Content Marketing is a strategic marketing approach, of which is predominantly seen on digital platforms. The strategy is focused on creating and delivering content to attract their specific audience, which also improves SEO scores. For financial sectors, this strategy plays a critical role in the digitisation of their growing online market across Australia. However, with a decline in customer trust levels to 49%, the financial sector has become Australia's second least-trusted business sector. To redevelop these relationships and trust, the sector must reinforce a "customer-centric approach" to increase their brand credibility. Here are three key ways financial firms could benefit from using content marketing to their advantage.
Marketing Strategy Blog - Marketing - Page 13
Instagram was launched in 2010 by Kevin Systrom and racked up 25,000 users in just one day. The app began with a primary focus for users to feature and post photographs, especially photographs taken from mobile phones. Instagram performed exceptionally well and had a whopping 27 million users by March 2012. Instagram’s success no doubt alarmed Facebook, which purchased Instagram in April 2012 for $1 billion in cash and stock.
Ever since Facebook acquired Instagram, Facebook decided to add many different features to the already extremely popular app. These features included enabling users to post videos instead of just photographs as well as adding messaging on Instagram like Facebook, stories like Snapchat and later reels like TikTok. Maybe you’re already sensing a theme here but what Facebook was essentially trying to do is turn an originally user-focused app that was Instagram into a fighter social media platform to compete with other social media apps such as Snapchat and Facebook. This tactic worked well for Facebook initially but not in the long run. Why you may ask, well we’ll explain below.
LinkedIn has become a powerful tool that plays a critical role in connecting professionals and organisations across the world to make them more productive and successful. For financial services firms, the platform offers an opportunity to optimise their firm, grow their network and generate leads amongst new audiences. And yet, many financial services firms struggle to leverage their talent, their platform and their network to increase brand awareness and generate qualified leads. So how should financial services firms use LinkedIn?
Here are the four key ways that financial services firms should be using LinkedIn to their greatest benefit.
Reflecting back on my time as an intern at Marketing Eye, I am incredibly grateful for the knowledge and skills I have obtained from this journey.
Before Marketing Eye, I had worked under one other marketing internship position. Although the titles were very similar, the work was vastly different. My role at Marketing Eye pushed me to work individually and hold greater accountability for my work. My greatest challenge initially (as my supervising marketing executives can attest to) was finishing my tasks within the recommended timeframe. Previously, I had worked in a team to complete a blog post and we were given several days. However, Marketing Eye pushed my ability to complete blog posts by myself, within at least a day. Initially, I could not comprehend finishing a blog post within a couple of hours as I would agonise and perfect each sentence as I went; making sure that each line was perfect.
I eventually learned that this is an ineffective way to approach my tasks.
Video content is an essential part of your marketing strategy for your financial service firm. From explaining the benefits of intangible investment products to encouraging people to open up a savings account, video content has a strong potential to not only increase ROI for marketing but also improve your relationship with your customers.
Marketing within the finance sector can be complex due to the heavy regulatory and compliance factors involved when handling such products. As the COVID-19 pandemic has proven, financial services are essential for all individuals, no matter what walks of life they may come from. However, such a necessary service can come with difficulty for businesses to differentiate their own service from others. Therefore, it is of utmost importance for financial service firms to have strong impactful marketing. This is especially important when taking into account the digitalization of customer interactions.
Read on further to learn about 5 proven digital marketing strategies which are effective for financial service firms.
There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. Every study shows us that email marketing is performing well and looks to remain the case for years to come.
While a marketing consultant is not essential to the success of your business, employing one with industry experience will certainly help to streamline a company's marketing efforts. Employed as an external advisor, a marketing consultant will bring their expertise to your business to plan and execute proven marketing strategies. A consultant understands the customer's unique needs, analyses market insights, processes and issues. All this garnered information is combined with their knowledge to suggest and apply solutions that will improve your company's marketing efforts.
Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Lead generation plays a pivotal role in the success of professional services firms looking to grow through 2022; therefore, professional firms should not overlook its importance. Below are five ways that professional services firms can improve their lead generation capabilities.
Professional services firms encompass a far broader range of functions including marketing and recruiting, who often have the liberty of embracing differentiation and diversity from their competitors. Yet, when the words ‘professional services’ are thrown around, they usually bring to mind an amorphous mix of accounting, legal, management consulting and financial planning firms.
The reason that this mental melding takes place is due to the desire of professionals services firms to shy away from the crowd and attempt to blend in with their competitors.
This takes place because:
Financial service firms face a variety of challenges when it comes to marketing their products and services. They must cope with customer and market-related restrictions in addition to working in a highly regulated industry, which can make it harder to effectively engage with clients and prospects and challenging to make themselves distinguishable from other firms to potential clients. As marketing techniques evolve, leading accounting and finance firms have revolted against traditional marketing techniques, as they have become increasingly aware of the danger that faces those who fall behind.
With COVID-19 and the rise of e-commerce, people are spending more time on their smartphones than ever before, meaning that optimising your content for mobile just became essential. In fact, recent statistics indicate that 67% of consumers engage in “digital window shopping” on their mobile, of which 77% lead to making purchasing decisions. These statistics combined give insight into changing consumer trends that help illuminate the need for businesses need to make their web content optimised for mobile devices.
What is the best way to write a successful blog post?
Is it possible to write a blog post that your readers will want to share? How do you write a blog post that will rank well in search engines? Read on to discover what the 10 most important elements of every successful blog are.
Marketing is constantly changing. It's vital for your company to stay updated with industry advances. Keeping an eye on marketing data is an efficient method to stay relevant and up to date with the newest marketing trends, while keeping your sales pipeline healthy and your brand within the consideration set of your customers. To help you connect with your consumers, reach your target audience, and enhance conversions, we've provided our list of the most topical marketing statistics for 2023, whether you're focused on SEO, content marketing, social media, lead generation, advertising, or marketing technology.
Learn our top 21 stats for 2023.
You’ve heard blogging is a good way to increase brand awareness of your business and you’ve started one. But you’ve likely run into a slight problem. No one is reading your blogs. This may be extremely disheartening, frustrating and above all discouraging to the progress of your blog however, it’s the same problem many people are struggling with and have struggled with in the past. If you’re struggling to get people to read your blogs here are six of the most common reasons why and what you can do to fix them.