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Marketing Blog tag: 'failure' - Marketing Eye

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Displaying items by tag: failure

One of the first things we think we realise about successful entrepreneurs is their toys; the big house, the fast car and their luxurious holidays - that everyone else just dreams about.

But this isn't exactly the case. In fact, the most successful people I know are not in fact flashy or anything alike. They still live in the house they bought when they first started out, don't update their cars yearly, and often have a holiday house or choose experience holidays over the swanky likes of St Barts and St Tropez.

If you truly want to be successful, then you have to look a little deeper at the people you aspire to be like. Those telling you how rich and successful they are, are more often not. In fact, those keynote speakers that spruik their monetary achievements, often are making more money out of speaking than out of what they proclaim made them rich and successful.
Published in Entrepreneurship
Monday, 01 May 2017 08:33

Successful people never quit

The world works in wonderful ways, and quite often we don’t even realise it.

We were all meant to be doing the things we are doing, for the time we are doing it. That is a fact.
Published in Entrepreneurship
Marketing Eye has been a pioneer of the outsourced marketing department concept. We brought the concept to the forefront some 13 years ago, and have since forged a new market where companies can outsource to one company with no freelancers their entire marketing needs.
Published in Marketing
When I was young, sub-25 years of age, I never had an opportunity to go to a conference that had a line up of speakers quite like that of the North Queensland Entrepreneurs Conference. In fact, I really didn't know it existed. Well, it doesn't and certainly a lineup as inspiring as the one put together for Townsville on 8 November 2016, has not been done before.
Published in Entrepreneurship
I'd be lying if I said that there weren't quite a few things that have held me back as an entrepreneur, and been the catalyst to 'not being an overnight success story'. 

After 17 years in business, I have created my dream job. I work for no-one. I answer to no-one. I go to work everyday with enthusiasm because I don't have to go to work - I just love every single bit about my job.
Published in Entrepreneurship
Everyone has been there. You know, when you look in the mirror and wonder to yourself 'why you haven't achieved what you set out to achieve' and then give yourself an 'upper cut'. For those who don't know what that means, it's very Australian!

We control our own destiny and deep down, every person, even the one's that blame others for their 'lot in life', know that if you are not achieving something, then it's no-one's fault but your own.

They are harsh words. You may say that you wanted to be rich, but were never given the opportunity but we have heard lots of stories of people growing up dirt poor who become squillionaires or elite sportspeople - so that alone is no excuse.

We all want something. Many of use strive to achieve it and put the right actions in place to make it happen. When failure crosses our path, we get back up and dust ourselves off, then try again, perhaps in a different way.

But some people fail and then become too afraid to get back up. Worse still, some people don't even try, because they are so afraid of failure. For what? Someone is going to laugh at you? Someone is going to think you are not as good as you want them to think? Your ego will be bruised? These things are as silly as they sound. Toughen up and start putting into action the things you need to, to achieve your goals.

There is simply no excuse for not trying and certainly no excuse to blame others, your circumstances or anything else on why you can't do what you really want to do. Anything is possible, you just have to believe.

In my experience, people are often held back (including myself at times) by:

1. Procrastination:

I take full responsibility for the fact that I am a procrastinator. I have great ideas, but often sit on them a little too long or find every excuse as to why I can't do it - namely, because I am too busy. What a load of bullshit. If you want it, do it.

2. Commitment phobic:

Another great reason why you can't achieve what you set out to achieve. You are phobic of making a commitment to achieving it. You want to travel the world, but you find every reason not to book your flight. You want to buy a house, but you find every reason not to put down that deposit. This usually follows you everywhere in life. Work on it. Don't let this be your reason for not succeeding.

3. You are not flexible:

You will only do it your way. You don't listen to others, or take advice and mostly you don't listen to your gut instinct. For instance, you want to be a newsreader, but you live in Sydney, and there is too much competition for roles as journalists. So move to a country town with a small television station so you can learn the ropes and get noticed. But no, you can't move - right? Wrong. If you really want it bad enough, you will do it.

4. You expect instant results:

Let's face it. You most probably will fail the first time. So don't pack up your bags when this happens and head home. Get back up, and try it again. You start a business and it doesn't make you a millionaire over night. Do you close the doors? Or do you keep working at it? The only thing in life that gives you instant results is chocolate and alcohol.

5. The right time never comes:

You are waiting for the right time. When you have had kids, or when you have paid off your mortgage or better still, after Christmas or when the market changes. This is your mind playing delay tactics and winning.

6. You compare yourself to others:

There will always be someone prettier (or better looking) than yourself. There will always be someone smarter or more successful than yourself. Get use to it. Unless you are Bill Gates, which I take it your not if you are reading this blog, there is always going to be someone who makes it look easier than it is, or who will be better than you in some way. Play by your own rules. Own you! Never compare yourself to someone else, but by all means learn from others.




Published in Mellissah Smith
Wednesday, 24 June 2015 16:25

Should you watch while your team fails?

It was a small project that I knew the result of even before it started. It had something to do with our company so it was experimental in every sense of the word. But I knew deep down it would fail, and I knew why.

Normally, I would be the first to say "that won't work". However, this wasn't the time. It was a small project and it wouldn't harm anyone by being a failure. Instead, it would be a lesson learned and I was willing to pay the price.
Published in Management
Failure is inevitable and is something that is mostly out of our control. After all, who actually sets out to fail? I don't. But it happens, a little more often than I would personally like.

I fail at so many things; staying true to walking my dog each day, keeping 100% of employees engaged all the time, communicating the value proposition of our business when we have severely overserviced a client and it has then become an expectation, keeping a timesheet, and letting go.

My biggest failure 
Published in Management
Monday, 09 February 2015 13:41

You may fail - so what?

Never die wondering. It's not just what I say, its what most people would say, even you, had you not been so afraid to take the risk.

I don't know about you, but I am tired of people coming to me for advice, and then never doing anything about it. I am not talking about coming to me for advice and not following my advice. I am talking about coming to me with an idea, and never executing it, mostly due to fear of failure.
Let’s be honest. Generally, businesses are happy to celebrate their wins, and sweep their losses under the rug. We drink champagne when our marketing strategies work, and suck lemons when they don’t. But the minute we stop running from our failures, we can stop and examine them to find solutions and refine our approach.

Not every marketing campaign comes to fruition; sometimes you win and sometimes you lose. Let’s get very honest and face the five possible reasons yours flopped:
Published in Marketing
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