Have you seen an increasingly large amount of those quirky, square-shaped, two-dimensional graphic images floating around recently? QR codes probably started popping up noticeably in 2012 and have since been a prominent marketing tool used by tech-savvy whizzes and consumers alike.
QR code, an abbreviation from ‘Quick Response Code’, is the trademarked matrix barcode that originated from the automotive industry in Japan. The code is made up of numerous black dots that are subsequently arranged in a square grid on a white background. The information encoded within this matrix may be made up of four standardised kinds (“modes”) of data- numeric, alphanumeric, byte/binary, Kanji- or through various supported extensions, virtually any type of data.
Everywhere I go, people say “are you crazy… you left the sunshine, the Sydney Harbour Bridge, kangaroos, koalas and the great barrier reef for this.
I always pause, almost second-guessing what I am doing. But every single time, I come to the same conclusion.
I have a dream and that dream is to build a global small business firm that helps businesses realize their full potential.
"I would like a double mocha grande with a dash of skim milk, and a bit of vanilla. Oh, and I would like some sweetener with that. Make sure it isn't too hot. Actually, I don't want a grande, I want a tall. So that will be..."
I waited patiently for her to repeat her order over and over again until it was my turn.
Do you remember their birthdays? Their children's names? Where they last vacationed?
There is such a thing as being too familiar - you know the type; when a person comes up to you and invades your personal space. However, in business, putting aside the touchy feely stuff, being familiar by remembering important details about your clients, their habits, and perhaps the way they take their coffee, can ensure that your client feels comfortable sharing things with you that perhaps they would not do to a "stranger".
First meetings are always key to ascertaining what level of playing field you will be on in the relationship going forward. That means, if they share important information like the fact that they are married and have three children or like to ski, then ensure you capture this data and use it in the future. In ski season, perhaps you send them a new pair of gloves or a scarf.
Yesterday, I met with a company in Atlanta that was headed by an Australian man. Immediately, we had something in common and were able to conduct the rest of the meeting with a sense of familiarity. Going through the same issues of settling in a new country, gives a sense that we are both on the same page. This makes the whole process so much easier because there is a sense that we both know where we are coming from thus helping Marketing Eye win this piece of business.
Food for thought!
While the first week was the most exciting time of the year to date, the second week was riddled with sleep deprevation, home-sickness and a case of missing the basic home comforts that I have come to enjoy.
On top of that, I realized that although getting new clients was relatively easy (for today) it is twice as hard to get everything else organized around that from an administrative point of view when you don't have your entire administration team at your disposal.
And... the time difference means that instead of 12 hours a day at work it was now 16 hours a day with little time to spare and if I was really lucky, I would get Sunday off, but probably not, because there is so much to do.
While we've heard horror stories of other agencies taking advantage of their interns by making them fetch coffees or run personal errands, Marketing Eye invests time in our interns and arms them with requisite knowledge that will help them stand out of the crowd.
Want to nail your own marketing internship, or feeling nervous about starting a new one? Check out our pointers below.
The old adage "two heads are better than one" can be the most costly decision a small business owner can ever make especially when it comes to marketing campaigns.
But not for hundreds of guests last weekend, as Australian Capital Tourism hosted a second round of recruits who were shown the much-maligned city's hidden secrets in an attempt to overthrow its image problem. More than 30,000 everyday Australians applied for a free getaway to the nation's capital, with only 500 selected for the massive famil. The catch? We were all selected on the strength of our social media presences and had to share our experiences with friends and followers online.
Marketing Executive $65,000
Melbourne basedMarketing Eye is an innovative marketing consultancy firm that has offices in Australia and the US.
We are looking for an energetic and career-orientated Marketing Executive who shares the vision to bring the best marketing advice and solutions to small businesses in Victoria.
While we will train you on how to work with a number of small businesses across various industry sectors, we are seeking someone who has experience in marketing as well as a passion for it. You must have at least 3 to 4 years’ experience in marketing to apply for this position. And there is a real reason for this - our clients need to know that you have both succeeded and failed in marketing campaigns in the past and can extend that experience to future marketing campaigns conducted on behalf of our clients.
That age old battle - the ego vs the heart - is more relevant now than ever to us marketeers and anyone directly involved in business development. It dictates how you speak to the people you need to be speaking to; how you capture their attention and it applies to every communication you put out there – online, direct mail, posters, brochures, social media.
The thing is though, with everyone communicating to everyone else - shouting, pitching and bargaining for a share of the market - it can be hard, defeating and infuriating for those of us running ethical business operations to compete with ‘get rich quick’ and ‘lose 7kg in 7 days’.
I really recognise myself in what you wrote. Coming from…
Written by Anouk Dijkman
on Tuesday, 10 April 2018 18:20
How you can change your career outcome in one easy swoop!
I would like to mention Brochure Design Service to the…
Written by Amy McPherson
on Friday, 06 April 2018 03:42
Top 20 Marketing Websites For Marketers and Entrepreneurs
Thanks for the information about promotional products. Promo products make…
Written by Erric Wonk
on Tuesday, 03 April 2018 18:20
Why experiential marketing through product sampling works
The fact that health and fitness support your personal well-being…
Written by Deborah Hahn
on Thursday, 29 March 2018 21:30
Marketing the next big trend for women's health & fitness
I totally agree with you that nothing can replace human…
Written by Corinna
on Sunday, 25 March 2018 01:20
How to adapt to the changing employee