information about themselves which can be added to your database. An example of a new lead would be when an email address is given online or a customer who walked into a store and signed up for the company’s mailing list.
Gaining new leads is crucial to the business’s growth and, ultimately, the brand’s longevity. The creation of new leads allows for the potential of new business opportunity and business growth.
Converting these leads into sales is a challenge in itself, but not impossible. There are many things you can do, such as providing clear information on your website, a seamless transaction process.
But how do you convey the value of your product or service to new leads? The answer is testimonials.
A testimonial is a previous customer who attests to your business’s effectiveness and explains the value they attained from your service or product and how others can do the same. Testimonials work to gain trust from potential customers as they illustrate credibility through previous experiences. Testimonials create a sense of reliability that supports overall brand perception. Testimonials are often underestimated and, consequently, overlooked. They are a great tool to promote businesses and show recognition for quality work and customer satisfaction. The value of a good testimonials can be very beneficial for any company, and should be part of most marketing campaigns to help illustrate consumer value and build trust with customers.
There are many ways to convert online traffic into customers. At Marketing Eye, we can deliver and revamp your website. We understand the latest in SEO techniques, social media integration and enhancing website functionality. Understanding your market is key to converting leads to sales.
Want to leverage your testimonials to convert leads? Get in touch with our team and we can help you.