Blog Author Mellissah Smith - Page 52
It's been a roller-coaster of a year already and its only 7 weeks in. Everything imaginable has happened to me this year, and I am already exhausted, but somehow exhilarated at the same time.
There have been so many changes; life, business and game. I feel like I have lived through so much, yet there is still so much more to achieve.
Yesterday, I had the privilege of spending half an hour with a young entrepreneur by the name of Kylie Marie, who is inspiring, ambitious, energetic and ready to take on the world. I now know why older people liked spending time with me when I was new to business, because that energy is contagious. I couldn't help but smile and be totally inspired by what Kylie is doing and her fearlessness in business. Her brow bars, Browco Brow Bar, will be everywhere in the next year or so, along with her eyebrow products that are to die for.
I have already worked half of my weekend and dedicated long hours to the beginning of this work week, yet I haven't touched the surface.
Why is it that when you really are passionate about everything you do in life, something anchors you down? In my life, it's time.
I always say, time is the most important thing you can get from someone in your life. If you have their time, there is nothing else you will need. But getting time is harder than you think. With running an international business, having my fingers in quite a few different business pies, dedicating time to charity, trying to get a little bit of training in and developing technology - writing books and painting has definitely been put to the way-side.
Last week, I received a tender document for some marketing services for the Charters Towers City Council. It's not normally something we would put in a tender for, simply because the scope of works is too tight and minimal, but I can't help myself.
It was placed on my desk by our Victorian State Manager, who thought that normally we wouldn't do it but maybe I may be interested in it because I come from Charters Towers. The sentimental value of doing something for a town that you love and have had the opportunity to grow up in, is just too much to refuse.
Marketing maven, Tegan Addinsall, a senior marketing manager at Marketing Eye Melbourne came blasting through the front door of the office today with the biggest smile on her face. It was 7.30am in the morning, and although I was at work, I hadn't even put my makeup on and certainly hadn't finished my first cup of coffee.
"I love my job!" proclaimed Tegan. And indeed she does. Every day she comes to work with the biggest smile on her face. She is incredibly smart, and knows her "stuff" better than most. Sometimes annoyingly, she smiles and laughs so much that I want to hit her over the head with a book, so she can come down to my level (not really!).
We've all been in love at some stage in our lives and as St Valentine's Day approaches, it gives those with a romantic bone in their body, something to think about.
Over the years, I have been with some of the most romantic men imaginable. St Valentine's Day has been filled with surprises, flowers, love notes, jewellery, surprise holidays, art and above all - love.
In the past couple of years, it's been no secret that perhaps the one thing I want most in life, is a little harder to get than the rest of my bucket list. In fact, it seems to be the only thing that really eludes me.
It's a tough gig to work at Marketing Eye Atlanta right now as our culture is so good - that no-one is prepared to have a new marketing recruit that doesn't fit to perfection. We are "googling" our way to fast growth by focusing on culture first and qualifications second, but at the end of the day, it is critical that a person who works with us has some common sense and understands most facets of marketing - the rest we teach.
In Atlanta, there are not many marketing positions on offer - and certainly none that offers the same opportunities as Marketing Eye unless you are working for a big global corporation. The reality is that there many highly qualified marketers from an academic perspective looking for positions, but most don't have any experience other than in sales or customer service. They simply have not been given the opportunity.
As we go through the hundreds of resumes, it is apparent that there are either people who have Degrees and some with Masters in Marketing Degrees, or the alternative; people who have been VP's of Marketing in organizations such as Coca Cola and other Fortune 500 companies.
I sat in my office and looked up on the wall.
As I read each of my team members three (3) goals that each of them wrote down for the next two (2) years - I felt proud. Of the three, each of them have one crossed off as of February 1, 2014. What an achievement. I feel blessed that as a team, we were able to achieve this for them and they did it all within 3 months.
Then I looked at mine.
The other day, a few of us from the Marketing Eye team were at a client meeting and they mentioned that they buy all of their employees an ipad for Christmas.
You should have seen my employees faces! They were green with envy. It was as if they had all been given ferraris.
I thought to myself, "that's really cool" but not for a second did I think that they received something worth more than what my employees in Atlanta received. Perception is an unbelievable thing and more and more, companies are being encouraged to "buy" their employees happiness.
Many new age companies, with venture-backed operations offer:
When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.
But what if the results are not forthcoming? What if key people have read the strategy yet are not "making it happen"? As we near the end of January, many companies are realizing that targets are not being met, and while some may scratch their heads, the real leaders are taking action.
It's a strange phenomena to think that we have two sides of our brain that decipher information in two inherently different ways.
The left side is logical, analytical and objective, whereas the right side is intuitive, thoughtful and subjective. With the latter being the one credited to creativity; some of us are fortunate enough to play in a creative field where idea generation, designs and looking to the future are all part of the parcel.