Plenty of companies go through brand transformations every year, but what exactly does that look like? More often than not, brands fall back on changing or updating the logo with a new colour scheme. This is a great step forward by any metric, but it should never stop with a newish logo. A rebrand should be treated as a complete company brand overhaul, a revolution of your company’s messaging and branding. Your logo design will play a part in this, but it’s only a piece of the greater objective. Any brand changes should be seen as an exciting and new opportunity for your company and your employees to improve the overall customer experience. It’s not products that are selling these days; it’s the experience a company provides. In this blog, we’ve got a few ideas to ensure a successful brand relaunch.
Webinars may seem like a forgotten form of marketing, but the truth is that webinars aren’t the easiest thing to pull off. It requires months of planning, writing, re-writing, designing, and promotion to finally get to the webinar, but it doesn’t always pay off the way we want it to. There’s a huge difference between good webinars and bad webinars, and it usually boils down to how much work was done in the planning and writing stages. Below, we have some considerations for making sure that your next webinar is great.
Some are born that way and can come up with a creative campaign on the way to work, other's like to spend their time being inspired by the environment in which they live in, and of course, the one's who are time poor and like to surf the net, find the internet a great source for inspiration.
I personally like a combination of both and collaborative creative ideas always seem to draw the best inspiration from each of the different sources.
If you are looking for inspiration online, here is where I like to go:
This is a designers go to point for inspiration. Mostly the designs are clean and creative, and they cross many industry sectors allowing for creatives to be inspired by variety and relevancy which is very important.
2. Creative Boom:
There is a cross section of creativity on this site. It is inspiring and pushes boundaries while staying sometimes within the lines.
I am inquisitive. I ask the "why?" every single time, usually inside my head. I don't just accept things as they are. I think about why they are as they are, or why someone has said what they have said. I think about why people do the things they do. Why they are one way with one person and another with the next.
When I see a painting, I think about why the artist chose to paint the picture like they did? What was going on inside their minds when they were painting away? Why they chose to sell their painting where they did? What they really thought of the painting that they did?
I am fascinated by design. Today I walked into Restoration Warehouse in Atlanta. It is one of the most beautiful retail buildings in the world. Each piece of furniture or fitting has a unique story to be told.
Further on my journey today, i walked past Moncler and stood watching the window display. The robots with the mannequins dressed in jackets was so creative I wonder how anyone could have come up with it. It not only made me stare at it long enough to think that in itself it is a piece of art, but it also had me completely in awe of the designer. That's a real talent.
Inquisitive people have a strong desire that borders on obsession. They want answers - especially one's that are not so obvious.
Good marketers are born to be inquisitive. They need to be inquisitive as to why someone would buy a product or service. Why someone chooses one brand over another. If they are not inquisitive, then they usually are not the best marketers.
Design is one of the most important facets of any marketing campaign. Although it isn’t something we think about too much when we are looking at an ad, logo or a brochure, the fact is if the design isn’t attractive we just won’t read what is on offer.
Earlier this year Business Insider ran a piece on The 15 Worst Corporate Logo Fails. Topping the list was the London 2012 logo, which some mistook for a Nazi logo and others for Lisa Simpson being a very naughty girl.
With these factors in mind, Marketing Eye undertook the challenge to create three very unique website rebuilds.
In my experience, graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch. Cohesive graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image. It’s more than an art form; it’s a powerful tool.
If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.
Australia and America have long been tied
Historically, Australian companies that have expanded into the US have benefited immensely from foreign exchange rates. After the initial shock of start up costs, companies see the silver lining of building businesses in the US and bringing US dollars back to Australian shores.