When you start out in marketing, you always think the career path will be easy, fun and a bit on the glamorous side. Then when you start, you realize that it isn't easy, fun is for Friday's and there is no glamour in organizing an event even if it is for your favorite fashion brand.
Many don't start in the mail room or doing photocopying anymore, but at an entry level there is plenty of mundane tasks that can often bury our enthusiasm for the career that you are by this point indebted to through your university degree.
Marketing Strategy Blog - Marketing - Page 12
While B2B and B2C take different approaches to achieve their business goals, one thing they have in common is that whether it's businesses or end customers, they are both communicating with people. People socialize, and online social media platforms allow them to get connected without time and geography constraints. As is known to all, 2 years of the pandemic has entirely changed the world, more specifically, the way we live, and how things function have gone more digital. Statistics show, by 2025 the number of American online shoppers is expected to reach 291.2 million, which translates into about 88% of the U.S. population.
B2B social media marketing in this case sees no exception. B2B's buying journey doesn’t end after visiting the website and checking the price. Moreover, 84% of B2B executives claim that they use social media to make their purchase decisions while 72% of B2B buyers research products on social media. In 2022, the demand for B2B companies to craft their social media marketing is growing higher than ever. Putting your brands out there and propelling the transitions can promise your businesses a more recognized and engaged future.
In an era of tough local competition and aggressive start-ups, every business wants to gain an upper hand over its competitors. However, imitating your competitors is never a good way to beat your competition. Instead, it can frustrate business owners and confuse customers. Whether you’re currently in the process of starting a new business or already owning one, having a strong online presence is vital for your brand.
The marketing community is always coming up with ways to increase their customer base and market share, and with more businesses resorting to marketing strategies, having readily available and up-to-date information can optimize the business’ overall success. In relation to call-to-action (CTA), promoting your products and services requires the assistance of persuasive tactics.
Here are five persuasive marketing tactics that can prompt action:
Conscious marketing goes beyond how you deliver marketing campaigns and brand awareness strategies to customers. With the rise of #metoo and Climate Change evangelists, companies are being blamed and shamed for their lack of strategy around how to ensure that the entire marketing function adheres to a new code of standards.
Read more about: Conscious marketing: How to implement a conscious marketing plan →
It’s no secret that most people want to tune out of work during the holidays. In part, due to the hard work that kept them busy throughout the year and of course, fatigue from COVID-19 – the gift that keeps giving.
Before the launch of Google’s PageRank, search engines had to find ways to rank websites without relying on on-page content factors. During this period, it was determined that websites containing references and links were found to deliver better quality results than those websites that did not include them. The use of backlinking has become increasingly popular over recent years, having appeared on many sites across all search engines.
According to Search Engine Optimization (SEO) experts, building backlinks is the core of SEO. When your web page contains more backlinks, search engines can boost your site’s visibility and rank due to these efforts. Backlinks are important for SEO as they signal to Google that another website views your content valuable enough for it to link back to its content. Backlinking is one of the many ways SEO can be performed, especially when search engines can infer that your content is valuable enough to rank well on SERPs.
While backlinks also provide an avenue for visitors to find your website, they can reward you in several ways:
Marketing in the digital era is much more complete and multifaceted compared to marketing pre-digitalisation. The way in which we operate on a human level has changed drastically, meaning the way in which we market has adapted to accommodate.
A key player in this change of attitudes and behaviours has been the COVID-19 pandemic. New meaning has been brought to life. Certain aspects of our day-to-day life mean much more to us now than they did pre-pandemic.
Traditional forms of advertising no longer cut it. As we now have a new meaning to life, it means our views and values have changed drastically. What used to be effective in attracting customers no longer is, so what does this mean for marketers?
Marketers now need to start thinking outside the box when it comes to their marketing tactics. In order to outperform traditional forms of advertising, marketers need to get creative and start looking at tasks from new perspectives.
Not sure where to start? Here are our zero-cost marketing tactics that are set to outperform traditional advertising.
In 2020, our world was flipped upside-down, and our lives changed forever. The COVID-19 pandemic took the world by storm as the way we lived our lives was adapted to a new COVID normal. Stay at home orders were put into place globally, meaning more people were working and studying online than ever before.
In the US, the average adult spends 3 hours and 43 minutes online each day, and the number of digital shoppers in the US rose by 6.4 million between 2019 and 2021. The world is rapidly becoming more and more digital, with the COVID-19 pandemic acting as a catalyst for this increase.
As the digital era begins to take over the world, marketers need to find new ways of keeping consumers engaged. Previous forms of traditional marketing no longer seem fit to keep the minds of digital consumers occupied. It is no longer about creating content that will generate the most views, it’s about creating content that your consumers will see value in, and willing want to engage in.
We are experiencing a paradigm shift in digital consumerism online due to the rise of NFTs. Traditional marketing is forever changed, as value and ownership are redefined by this new trend which ensures uniqueness and ownership of online assets. Marketing values are also changing due to NFT’s, as consumers are becoming more and more allured by the idea of virtual reality and experience. It is imperative for your brand's success that you are staying up to date with the popularity of NFTs and are thus integrating them into your marketing ideas.
Businesses, brands, and marketing teams have a lot they must account for nowadays. As social media and content marketing is still on the rise, keeping tabs on the number of followers, likes, comments, shares, tags, etc, on such a large number of social media platforms, finding the time to shift through your Google rankings can sometimes be overlooked. But as Search Engine Optimization continues to be a key factor in a company’s marketing regime, keeping on top of these statistics is crucial to your business's success.
Recent studies have shown that although social media has taken over our social lives, Google is still the most popular website worldwide. With more than 86 billion total monthly visits in comparison to that of Facebook who only get 20 billion and Instagram and Amazon who only get 4 billion, Google is still a website you should care about and invest in, going into 2022.
Quality and meaningful content is easily the most effective way to engage and have meaningful interactions with customers. Content when used correctly, can educate, relate to, empathise with and communicate with customers from all walks of life. That’s not to say you can just hop on your laptop and start writing the first things that pop into your head, there’s a lot of thought and planning behind even the most spontaneous of posts. Here are 7 of the top current writing trends that can help you better engage and connect with more of your customers.
In business, data is everything. It dictates every single decision that is made, big or small. This fact is becoming ever more apparent as businesses continue to embrace the digital age, employing the use of technology for everything from their marketing strategies, all the way through to their business platforms. Therefore, understanding what all this accumulated data means has never been more important. That’s why every marketing department needs a taxonomy specialist. A rather unknown role, in the marketing context, it is the taxonomy specialist’s job to group and organise data.
The digital shift has changed the way marketers’ market, and how consumers consume marketing. The journey consumers take in 2021 is far different to the one they used to follow. Digital marketing is no longer just about having videos go viral and generating likes and comments.
In the past two years, we have seen a drastic change in the way we interact with each other. The COVID-19 pandemic happened, and meant that for the vast majority of us, the only way to remain connected with one and other was through our screens.
Overnight, we were forced into a new way of life, and digital transformation became essential for most businesses. Companies that were reluctant to jump on the digital wave had to quickly adapt to this new COVID normal of communicating online, and those that didn’t suffered the consequences.
There are misconceptions that email marketing is an outdated and ineffective form of advertising against the advancements of modern technology. Email marketing is in fact far from dead. Statistics evince that 90% of adults and 74% of teenagers regularly check their emails. Although email is evidently not the most up-to-date form of marketing, it is still regularly used by consumers and thus should be utilized correctly in your companies marketing campaign. It is ‘one of the most popular, cost effective and highest performing marketing channels currently available’. That is why it is integral that your marketing team perfects your email marketing strategy.
There is extreme importance in the very first email marketing campaign you run. First impressions are everything, and your marketing team should ensure that the imprint of your company left in the consumers mind is positive. From the first email marketing campaign you organize you are creating your first client list, forming relationships with whom are regarded as your loyal customers. The format and information in this campaign will also leave a long-lasting impression pertaining to your brand identity in the consumers mind. There are many advantages of email marketing, however your company will only be able to benefit from these if this form of advertising is executed correctly the first time. There is no coming back from incorrect greetings or unappealing email designs. Those kinds of mistakes remain engrained in a customer’s memory.
What’s the Meta-verse?
In-case you haven’t been paying attention to the latest upcoming changes of the internet – let me explain. Facebook is changing its company name to “Meta”. This rebranding aims to reflect the company’s new concept of a “metaverse” which Mark Zuckerberg promises will be a world as “detailed and convincing as this one [Earth]”. Whether Zuckerberg is successful in pulling off what might be the most ambitious and “next biggest chapter” of the internet is for another blog... but what this uprooting of the Facebook we all know and love - can mean for your marketing team needs to be foreseen and accounted for.