Tag: statistics

Data has played a vital role in turning marketing from an art into a science and now there’s more than ever. It can be difficult to know what statistics you should be paying attention to and how to use them. So how do you know your website is performing? What can you do to improve it? Here is Marketing Eye’s quick guide to Google Analytics statistics and how to use them to improve your online marketing. 

The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.

I am not sure you, but I work full time in marketing and even I find it hard to keep up with the latest in social media.

Fortunately, we are not alone. The world has gone "bonkers" over social media and just like the way taking a photograph on our mobile phone is now the norm, so too is checking in on social media and engaging with audiences for both business and pleasure.

1. The average users of social media each month is now a total of 850 million people. (Source: Jeff Bullas)

2. 23 percent of Facebook users check their account more than 5 times per day. (Source Socialnomics)

If you thought it was easier to use social media than to write a blog, then consider this. 53.5 percent of internet users will read blogs this year, whilst our social network counterparts are on a declining scale.

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!