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10 Social Media Statistics That Will Blow Your Mind

10 Social Media Statistics That Will Blow Your Mind

I am not sure you, but I work full time in marketing and even I find it hard to keep up with the latest in social media.

Fortunately, we are not alone. The world has gone "bonkers" over social media and just like the way taking a photograph on our mobile phone is now the norm, so too is checking in on social media and engaging with audiences for both business and pleasure.

1. The average users of social media each month is now a total of 850 million people. (Source: Jeff Bullas)

2. 23 percent of Facebook users check their account more than 5 times per day. (Source Socialnomics)

3. More than 1 million websites have integrated with Facebook in some way. (Source: Uberly)

4. 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook. (Source: Business2Community)

5. 32 percent of all Internet users are using Twitter. (Source: Marketing Land)

6. 50 percent of Twitter users are using the social network (or accessing it) via mobile. (Source: Microsoft Tag)

7. In August 2012, Instagram hit 80 million users and is growing every minute. (Source: Instagram)

8. 97 percent of the fans on Pinterest's Facebook page are women. (Source: AllTwitter)

9. The USA's 141 million accounts on Twitter represent 27 percent of all Twitter Users. (Source: AllTwitter)

10. The Google button is used 5 billion times per day. (Source: AllTwitter)

Now, are you still going to ignore social media? How can any company afford to not put their largest portion of their marketing budget online?

These facts are alarming and growing every single second. Election campaigns are won because of how well Politicians promote themselves on social media. Superstars are made, just by posting a video. 

Yet, I still talk to small businesses that say social media isn't for them. Is this plain ignorance or are they afraid of what they don't know? That is the question that must be answered.

In 2013, no company on the planet should not be engaging with customers via social media. It is the most cost effective way in which to communicate, gain marketshare and connect with prospects in a meaningful way that leads to sales. 

Are you one of the companies that still thinks social media is not for them?

Follow Mellissah Smith on Twitter: www.twitter.com/marketingeyeaus 



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  • Annelies
    Annelies
    21 Mar 2013

    People spend more time surfing the internet than reading magazines and books or even watching TV. Its no wonder that social networking is booming! With so much time spet online it is clearly the best marketing medium to capture people's attention.

    Reply
  • Emma
    Emma
    18 Feb 2013

    Social media is essential for businesses. Its a great may to interact with consumers and get them involved with your products and brands. With social media in nearly every facet of our lives its a great way to repeat marketing messages to consumers and get their feedback.

    Not taking advantage of social media means missing out on countless opportunities to increase brand awareness, customer base and so much more! Best of all its free so why wouldn't you?

    Reply
  • Jennifer
    Jennifer
    07 Feb 2013

    Agree with what youve said, sometimes social media is becoming as important a live event as the live event itself.

    Reply
  • Owen
    Owen
    04 Feb 2013

    This blog is spot on. Social media is the way forward. It is so important for companies to be able to adapt to the differing market conditions and these conditions now require a certain level of social media 'nouse'.

    Clearly companies need to develop social media outlets for their customers, but moreover it will cost them less to be using social media and it is the fastest form of communication available at this current time.

    A company who is not yet on this bandwagon is simply losing ground as more and more people are converted every day.

    Reply
  • Taryn Young
    Taryn Young
    22 Jan 2013

    I completely agree with you and strongly believe that every firm should be incorporating social media into their business practices in order to achieve growth, remain competitive and create as well as strengthen relationships with consumers.

    The main issue surrounding the business world today is the fact that social media and its users is increasing at a dramatic rate and if firms are not adapting to this dynamic environment then they are likely to lose competiveness and eventually be forced to move out of the industry.

    Firms often don't realise or take the time to research the increasing amount of benefits that social media can bring to their business. Social media offers a low-cost platform for creating and enhancing relationships, engaging with customers regularly, increasing word-of-mouth and building brand awarness. This can all be achieved through traditional media outlets, however, through social media they can be achieved more effectively, at a faster rate and at a lower rate so why wouldn't you give it a go!

    My final words are that a new way of communicating has emerged and consumers are expecting businesses to have a strong social media presence because this is how consumers today primarily communicate, source information and gain awareness of company brands and their products/services.

    It is evident that Social media in the coming years is going to keep on growing at a rapid rate and if businesses havent already become "social media savvy" than they better start before its too late!

    Reply
  • Manon
    Manon
    21 Jan 2013

    I totally agree with you. Social media is an important marketing tool for companies. All businesses need to use it because is the perfect way to communicate with customers.

    Reply
  • Manon
    Manon
    21 Jan 2013

    I totally agree with you. Social media is an important marketing tool for companies. All businesses need to use it because is the perfect way to communicate with customers.

    Reply