Tag: action
Wednesday, 13 July 2016
More action and far less talk : marketers
Marketing Managers want to be at the table when business decisions are being made. They, by sheer title, believe that they are being largely ignored over Sales Manager who bring dollars to the table and other senior management team members including technology.
Published in
Management
Monday, 02 June 2014
6 reasons why your marketing campaign failed
Let’s be honest. Generally, businesses are happy to celebrate their wins, and sweep their losses under the rug. We drink champagne when our marketing strategies work, and suck lemons when they don’t. But the minute we stop running from our failures, we can stop and examine them to find solutions and refine our approach.
Not every marketing campaign comes to fruition; sometimes you win and sometimes you lose. Let’s get very honest and face the five possible reasons yours flopped:
Not every marketing campaign comes to fruition; sometimes you win and sometimes you lose. Let’s get very honest and face the five possible reasons yours flopped:
Published in
Marketing