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Marketing Blog tag: 'narrative' - Marketing Eye

Displaying items by tag: narrative

Few things can make a business more powerful than an aligned marketing and sales team. When both departments can rally around the same story, it leads to greater benefits for each department and the company as a whole. But how exactly does this happen? After all, marketing and sales have individual sets of metrics and goals: marketing is measured on generating demand and sales is focused on converting leads. If marketing and sales are going to work together, they need to be able to collaborate on their projects. Alignment is all about collaboration, and if each team is working towards the same goal it will make this process much more successful.

Published in Marketing
Thursday, 11 June 2015 07:38

Why your narrative has to change

I've recently changed the narrative of my business. It's not something I took lightly. Re-defining what value you provide to the market place can be game-changing, or business destroying. 

If you look at Uber for instance, they could have failed, but yet they succeeded. Is it sustainable? Most probably. Is it worth the market value associated with the business? Not really. Did they not only change their original narrative, but create a new narrative for the entire industry - disruptive in design?
Published in Mellissah Smith