UPDATE: There were 70,000 plus views within 48 hours of publishing story.

Who would have thought that a blog titled "Why married women are more successful" would receive 54,256 views in less than 24 hours, 555 likes, 634 comments, 702 Facebook likes, 2,632 shares on LinkedIn and 79 retweets on Twitter? I did. And that's exactly why I wrote it. I am a new author on LinkedIn and I know a thing or two about blogging and going viral. If I just write about marketing, at most, I will get between 1,000 and 10,000 views over a week. If I write about something personal - more. But if I write about something that people have strong opinions on or that hits a raw nerve - the sky is literally the limit.
How to get 54,256 views of your blog in less than 24 hours

It also depends on the forum. The very same post "Why married women are more successful" was posted on this blog last week, with less than 1,000 unique views. The reason for this, as I explained to my team, was because people who read my blog are highly educated, entrepreneurs or CEO's, who 'get the value of a good blog'. They wouldn't respond because just by reading "kiss as many boys as they like" they realize that it is very "Sex in the City" rather than an article that is going to be backed up with a statistical line up. So, is all publicity good publicity?

If you look at Gwyneth Paltrow this week, perhaps you would not think so. Likening her life to that of a war veteran, which I am certain was a slip of the tongue and another example of "tongue in cheek", hit a raw nerve. I completely understand why people would react the way they did, however, some of the virile on social media in relation to her comment is unacceptable.

However, in the case of my blog, I would say 'yes'. As one person aptly put it, "now 40,000 plus people know how to spell my name". Better than that, they will look to see what comes out next and through their differences of opinion, will share it with all and sundry.

It has been the cause for much lunchroom chatter today, a marriage proposal, prospect meetings and of course, the odd "hate" email. 

What never ceases to amaze me is the number of people who made comment without reading the blog thoroughly. I am not a married woman that is sprouting to the world that I am better than everyone else because I have a man by my side. Instead, I am a single, reasonably successful woman who is comfortable in her own skin.

What do I think will be the result of this blog?

  • By the time it is finished 60,000 + people knowing my name, the title of the blog and perhaps some of whom even know the brand I work for.
  • New leads coming from all areas of the planet
  • More visitors to Marketing Eye's website's
  • Conversation on a topic that is not politically correct
  • Maybe a few more dates ;-)

Writing a controversial blog is not for the faint hearted. Being able to receive hundreds of "hate mail" displayed for the world to see, many of which are personal attacks, is only for those who are comfortable in their own skin.

Remember, that if you write something, there has to be an underlying message you stand by. In this case, the message is that if you have a significant other who is supportive and on your team, it makes life easier to focus on the things you need to in order to be successful.

Happy reading. Feel free to follow me on Facebook,LinkedIn or Twitter.

Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

4 comments

  • Pro Auto Liker
    19/08/15

    I always used to read piece of writing in news papers but
    now as I am a user of web therefore from now I am using net for content, thanks to web.

  • weight loss boot camp houston
    31/07/14

    Howdy, i read your blog occasionally and i own a similar one and
    i was just curious if you get a lot of spam comments?
    If so how do you protect against it, any plugin or anything
    you can suggest? I get so much lately it's driving me
    insane so any help is very much appreciated.

  • Jessica
    Jessica
    16/07/14

    I believe that controversial topics are a great way to spark interest and conversation, whether the public is in favour or against your argument. Like you said Mellissah, as long as you stand by what you say then opinions of others will not be a concern to you especially if it becomes personal. Though like Nina has mentioned in the above comment, the blogpost should definitely be well thought out and researched to be more effective towards readers. I believe to a tee that yes, all publicity is good publicity. Now with more integrated marketing communications one opinion can spark so much activity and awareness and something as small as a blog can obviously cause much online traffic and awareness to not only the writer but everything they are involved with- your company especially in this example! Success I'd say!

  • Nina
    Nina
    01/07/14

    It's very interesting, Mellissah, to see not just why and how certain topics spark the attention and reactions of the internet masses, but also the pros and cons of this attention for the writer, and in your case for your company! It is my belief that a well-edited, researched and balanced blogpost can be great publicity for a blogger! I, myself read the original post, after it caught my eye on my facebook news feed - and thereafter found out more about Marketing Eye! However, my belief with viral marketing is that but the most important thing to still consider who your target audience is - in addition to your point about having a clear message to stand by.

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