Brand Activation - The Best Marketing Strategy To Launch Your Product

Years back before the technological growth of marketing, product launches were typically marketed using handouts, newspapers ads and direct mail. However, with the increasing popularity of social media and technology, there are so many growing ways of which a product launch can be marketed. Some popular strategies that exist now include:

• Public Relation Packages
• Influencer Marketing
• Increasing Search Engine Optimization for the Brand
• Events
• Social Media
• Video Marketing
• Content Marketing

And the list goes on….

Factors to Consider for a Product Launch Marketing Strategy

When developing a strategy there must always be objectives, factors, and values to keep in mind. The typical objective of a product launch marketing strategy is to generate buzz and awareness. Consumer awareness is highly necessary because it indicates that consumers are thinking of the product and brand which leads to a higher chance of them purchasing the product. Additionally, by generating buzz, it means that consumers are talking about the product.

Factors to consider are variable to what the product is and what the main goal of the strategy is. Regardless, a main factor to be integrated (if possible) to a product launch strategy should be the elements of both online and offline marketing and connecting both seamlessly. This is because it would give the brand greater reach and a better purchasing experience for consumers as well.

Lastly, it is also always important to keep in mind the company’s values when coming up with a product launch strategy. For example, It would be redundant if the strategy used TV as a medium if they have never used TV in any parts of their marketing.

So, What is Brand Activation and Why is it the Best?

Brand activation is the strategy of creating strong and long-lasting relationships with consumers and is typically done through events. Brand activation is different and unique because it combines a few elements of marketing such as public relations, digital marketing, email marketing and freebies. You may wonder, why is this the best way to launch a product? This is because it provides that online and offline experience to consumers. It also creates strong and long-lasting relationships because when done successfully, the event should be memorable to consumers, hence, making it one of the best strategies to launch a product.

To connect an offline event to online is an increasing trend that is easy to carry out and so effective to creating lasting relationships. Firstly, the event should be at a venue where the target consumers are typically present. At this event, the brand could give out freebies or integrate online giveaways and to get the freebies or enter the online giveaway. The consumer should be asked for their emails or prove that they follow the brand on social media. Alternatively, the brand could have something interactive that consumers may enjoy through scanning a QR code or even having consumers post on their social media using the event hashtags. This helps to bring an offline event online giving a more full and immersive consumer experience.

In summary, product launch marketing strategies are so vital to how the product will perform in terms of sales and revenue as awareness is key to making sure that sales can occur. There are many ways to build a product launch marketing strategy and therefore brands must be aware of what their company’s objectives and values are. Ultimately, consumers today enjoy an immersive experience and brand activation helps to do that as well as making consumers more aware of the brand.