Blog Banner June

Marketing Blog tag: 'online shopping' - Marketing Eye

Subscribe Now!

Displaying items by tag: online shopping

There’s no denying that online shopping is growing at a rapid pace in Australia – just to give you an idea of the scale, in the 12 months to September 2016 Australians spent an estimated $20.8 billion on retail purchases online. If you’re thinking that’s a lot of shoes you’d be correct. But the good news is that $20.8 billion spent online is the equivalent to around 7% of the traditional bricks and mortar retail sector - so whilst online shopping is growing at a fast pace, it is by no means panic stations for traditional retail stores just yet.

And there are many ways that bricks and mortar retailers can combat the online trend…
Published in Retail Marketing
Figures released last showed the worst retail growth in fifty years as consumers deserted shops again in the end of financial year sales.

The 1.6 per cent annual rise in spending is the worst result since 1961-62 - an era when there were no credit cards and shoppers used pounds, shillings and pence.

The Bureau of Statistics revealed sales for the normally strong month of June had fallen by 0.1 per cent, following an 0.6 per cent drop in May.

Here's my take...
Sunday, 17 June 2012 14:05

When online shopping should be offline

Before meeting a girlfriend for coffee today, I popped into a Bookstore to see if they had the book Sweet Revenge by Tom Bower - The Intimate Life of Simon Cowell.