5 Marketing Trends To Outrank Your Competition In 2021
In a world saturated with mass advertising, it’s hard to stand out amongst the crowd. Everywhere you look you are met with out-of-home displays, television advertisements, social media promotions – it is integrated in our every-day life! As a consumer, it’s also sometime difficult to recognise and digest every marketing attempt and therefore only the ones that stand out are absorbed.
If you are struggling to make your mark in your respective industry and are looking for some helpful tips to outshine the competition, have a read of my following 5 suggestions.
1. Influencer Marketing
An influencer is a person who has built a reputation based on their knowledge and expertise about a specific topic. They usually have a large following of people on a variety of social media platforms who engage with their content and support their endeavours. Given this, they would be considered to uphold a superior position in society.
This superior position allows them to impart the belief that they should be considered a trusted source to their respective audience. Therefore, consumers are more inclined to purchase a product or undergo a service that has been endorsed by an ‘influencer.’
2. Chat Bots
The use of chat bots allows customer queries to be answered in an efficient and timely fashion. Having an individual employee manually respond to questions can become tiresome, ineffective as well as expensive.
Chat bots operate around the clock and ensure engagement with customers 24/7. They also allow you to gain insights into your customers preference. From this, brands can make changes to their product lines, marketing strategies etc.
3. Conversational Marketing
Customers prefer to authentically communication with companies that they are purchasing from. They want to be able to interact and ask questions regarding the products and/or services before making a final decision.
Through chat bots and targeted messaging, consumers can engage with the brands and get the answers they are seeking in real time.
4. Context Over Content
We can all agree that content is a vital part of any marketing endeavour. However, it is the context that captures the attention of the target audience. Once you have curated your content, you must decide on how you will deliver it to your audience.
It must be in a way that is easy to understood and articulate. Think, original, think create, think different!
5. Visual Content
Consumers nowadays are extremely visually orientated. It is a lot easier to process content in video form that picture form and thus has a higher likelihood of increasing sales than that of other content.
They are much more entertaining and livelier. They depict a real-life presentation of your message that is easy to share on various social media platforms.