Marketing Blog

Marketing Blog

Displaying items by tag: marketing campaigns

Friday, 05 October 2018 07:51

Why some marketers are better than others

Have you ever wondered why you hire two people with the same skills, identical degrees and similar project experience, but one appears to be significantly better than the other?
Published in Marketing
Thursday, 10 May 2018 05:02

Elysian Energy

From a new corporate identity in the form of a logo to executing the new brand on all marketing platforms, Marketing Eye is very proud of the work that has been completed for Elysian Energy. We have developed a new website, marketing collateral and lead generation campaigns. Check out their website and marketing online and you too will be impressed!
Published in Portfolio
Wednesday, 15 November 2017 17:29

Using your digital footprint to get out a message

The recent victory for Gay Marriage in Australia is a clear cut example of how a 'customers' identity means a lot about customer experience and thoughts. From electorate to electorate, voters had differing opinions. The further North you go, the less likely people are to support Gay Marriage. Areas heavily dominated by religious constituents were firm 'no's' and so on. 
Published in Social Media
Wednesday, 04 March 2015 08:51

The top 10 analytics tools for marketers

You’ve spent the time developing a marketing strategy and you’ve invested the money and effort implementing it, but how can you tell whether the strategy has actually been successful in achieving your objectives?

The use of analytics will help.
Published in Marketing
Everyone at some time in their lives has felt that their world has curved in. Things become heavy, dark and almost impossible to keep afloat - but there is light at the end of the tunnel, if only we all can see it.

It's how we handle these experiences of difficulties that show our real character and ability to be resilient in the face of adversity now and in the future.

Published in Marketing
"Be the best you can be" campaign by Children of America is being launched on Wednesday officially in the US market, by childcare company, Children of America, tells children and parents that "if you want to run, run as fast as you can. Don't worry if you fall over - just get back up and keep running, running, running."

Children of America hired Australian headquartered marketing agency newcomer, Marketing Eye, to establish the company's social media presence while at the same time inspiring children, parents and even teachers to be the #bestyoucanbe. 

The marketing campaign will run for three months and will entail all facets of the social media mix along with a campaign to encourage people of all ages to inspire other's on how they are being the best they can be.
Published in Marketing
Source of image: Kissmetrics

The old adage "two heads are better than one" can be the most costly decision a small business owner can ever make especially when it comes to marketing campaigns.

Like most companies, Marketing Eye has been slack and we have not practiced what we preach. It’s like mechanics who never fix their own car.

We encourage clients to engage in proactive marketing activities and yet, we rely solely on word of mouth referral, twitter, facebook, blogs and our website.