How to Optimise & Sustain your Marketing Data Strategy in 2021

Read below to find out our best advice to maintain the 3 leading optimisation strategies to drive your data further and 3 leading strategies to maintain healthy, info wealth data.


Leading Strategy 1: Intergating Toolkits with Talent Kits

Perhaps the best performing company according to Forrester Wave’s quarterly marketing measurement and optimisation report, Analytic Partners has been listed as a leader of data marketing strategy & support because of the company’s decision to create a team dedicated to customer insights and support.

The team comprising of marketing strategists, data engineers, account managers and academy interns has allowed the business to generate solutions not afforded to any of its’ contemporaries, due to its’ ability to “manage talent and tools” to generate unique and innovative solutions.


Leading Strategy 2: Optimising Short- & Long-Term Focused Marketing Strategies

Additionally, the wealth of internal and external data your business will gather daily presents massive revenue potential in the short term and brand building potential in the long term, like brand reputation value and long term KPIs like customer lifetime value.
Businesses that have the right tools to utilise this outside of 3^rd parties like Google, Apple, Facebook & Firefox will be able to complete full, information packed pictures of their customer’s behaviour, their own performance and their long term scalability.


Leading Strategy 3: Machine Learning Integration into Marketing Strategy

Machine learning has dominated the marketing conversation for the past 5 years, but the first mover advantage for many businesses has run out. Whether it’s a chatbot or an advanced pricing strategy model, machine learning is a force of business that is here to stay.
The use of Robotic Marketer to deliver solutions continues to be used on a massive scale, helping businesses to develop superior marketing strategies, automate insights and used learning-based decisions and guidance to elevate your current business strategy.


Maintaining Strategy 1: Contingency Planning for Data Restrictions & Regulations

2020 has seen a swathe of new privacy and data regulation, from California’s CCPA to China’s Personal Information Protection Law (PIPL), to discussions reviewing Australia’s own Privacy Act, the global trend leaning towards protecting individual data has deeply affected the ability of businesses to collect detailed customer information in order to build insights.

Companies that have been able to navigate these regulations, such as Marketing Evolution have been able to outcompete much larger traditional firms such as Nielsen by holistically looking at the evolving marketing environment as both an organisation-wide issue as well as an opportunity.


Maintaining Strategy 2: Play to your Strengths

If your business is not heavily involved with data handling, manipulation & analysis, the chances are that the most useful course of action, is sometimes, no action at all. Many businesses are made up of operations, admin and marketing people, so why make reports that are designed for statisticians?

Developing that program as a business or hiring someone to put that into place can be costly and provide a low yield in ROI.


Maintaining Strategy 3: A Continued Emphasis on Personalised Customer Data

Despite the regulatory and legal challenges faced, the best practice for businesses across the board is to still focus on customer personalisation and unique customer information.


Is your data collection  & measurement strategy futureproofed? Are you thinking of using machine learning based software for your next marketing strategy?

Visit on our site or read more on the best initiatives you can make to improve your for strategy for 2021!