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Marketing Blog tag: 'woman' - Marketing Eye

Wednesday, 19 July 2017 08:24

The highs of entrepreneurship

I opened my email and received two emails that literally have me jumping for joy. As a serial entrepreneur I know only too well the highs and lows of business. Sometimes the challenges feel like they are insurmountable, then other times, you know that you've been there before.
Published in Entrepreneurship
A woman whom I know name called another woman that she doesn't really know a "gold digger" to me this week. I was mortified. Not only was she completely wrong, and she knew it, she was acting out against another woman due to her own personal insecurities and trying to influence another. On top of this, the person she name called is a highly successful business woman who is 100 percent self made and never taken a penny from any male. She lives a highly luxurious life on her own dime and everyone knows it.
Published in Mellissah Smith
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We are at the pointy end of the year, and it's without doubt my most reflective period. It's 10 years since I registered the Marketing Eye business name, and it's been a long, arduous journey, but one that I don't regret.

Marketing Eye started with investment money. The first few years, we had some tweaking to do, which was stressful, because I wasn't just playing with my money. Bringing a new model into a mature market is just a case of rolling the dice, seeing how they fall and hoping for the best. But I believed in it with all of my heart. I thought I knew something that others didn't and that was that all small businesses need to manage cash flow with no surprises and they all need marketing. This is a formidable combination, capable of allowing small to medium sized businesses the freedom to do what they do, without being held to their next invoice.

There were changes that needed to occur in the business model, but the day we got it right we never looked back. In the time leading up to this moment, I doubted myself, cried myself to sleep because I felt like a failure and constantly put myself in situations where I was uncomfortable. I was stressed off my head and didn't know how to deal with it. No one taught me how to do this. Often, a simple thing that would go wrong, would seem to me like the end of the world. Once, some hackers hacked into our bank accounts and emptied them. I had a public speaking engagement only an hour later. Instead of dealing with it later, I cancelled the engagement. I didn't know what to do and I didn't have the hindsight to know that it could wait an hour or two. It was the wrong choice and something that I now realise was not how an entrepreneur acts. They are supposed to suck it up, put on their good shoes and show the world how things are done.
Published in Management
Wednesday, 21 May 2014 00:00

Why married women are more successful

There are many advantages of being single; you can do what you want when you want, you will never wake to snoring, and you never need to get out of your pajama's if you don't feel like it.

You can kiss as many boys as you wish, decide on the spare of the moment to fly abroad, and eat baked beans on toast without having to consider another.
Published in Mellissah Smith

I get it... women have been left to the way-side in corporate and in life for many years, and now they are in a time where they can shine and take center stage with all the fanfare attached.

However, are we really that desperate to blow our own trumpets? Do we really think we are better than men? Do we really need to be all over the media saying how wonderful we are or at least think we are - just because we are women?

I am a woman and feel incredibly fortunate that I was born this way. In fact, rather than shed a tear for the glass ceiling, I am swinging from the rooftops thanking everyone who cares to listen for the fact that I am a woman and have been given many more advantages as such than my male counterparts.