10 Social Media Statistics That Will Blow Your Mind
Fortunately, we are not alone. The world has gone "bonkers" over social media and just like the way taking a photograph on our mobile phone is now the norm, so too is checking in on social media and engaging with audiences for both business and pleasure.
1. The average users of social media each month is now a total of 850 million people. (Source: Jeff Bullas)
2. 23 percent of Facebook users check their account more than 5 times per day. (Source Socialnomics)
3. More than 1 million websites have integrated with Facebook in some way. (Source: Uberly)4. 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook. (Source: Business2Community)
5. 32 percent of all Internet users are using Twitter. (Source: Marketing Land)
6. 50 percent of Twitter users are using the social network (or accessing it) via mobile. (Source: Microsoft Tag)
7. In August 2012, Instagram hit 80 million users and is growing every minute. (Source: Instagram)
8. 97 percent of the fans on Pinterest's Facebook page are women. (Source: AllTwitter)
9. The USA's 141 million accounts on Twitter represent 27 percent of all Twitter Users. (Source: AllTwitter)
10. The Google button is used 5 billion times per day. (Source: AllTwitter)
Now, are you still going to ignore social media? How can any company afford to not put their largest portion of their marketing budget online?
These facts are alarming and growing every single second. Election campaigns are won because of how well Politicians promote themselves on social media. Superstars are made, just by posting a video.
Yet, I still talk to small businesses that say social media isn't for them. Is this plain ignorance or are they afraid of what they don't know? That is the question that must be answered.
In 2013, no company on the planet should not be engaging with customers via social media. It is the most cost effective way in which to communicate, gain marketshare and connect with prospects in a meaningful way that leads to sales.
Are you one of the companies that still thinks social media is not for them?
Follow Mellissah Smith on Twitter: www.twitter.com/marketingeyeaus