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Marketing blog articles - page 13 - Outsourced Marketing Blog

Marketing

If you have just stumbled into the marketing world or you’ve been in the game for some time now, you most likely have heard of the phrase “It’s not what you know, it’s who you know”. When we think about it, everything we do revolves around the ability to connect and engage with people. From social media platforms of Snapchat, Twitter and Instagram to even our social lives.
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Trends tend to come and go throughout the years, but one thing is for sure they all have a large impact and influence on the entirety of the marketing world. The introduction of new marketing tools and resources has led to a heightened level of customers’ expectations and overall brand experience.

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Podcasts are somewhat of a new concept for all of us. A rich ecosystem of the audio land, a new line, and platform of interaction, connection, and information where we as consumers (and marketers) can enhance our knowledge and fill in our spare time. From past encounters and experiences, there is this constant connotation of Podcasts as being ‘boring’ or ‘dull’.

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I’ve never really understood the Super Bowl. You know the big football game in America that practically stops a nation. Where 103 million people around the world watch men run around on a field chasing a ball, experiencing the atmosphere of the half time show entertainment and eating greased up though incredibly delicious food. This is one of the most exciting times of year for Marketers all across the world, they shed blood, sweat and tears for their pride and joy (their businesses) to be featured on the Super Bowl commercial breaks and at all be featured on TV some way or another.  

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After two months of interning at the Melbourne office of Marketing Eye I feel like time has gone too quickly.

Internships seem like this tiresome task that university students need to do to boost their CVs, but I can honestly say I’m going to miss everyone there and am sad to leave. I really didn’t know what to expect when I started. I didn’t know what work I would be assigned or what the people would be like, but I was pleasantly surprised to say the least.

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You either love it or you hate it! SMS Marketing has seen a large boom in the last couple of years due to the increased utilisation and strong attachment we now have with our digital hand bricks, also known as our phones. Wherever we enter our mobile number into, whether that’s buying a pair of shoes online and adding your phone number in to the contact information or being scraped from a data base and sent numerous marketing SMS messages. No mobile number is safe in this day and age.

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So, the party has unfortunately ended for 2018, but now is the perfect time for future planning and creative forward thinking to kick some marketing goals in 2019. Though before we do, I wanted to look back at the last couple of years and take some time to reflect on what marketing strategies really hit the mark and caused a stir for both consumers and the business sphere. 

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When marketing a product or service, traditional brochures or collateral just won’t cut it. Why? Because consumers aren’t interested in reading about what you’re selling. They want to hear about why they should purchase, or how a product or service has been implemented successfully. They want to listen to stories. This is why case studies are invaluable in educating customers and increasing conversions.
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So that time of year has come around again, the end of one year and the beginning of another. It’s a time for reflection and looking forward and so I’ve been asking myself of late what will the future of marketing holds for us in 2019? It’s surely an exciting time to be in marketing with so many developments and improvements coming to fruition so I put together a list of Marketing trends to watch in 2019. 

 

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They are a weary bunch of people - those marketers. You find them hanging out at conferences, marketing events and sometimes the opening of an envelope. Other times, you find them sitting next to you on a flight, and that's really the one time you can find the one pearl of wisdom that will help you along your way.
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