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Marketing Blog tag: 'marketing campaigns' - Marketing Eye

Wednesday, 17 June 2020 16:43

Yusen Logistics - Transport Logistics

Yusen Logistics has been servicing the logistics industry in Australia for 25 years with a presence in all major states. Their capabilities include international freight forwarding, importing and exporting specialists. The design strategy behind Marketing Eye’s ideology was to help present Yusen Logistics information in an education, interesting and informative manner, which was achieved through carefully detailed trifold brochures and advertisements. 

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Published in Portfolio
Thursday, 04 June 2020 10:36

Ozanam Industries - Not for Profit

Ozanam Industries is a not-for-profit organisation set up by the St Vincent’s de Paul society, which employs hundreds of Australians with disabilities in New South Wales. With significant years of experience in the industry, the company specialises in delivering reliable, high quality, cost-effective and customer-focused services to leading companies, State Government departments and community groups. Ozanam Industries’ range of services include mail house services, show bag assembly, packaging solutions, shrink wrapping and supply industrial grade cleaning cloths from recycled textiles.

With a special place in our hearts for the not-for-profit sector, Marketing Eye has worked closely with Ozanam Industries to provide website and graphic design support that has ensured the unique value of the brand is leveraged and communicated for maximum exposure in the market.


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Published in Portfolio
Wednesday, 29 April 2020 16:16

Cornell Diesel Systems - Automotive

Cornell Diesel Systems are an advanced diesel fuel injection service, repair, and parts solution provider based in Melbourne. They specialise in high-quality services and innovative technology that is at the forefront of the diesel engine sub-systems industry. The outsourced marketing department spearheaded marketing campaigns through events and produced marketing assets such as brochures and product sheets. To create brand awareness Marketing Eye controlled its public relations and branding for campaign-specific advertising.

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Published in Portfolio
When building a business or taking the one you have to the next level, it is important to consider how you want to grow your nest egg. What happens when one marketing campaign turns into a rush for your product and service and is this the way you want to grow? Or do you want to maintain a regular increase in sales month-on-month at a sustainable level so you can keep customer experience at an optimum level and ensure that your team of people are growing with you?
Published in Marketing
Wednesday, 05 June 2019 16:26

How long should a marketing strategy take?

From the moment your fingers touch your keyboard, to the endless, tiring hours that your pour your heart and soul into strategising and pondering what your next marketing move is going to be, writing a marketing strategy is an arduous task, but a necessary one.
Published in Marketing

Call Design specialise in workforce optimisation, workforce management solutions and consulting. Call Design uses a consultative approach to understand the specific requirements their client’s need and designs unique custom-made solutions. Marketing Eye was contacted by Call Design to design and develop the overarching branding and redesign of their service delivery messaging. The re-branding has been a key element to a successful communication campaign and has resulted in an increase of interest in the Call Design suite of products and services. Encompassed in the redesign were marketing assets that helped to inform clients of their tailor-made services and wealth of knowledge and expertise.

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Published in Portfolio

GP Graders is the leading suppliers of fresh produce grading, sorting and packing machinery. They provide turnkey solutions and a complete range of sorting and grading machinery. Marketing Eye has engaged in a long-standing partnership with GP Graders and provided them with a strong marketing strategy and solution. As part of this relationship, Marketing Eye has provided public relations activities with the creation of media releases sent to a range of key industry publications, resulting in strong brand awareness and new clients. GP Graders have been recipients of numerous industry awards. Marketing Eye provide public relation support by effectively submitting applications for GP Graders awards. The public relations activities undertaken by Marketing Eye has been a key aspect to generating authentic brand exposure for GP Graders.


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Published in Portfolio
Friday, 05 October 2018 07:51

Why some marketers are better than others

Have you ever wondered why you hire two people with the same skills, identical degrees and similar project experience, but one appears to be significantly better than the other?
Published in Marketing
Thursday, 10 May 2018 05:02

Elysian Energy

Elysian Energy are the Australian energy provider with a competitive difference, no shockingly high bills, just the same flat rate offering consistently low prices. The energy industry is quite monopolised in Australia, making it hard to break into when you’re a new or start up company, that’s why Elysian needed the help of an outsourced marketing team. Marketing Eye helped to deliver a strategy that would help position themselves as big time players. The strategy we developed included a new corporate identity in the form of a logo to create greater brand awareness. We then executed a digital strategy where the new brand was present on all marketing platforms. Marketing collateral was then created, that was consistent with the brands new image, in the form of brochures and business cards.

Yet the journey was not over, we then created lead generation through the optimisation of their website by enhancing the client’s journey and driving traffic to their landing page.

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Published in Portfolio
Wednesday, 15 November 2017 17:29

Using your digital footprint to get out a message

The recent victory for Gay Marriage in Australia is a clear cut example of how a 'customers' identity means a lot about customer experience and thoughts. From electorate to electorate, voters had differing opinions. The further North you go, the less likely people are to support Gay Marriage. Areas heavily dominated by religious constituents were firm 'no's' and so on. 
Published in Social Media
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