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Marketing Blog tag: 'market' - Marketing Eye

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Displaying items by tag: market

The rise of video gaming as a lucrative, commercial industry should be enough to have advertisers banging down the doors of gaming companies. It seems, however that, brand positioning within the gaming community isn’t high on their agenda. Perhaps this is because advertisers don’t understand the industry, as journalist and gaming enthusiast Owen Chow discovers.

When measuring sales, reach and profitability, video gaming now rivals the combined power of the global film and music industries. Worldwide, gaming sales amounted to US$46.5 billion in 2014, compared to US$36.5 billion in film and the music industry’s US$14.7 billion net return. 
Published in Marketing
Sunday, 04 July 2010 10:49

Starting fresh

A new financial year and already we are in day 4. Every end of financial year or start to the new year for that matter, is like a fresh start to many small businesses. It’s a time to re-think your strategy, re-invent your marketing programs and rejuvenate your team.
Published in Marketing
One of Australia’s leading experts on trading stocks is coming to Brisbane tomorrow for a once-only FREE SEMINAR to help Brisbane and Gold Coast residents learn more about trading shares.
Published in Marketing
Wednesday, 06 October 2010 10:36

Make your business scalable

I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing.
Published in Management