"Same bed, but it feels a bit bigger now" is the lyrics in the famous Bruno Mars song "When I was your man". An apt description of Marketing Eye's business expansion into the US market. It's the same company, but its a bit bigger now.
What started out as a step to expand the international footprint of our brand, has taken on a whole new dimension. Australian and America have long been tied and now more so than ever. The ebbs of the economy has led to an opportunity for Australian companies that are geared for expansion to leverage the strength of the Australian dollar, and affordable set up costs in the US market without breaking the bank. The downside, is US dollars are not worth as much, as the dollar loses its grip on parity.
In just six short months, we have embarked on changing the mindsets of many small businesses in Atlanta, that have been pressured by the Global Financial Crisis and are reluctant to ease their way out and invest in marketing.
As we know, many companies that increased their investment in marketing during this period grew significantly. It's just like when everyone is walking one way and you are walking the other. You all of a sudden stand out and people take notice of you. If they like what they see, then you make connections.
The past few months, we have been working with one of the most impressive companies in the US - Accretive Solutions. They provide consulting, staffing and outsourcing solutions to companies and have 11 offices throughout the country.
What impresses me most about Accretive Solutions is their people. If you ask any of their clients, they all say that it's their people that set Accretive Solutions apart from competitors. They don't hire juniors, and instead invest in people with experience and passion for doing challenging, interesting work.
My friends keep telling me that "life begins at 40". To be brutally honest, I am not so sure. How can someone think that is the case, when in your 20's you made all your mistakes but had the time of your life. In your 30's, you made some more, but they were far more manageable and life was pretty good. You had more money than in your 20's, more experience and had fewer issues. You felt as though you were more comfortable in your own skin and you came to terms with your flaws.
Then you started approaching 40. Somehow everything went back a few steps. Firstly, just when you thought you were comfortable in your own skin, you realized that there were a few things you wanted to change. For instance, your appearance. Do those wrinkles really belong to you? Have your eyebrows really drooped that much? Are your boobs really that saggy?
Over the years, I have been dumb-founded by what former employees have written on their LinkedIn profiles about what they did while working at Marketing Eye.
The first one that had me gob-smacked was a French assistant, who wrote that she had developed and managed the Marketing Eye brand, building the company’s marketing strategy and executing it.
In reality, she was a personal assistant, who had poor English and was struggling to do any task at all from an administrative perspective. She didn’t write anything, had no contact at all with design or branding but was excellent at organizing my dinner appointments, assisting me with my wardrobe and in general being a great personal assistant, albeit one that could not write on an email on my behalf because of the poor English factor. She worked for me for a few months only which I did it as a favour for her boyfriend who was a good friend at the time. In the end, I had to tell him, that her English was so bad, I couldn’t afford the luxury of her impeccable taste in clothing, makeup and picking restaurants at that stage of my life.
The best decisions are often the hardest to make.
With the economy on the recover, many business owners are faced with the task of reshaping the future of their business and having to look from the outside looking in - while taking into account that the economy may take more time than anticipated to get to a point where businesses are flourishing in the way it did pre-GFC.
When making a personal decision that is tough, I always write it down. Its something that I do and I find is helpful when looking at the pros and cons. I also don't think too much about it. In fact, it is usually my gut instinct that comes into play and while it is important to consider factors that impact the direction of your life or your values, it is always your gut instinct that will ensure your decision making results in the best outcomes. It is tougher when it comes to how you feel, but if you can put that all aside, then quite often if you reflect in the future, you will realise that it is in fact that best decision you could have made at the time.
Business is not too indifferent from that.
“You can't make decisions based on fear and the possibility of what might happen.” ― Michelle ObamaTop 5 Tips for Making a Tough Business Decision
While Vine has been a novelty to many, it's 6 second video application has gone from 2.5 million Vine links on Twitter on June 19 to a massive dip of 900,000 links shared on Twitter, an alarming 64 percent drop, just one week later.
Like many entrepreneurs, gravitating to other entrepreneurs or business people is natural. Talking to a Neurosurgeon is not.
"It's not brain surgery" is one of my favorite sayings. The other, "it's not rocket science". It seems quite apt that I find myself in conversation with a neurosurgeon, whose gene pool is only bolstered by the fact his father is a rocket scientist. Was I intimidated. Hell yes! But how impressed I was to be having such an intriguing and relevant conversation with a neurosurgeon, was only interrupted by moments of wanting to be opportunistic. I had to literally stop myself asking if a sperm donation was a point I could include in the discussion. Now, what single woman wouldn't want to have a child with this gene pool?
Nevertheless, when I pulled myself together, I realized the synergies between business and neurosurgery isn't actually poles apart and much closer than one would think. As a marketer, we have certainly learnt a lot from neuroscience and consumer behaviour, but the outlook of how a surgeon views what they do, was what struck me as being something every entrepreneur can learn from.
WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a marketing or advertising campaign destined to meet the masses?
That's according to experts, who admit that yes - creatines often do their best work over a game of ping pong.
Mark Held from www.thinksalot.com.au says the key to good advertising is keeping the message simple.
"You're essentially telling a story," the award-winning creative director tells news.com.au.
"So the story should always appeal to its audience, and be delivered in the right tone of voice.
"It's about finding something interesting and truthful about the product or service, then giving it a pinch of wit and charm so it becomes more easily palatable to the people you are talking to.
Children of America hired Australian headquartered marketing agency newcomer, Marketing Eye, to establish the company's social media presence while at the same time inspiring children, parents and even teachers to be the #bestyoucanbe.
The marketing campaign will run for three months and will entail all facets of the social media mix along with a campaign to encourage people of all ages to inspire other's on how they are being the best they can be.