Tag: SMB
Thursday, 14 November 2024
The Marketing Automation Revolution: Why SMBs Can’t Afford to Ignore It Anymore
Small and medium-sized businesses (SMBs) today are faced with a myriad of challenges in the marketing domain. One of the most significant trends reshaping the market is marketing automation, a powerful tool that can centralise and simplify various marketing tasks. Ignoring its potential could put SMBs at a substantial disadvantage.
Published in
Blog
Monday, 11 May 2020
How small businesses are winning more deals than larger counterparts
A level playing field has been much of the discussion amongst SMB's who are benefitting from consumers pushing back on their larger counterparts. With the current economic climate bringing to the forefront how much large corporations benefit from global pandemics, consumers are becoming more conscious.
Published in
Small Business Marketing
Friday, 21 June 2019
Business owners are looking for consistent returns, not one hit wonders
When building a business or taking the one you have to the next level, it is important to consider how you want to grow your nest egg. What happens when one marketing campaign turns into a rush for your product and service and is this the way you want to grow? Or do you want to maintain a regular increase in sales month-on-month at a sustainable level so you can keep customer experience at an optimum level and ensure that your team of people are growing with you?
Published in
Marketing
Friday, 16 October 2015
The decision of monumental growth or to keep going organically is a hard one
It's been over 10 years since Marketing Eye opened its doors and I have to say that I am completely and utterly in love with the business right now.
What keeps you in the game is the ability to constantly change and perhaps, rev it up a bit.
In the past 3 years, we have been focused on change, innovation and revving it up like no tomorrow. Be careful what you wish for because we have also had to put the brakes on a few times and that has been very interesting.
What keeps you in the game is the ability to constantly change and perhaps, rev it up a bit.
In the past 3 years, we have been focused on change, innovation and revving it up like no tomorrow. Be careful what you wish for because we have also had to put the brakes on a few times and that has been very interesting.
Published in
Entrepreneurship
Sunday, 12 July 2015
10 Lessons I've learned from working with over 300 SMB's
Over the past 16 years, I have worked with more than 300 companies, and over that time there have been a number of things that I have learned simply by listening and observing.
Published in
Small Business Marketing
Thursday, 11 June 2015
Why your narrative has to change
I've recently changed the narrative of my business. It's not something I took lightly. Re-defining what value you provide to the market place can be game-changing, or business destroying.
If you look at Uber for instance, they could have failed, but yet they succeeded. Is it sustainable? Most probably. Is it worth the market value associated with the business? Not really. Did they not only change their original narrative, but create a new narrative for the entire industry - disruptive in design?
If you look at Uber for instance, they could have failed, but yet they succeeded. Is it sustainable? Most probably. Is it worth the market value associated with the business? Not really. Did they not only change their original narrative, but create a new narrative for the entire industry - disruptive in design?
Published in
Mellissah Smith
Friday, 27 March 2015
How a YPO meet helped with business focus
I have been back in Australia for a week and it really has been an incredible experience in so many ways.
I feel more "entrepreneurial" than at any point in the past 12-months which is hard to believe given that Marketing Eye continues to grow, innovate, expand and further cement its position as a world-leading SMB marketing company and this journey is something that I live with every single day.
I feel more "entrepreneurial" than at any point in the past 12-months which is hard to believe given that Marketing Eye continues to grow, innovate, expand and further cement its position as a world-leading SMB marketing company and this journey is something that I live with every single day.
Published in
Management