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Marketing Blog tag: 'blogging' - Marketing Eye

Wednesday, 29 May 2019 12:37

Blogging is out and Microblogging is in.

Blogging has become more than a platform that provides individuals with useful information but rather an outlet where prospects, clients and employees can go to engage and develop a greater insight and relationship with a company.

Published in Marketing
Thursday, 14 February 2019 16:54

Outdoor Adventure Company - Education | Tourism

Outdoor Adventure Company is a company that hosts corporate retreats, school camps, bushland weddings and a host of other events. For over 30 years the company has been hosting educational and adventure programs conducted in natural bushland settings, allowing for clients to appreciate and connect with the great outdoors. Marketing Eye has been the outsourced marketing agency for the Outdoor Adventure Company creating a marketing strategy and full suite of marketing collateral for the company. The efforts undertaken by Marketing Eye have increased the awareness of the Outdoor Adventure Company, resulting in increased sales. As part of the marketing strategy, we provided a graphics team, communication team, and marketing department for the business, which all successfully implemented billboard advertising, information brochures and EDM campaigns.

OAC Billboard

The outdoor adventure company

Outdoor Adventure Company eDM

Outdoor Adventure Company



Published in Portfolio
I love to write. It is a hobby and at times a job. I take it both seriously, and with a tongue in my cheek. I am not a qualified journalist, in that I never went to University to study Journalism, but I've been writing for 24 years and long before blogging, and self publishing became fashionable, I wrote for various editorials.

Sometimes, I can get a blog out in 15 to 20 minutes on a topic that I come up with just from the top of my head. Kind of like right now. Other times, I have to stay on message, and write about a topic that either readers are wanting to read about, or something that is pertinent to our audience for one reason or another.
Published in Marketing
Tuesday, 10 February 2015 08:44

Your blog and social media: Connecting the two

Written by Intern, Katina Lindaa.

Creating a blog in itself can be difficult, but creating a strong social media following for your blog can be even more challenging. Here are some tips. 

What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
Published in Marketing
I am not one to divulge too much personal information. The most that anyone outside of friends and family really know about me is that I studied film and wanted to be a film critic, or even direct a movie one day; I get lost in music (more than just both kinds); I am a St.Kilda supporter and worked for the club for approximately 12 years as a trainer; and I don’t drink coffee.  Some believe that non-coffee drinkers are untrustworthy, but I say that is a load of bitter tasting mud.

Not being much of a conversationalist that is the best I can give most people. But as someone who has just become a regular blogger, I feel I must dig deeper. And I have been told to do so anyway.

So, as my smiling face now accompanies these blog posts, here goes.
Published in Culture
UPDATE: There were 70,000 plus views within 48 hours of publishing story.

Who would have thought that a blog titled "Why married women are more successful" would receive 54,256 views in less than 24 hours, 555 likes, 634 comments, 702 Facebook likes, 2,632 shares on LinkedIn and 79 retweets on Twitter? I did. And that's exactly why I wrote it. I am a new author on LinkedIn and I know a thing or two about blogging and going viral. If I just write about marketing, at most, I will get between 1,000 and 10,000 views over a week. If I write about something personal - more. But if I write about something that people have strong opinions on or that hits a raw nerve - the sky is literally the limit.
Published in Marketing
Monday, 30 May 2011 16:47

Blogging Rules Online

If you thought it was easier to use social media than to write a blog, then consider this. 53.5 percent of internet users will read blogs this year, whilst our social network counterparts are on a declining scale.

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!