Design an innovative marketing strategy - retail-centric

Is your retail company innovative enough? Will you be left behind? Is it fad or fashion? How will you ever know? Strategic innovation places one retailer on top of another. People are always looking for different - what no-one else has. But then they want what everyone else has. It’s hard to keep up.


How do you show the innovation and drive to reach the leaders and influencers, and still sell to the masses at the same time? The answer lies in understanding that one leads to the other … so you need to navigate through the mundane to produce your best work … and ultimately reach the position of being the “must have”.

As Seth Godin agrees “The focus on mass acceptance, on the big company or the mass market embracing you, distracts from the difficult work of being embraced by people who lead, not follow.     

The rise and rise of influencers has leapt from celebrities into the world of Instragramers, YouTubers and Tweeters. One “push” then you maybe the next greatest thing. One bad comment, then perhaps you won’t make it to the next day. Retail marketing has changed. It’s hard to keep up.

Marketing Eye is constantly improving our own knowledge with constant learning and development of our marketing managers part of our everyday work life - just to keep ahead of the curve.

"In 2015, we were privileged enough to have Lisa O’Keeffe join Marketing Eye. She runs and owns her own retail marketing practice, using Marketing Eye’s principals, technology, systems and support. This combination has given Marketing Eye one of the best retail marketing combo’s in Melbourne. Never before has there been a team of people so abreast of how technology is driving retail decisions internally and externally. Our knowledge of online and offline marketing is keeping our clients at the forefront of the market, and now you have an opportunity to benefit from Lisa and her teams experience."
- Mellissah Smith, Founder and Managing Director, Marketing Eye

For just $2,500 per month your marketing will be managed by a marketing director, capable of putting your budget where it will be most effective.

If you think that you have it all sorted, then watch this video. No-one has, but at least we can ensure that you navigate new waters with a clear head, and embrace change and influence in a way that places your brand top of mind.





comment ( 1 )
  • George
    George
    15 Oct 2016

    Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something. I think that you could do with a few pics to drive the message home a little bit, but other than that, this is great blog. An excellent read. I will certainly be back.

    Reply

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