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Marketing Blog tag: 'lessons' - Marketing Eye

Displaying items by tag: lessons

It's funny how life's lessons keep popping up, and not too dissimilar to an 'aha' moment, they remind us of what path we choose to go on.

The adventures of the past few weeks have been absolutely phenomenal. Through travel and meeting people, my vision for work and life has become so clear that I literally cannot sleep with anticipation.

My life is full, but we all know that we should leave some room for the unknown. If we don't, something may pass us by that is a once in a lifetime opportunity, or something that we will never get back.
Published in Entrepreneurship
There is one thing that employees can learn from a Navy Seal that will be life changing - and that is to make your bed every morning to perfection. By completing this task, according to Navy Admiral William H. McRaven, who gave a talk to 8000 graduating students from the University of Texas last month, you would have completed the first task of the day.

I watched the video of his speech that clocked up 1.7 million views in 2 weeks on YouTube a few weeks ago and was inspired.
Published in Marketing
Tuesday, 10 June 2014 00:00

7 start-up hard truths exposed

Start-ups by their very nature are exactly that; just a start. In every new entrepreneurial adventure, you’re drawing up your blueprint for business from scratch and the journey is often terrifying and exhilarating. Laszlo Szabo, the creator of Little Sale Birdy, a revolutionary retail website that will change the way Australian’s shop by sale, shares the seven lessons he learned in the first year of his successful start-up (ones they’ll never tell you in business and marketing school):
This time last month US Airlines were left red-faced when an employee replied to a customer with a cryptic tweet, accompanied by an image of a woman and a very strategically placed toy aeroplane.  Understandably, this social media marketing blunder horrified the world and the image went viral.  In addition, the airline’s bizarre apology was retweeted over 12,000 times. 

The PR fallout from this ill-advised US Airlines post served as a reminder of the power of social media and how it can cause irrevocable damage to a company’s brand. 

Here are the six lessons to learn from this PR plane crash, and other social media disasters:
Published in Marketing