Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Who out there is looking deeply into their sales performance over the past 12 months to help model a sales process for 2013?

As we look back at Salesforce records and reports and ascertain who made the decision to buy, postpone or sit on their hands, it's alarming how many people are doing the latter.

What happens in marketing and sales for that matter is that people don't make decisions. Many businesses are underperforming because they are unable to attach performance goals with real business needs. 
Dec 18, 2012
Like many small business owners, I have been totally caught up in finalising work for the year. For the first time ever, I have not bought a single gift. I am totally behind schedule.

But like millions of others, there are many options: shopping online, late night shopping or battling through the crowds in the lead-up to Christmas.
Dec 14, 2012
Yesterday, I picked up my game. No longer walking around with the weight of the world on my shoulders, I changed the outcomes of the week, the month and possibly my life - all in a day.

Simply by getting 8 hours sleep (a blessing!), having a dynamic new recruit from Atlanta in the Melbourne office, seeing the team excited about life and their work and watching everyone and everything grow in so many ways - I had an a-ha moment (think Oprah).

It was almost like an outer-body experience. Here I was, looking from the outside in and all I saw was highly motivated, excited people that were all ready to tackle the world head-on and believed so strongly in what they were doing and how they were doing it - that they sent some type of magical energy to every person they came into contact with - including me!
Dec 12, 2012
Successfully revitalising a brand is every marketer’s dream but is no easy task, requiring persistence and hard work. Changing customer perceptions and providing clarity of the brand’s values is difficult, especially when it comes to transforming the target public’s entrenched mindset.

Marketing Eye wanted to change the way consumers perceived American Property Partners (APP). Was the APP brand clearly projecting the message it wanted to put forward to the general public? It is essential for portfolio managers to present themselves as reliable. After all, customers must trust them with their investments.
Dec 11, 2012
While content management is 'all the rage' right now, smart marketers are not forgetting that while content may drive sales, visitors to your website or generate leads - it's sales process automation that keeps the sales pipeline full to the brim.

All small business owners are thinking about how they can attract more sales in the most cost-effective way possible without sacrificing the integrity of their brand.
Dec 11, 2012
When in doubt, ask an expert.

Yesterday, I put in a phone call to Bond Street 180 business turnaround guru Daryl Wright and asked what he considered to be the most important things for small business owners to consider ahead of 2013. Here is what he had to say.

Here are the three things I think SME's should consider for 2013:
Dec 06, 2012

“If you focus on results, you will never change. If you focus on change, you will get results.” Jack Dixon.

I woke up this morning feeling a little bit down.

The year has gone so fast – yet, I feel as though I have done so little. I have been chasing my tail trying to accomplish so much – yet, my ‘to do list’ seems to be getting longer and longer. There is so much more to be achieved, but with only 27 days left to the year, it looks as though I have literally run out of time.

Apparently, I am not alone.

Small business owners the world over struggle to fit everything in to their daily schedule – with this time of year marking a time where the scoreboard comes out and crosses begin to appear, with thick red markers firmly reminding entrepreneurs that they have not done enough hard work or scored the goals they needed to win the game.

But do entrepreneurs ever really ‘win’ the game? If you are anything like me, you keep changing the goal posts and every time you get close, you shift the posts just that little bit further. 
Dec 04, 2012
Selecting the correct Christmas gift for clients can often be fraught with danger - while a thoughtful, heartfelt gift can strenghten and enhance your professional relationships, a poorly-executed and inappropriate present will have the opposite effect.

These days, selecting corporate gifts can often feel like a competition, with companies attempting to outdo each other in a extravagant battle of the budgets. That said, money can't buy class or creativity, so make sure you give from the heart and tailor each gift to your clients' interests. It is the thought that counts, after all.
Dec 03, 2012
Many small business owners are reluctant to invest too much time and money into their websites. They simply don't see the value in it - that is of course, once you've passed the fact that they need to have one.

They invest in having a web development company develop a website and populate it with content and pictures, but many still don't ensure that they have search engine optimised their website on a regular basis or that they are updating content regularly that is relevant to their target audience.

It's easy to have a website - but not so easy to keep it up-to-date and relevant.
Dec 03, 2012
While it's no Huffington Post, there is more than 50 stories that are now live on www.marketingeye.org - Marketing Eye's online magazine.

Entrepreneurial stories on people like former Geelong footballer Michael Mansfield, Comcity's Jason Reading, Chris Reynolds from Champion Systems, Ryan O'Hare from Eutility and more.

Thought leaders on leadership, psychology, marketing and social media share their views and experiences. A really great story is on business turnaround specialist Daryl Wright from Bond Street 180 and you will also find a story on famous entrepreneur turn photographer, Tommy Mendes.

In all, its a good read and the best stories are on the entrepreneurs behind the brands. 

I was surprised as I tweeted the website only a couple of times yesterday and we haven't really promoted it while we tweak a few things, and more than 1000 people where on the site last night at 11pm and it was going up at a rapid pace. For a moment, it made me nervous! Creating your own media can bring greater loyalty to your brand, only if it is done right and you have thought through what your audience wants to read about.

If you have a story that you would like to share, please contact us on This email address is being protected from spambots. You need JavaScript enabled to view it..

Nov 30, 2012
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