Marketing Eye Blog

Marketing Eye Blog

Tag: likes

Wednesday, 03 December 2014

Why superstars are good for your brand

Last week, I was sitting at the airport awaiting my flight. In the US, you can travel with your dog, so Pippa, my trusted companion, accompanied me to the lounge. As we took our seats there were two young women sitting to our right. They both smiled and I did my usual uneasy smirk and quickly avoided eye contact. It's something that I always do although I know that I shouldn't.

I decided to go and get some water and after much fussing from the staff, who were incredibly dog-friendly, I felt that Pippa would be okay while I walked away. She sat patiently watching my every move and while people were trying to get her attention, her stare remained fixed.

Finally when I arrived back, and she was suitably relieved, one of the young women asked about Pippa and gave her a pat... and then more pats. Pippa couldn't be happier and that opened the door for conversation. 

We discussed where we were from, what we do and all the normal things airport conversations conjure up. 

The young woman was Ellie Goulding. She was travelling with her school friend and personal assistant Hannah, who was equally delightful. 
Published in Marketing
UPDATE: There were 70,000 plus views within 48 hours of publishing story.

Who would have thought that a blog titled "Why married women are more successful" would receive 54,256 views in less than 24 hours, 555 likes, 634 comments, 702 Facebook likes, 2,632 shares on LinkedIn and 79 retweets on Twitter? I did. And that's exactly why I wrote it. I am a new author on LinkedIn and I know a thing or two about blogging and going viral. If I just write about marketing, at most, I will get between 1,000 and 10,000 views over a week. If I write about something personal - more. But if I write about something that people have strong opinions on or that hits a raw nerve - the sky is literally the limit.
Published in Marketing