Blog Author Mellissah Smith - Page 56
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Monday, 29 June 2015
It's a roller coaster ride that just keeps getting faster
It's been a rollercoaster of a ride the past 18 months. We've expanded successfully into the US market and built a profitable operation, hired a leadership team to take our business into the future, launched a magazine and built some technology. We have also started our rollout of licensing our brand to other successful marketers to expand our global footprint.
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Marketing
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Wednesday, 24 June 2015
Should you watch while your team fails?
It was a small project that I knew the result of even before it started. It had something to do with our company so it was experimental in every sense of the word. But I knew deep down it would fail, and I knew why.
Normally, I would be the first to say "that won't work". However, this wasn't the time. It was a small project and it wouldn't harm anyone by being a failure. Instead, it would be a lesson learned and I was willing to pay the price.
Normally, I would be the first to say "that won't work". However, this wasn't the time. It was a small project and it wouldn't harm anyone by being a failure. Instead, it would be a lesson learned and I was willing to pay the price.
Published in
Management
Tuesday, 23 June 2015
Why toxic people kill company culture
Unfortunately, most entrepreneurs have experienced a toxic employee. They are the one's whose glass is half empty. They constantly complain, nitpick, bitch, gossip and in general have an underlying mean spirit.
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Management
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Monday, 22 June 2015
What is success and does it apply to you?
Yesterday I caught up with one of the founders of Kookai, Rob Crombe, to talk about a community initiative that I am working on in Charters Towers in rural Queensland.
He asked me a question about success and I paused for a moment to reflect on how I would answer a question which eluded to me being successful.
He asked me a question about success and I paused for a moment to reflect on how I would answer a question which eluded to me being successful.
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Management
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Friday, 19 June 2015
6 Behaviours of highly successful marketers
Why are some marketers more successful than others? Is it that they are smarter? Do they have a secret sauce? Are they just in the right place at the right time, surrounded by the right people?
I've seen some mind-blowing marketers in my time, and I've also seen some marketers that are just terrible and give marketing a very bad name. But there are some particular things that stand out in successful marketers that we all can learn from. They have some basic fundamentals that they live by; either intentionally or not. Their behaviours are consistent and without exception.
I've seen some mind-blowing marketers in my time, and I've also seen some marketers that are just terrible and give marketing a very bad name. But there are some particular things that stand out in successful marketers that we all can learn from. They have some basic fundamentals that they live by; either intentionally or not. Their behaviours are consistent and without exception.
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Marketing
Thursday, 18 June 2015
Why we are letting 18,561 hot leads get away this week
The challenges of running a professional services firm are many. What most of my counterparts would say is that it's people that determine whether you are successful or not - and this is correct.
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Marketing
Wednesday, 17 June 2015
It's down to the business end of the year. Here's my big plan.
June is not for the faint hearted. Not only are business owners like me trying to get last minutes sales in to boost our financial performance, we are also trying to ensure that we take advantage of any tax breaks that may come our way thanks to the Australian Taxation Department. Sadly for me, I am not part of the criteria for the asset tax break of $20,000, but I am sure there are a few other areas that our accounting department can take advantage of.
Published in
Management
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Thursday, 11 June 2015
Why your narrative has to change
I've recently changed the narrative of my business. It's not something I took lightly. Re-defining what value you provide to the market place can be game-changing, or business destroying.
If you look at Uber for instance, they could have failed, but yet they succeeded. Is it sustainable? Most probably. Is it worth the market value associated with the business? Not really. Did they not only change their original narrative, but create a new narrative for the entire industry - disruptive in design?
If you look at Uber for instance, they could have failed, but yet they succeeded. Is it sustainable? Most probably. Is it worth the market value associated with the business? Not really. Did they not only change their original narrative, but create a new narrative for the entire industry - disruptive in design?
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Mellissah Smith
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Tuesday, 09 June 2015
New York is my type of place
After spending some time in New York talking to hundreds of entrepreneurs from around the globe, I am rejuvenated and ready to tackle my next challenge.
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Management
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Monday, 01 June 2015
Is having family in business a good idea?
18 months ago, I decided to employ my niece who was 18 at the time, to work at the Marketing Eye Sydney office.
This is not a decision I took lightly and I spent a lot of time thinking it through. I decided that given how young she is, I would have her answer the phone and do administrative duties with the hope she would show aptitude for an area of the business, and we could further train her.
This is not a decision I took lightly and I spent a lot of time thinking it through. I decided that given how young she is, I would have her answer the phone and do administrative duties with the hope she would show aptitude for an area of the business, and we could further train her.
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Management
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