Daily I receive updates on Twitter, Facebook and Linkedin from people that have received publicity whether it is through an online blog or in the media sprouting how successful they are. The first couple of "pushes" of publicity, I applaud and genuinely think "good on that person". Then when it keeps coming in what can sometimes be "D-grade" versions of media that perhaps only a few people ever get to read, I start to think "oh, this person is looking for attention or needs people to think they are successful".
Which, might I add, may not be the case at all, but it is just my immediate perception if I don't know any better about the person.
Still stuck in the dark ages, many professional services firms still believe that 'good work speaks for itself' and "you need to find the clients pain" ensuring that they keep it "safe" when embarking on marketing of any kind, rather than looking deep into customer insights to drive leads and create more sustainable client relationships.
What professional services firms are forgetting is that while they may still be on track to achieving their sales goals, being complacent and not moving with the times, will make it almost impossible to stay competitve.
Last week, I was fortunate enough to walk the streets of Amsterdam with one of the Netherlands most famed interior architects, Flip Verbeek. He use to be co-owner of a company called Flow that has designed some of the most amazing interiors in buildings throughout the Netherlands. As we walked the streets, looking at building after building that had been designed by Flow and the talented architects in the team, I was inspired. The passion that this man has for design and visuals that are sustainable and complement the environment in which it inhabits, is contagioius.
So contagious in fact, that on my flight home from Amsterdam, I looked up www.realestate.com.au, found a property and days later, bought it.
The property will be the new home for Marketing Eye in Melbourne. It is located in my favourite street in the city, Greville Street and fits inside my inner-city bubble that I love to live in. While I won't be here so much to enjoy it, it gives me great pride to be able to find a building with the character and potential that the one I have just bought has.
In the past week, I have been thinking alot about Linkedin. It has been the topic of many conversations and all for the right reasons. Daily I am asked about what social media mediums are best for b2b organizations and of course, there is no one answer because it depends entirely on a companies specific demographic, time constraints, strategy and of course, budget.
I wrote a blog on the value of Linkedin for small businesses and have spent quite a bit of time on this social media platform over past couple of days. It's interesting to see how people interact and reach out to each other. It is equally fascinating to see some people's comments that are purely self-serving or a bit over the top negative for no apparent reason.
The 152 Melbourne Cup Carnival promises to be even bigger and better than ever before. More than 100,000 people will go down to Flemington, rain, hail or shine, to watch a race that lasts only minutes.
Swiss took the first prize in the celebrated Birdcage stakes attracting international movie star Nicole Kidman to town for just 24 hours to make an appearance. Lavazza came in a close second, although I do think their birdcage is by far the most fun, with Roberto Cavalli. Love their very "in" fluro accent on the cage this year. Looks very in vogue and no doubt will be part of bringing out the best party in town yet again. They always have a cool DJ playing and a bit of a sing along at the end of the day which draws in the karoake loving celebrities around town.
For Lavazza I think they do an amazing job of standing out from the crowd. It first started with having Rod Stewart's ex as a guest, Rachel Hunter and each year it has gotten bigger and better. I have seen the Madden boys in their a few times, lots of local celebrities and sporting stars. John Valmorbida is the ultimate host and is always as charming as ever.
In the modern digital age, it's much simplier to be friends with your clients, particularly if you have hundreds of thousands of them at your fingertips.
They connect with you on social media; facebook, twitter, linkedin, pinterest, myspace - you name it, they are "friends" with you. Each day, I log onto my twitter account and I talk to people I know and some that I don't. The one's that I don't, are new friends. People I am getting to know via twitter. They have shared a common interest or have an opinion on something that I have written that interwines us together. Instantly, we feel like we "get" each other or perhaps that "we don't". Either way, we form a connection and depending on how we interact and communicate we will either become "friends" or fade away into the twittersphere.
From time to time, re-evaluating which social media networks work best for your company and re-defining your strategy according to changes in features and functionality, can either leverage your business to new heights or create havoc with your sales cycle.
As a firm believer that "you cannot be everything to everyone", it makes perfect sense to spend time looking at the various analytics relating to social media, the demographics of each platform and how it applies to your target audience, brand authenticity and collaborations with clients and partners.
When it comes to b2b marketing, the decision on what social media networks to use and invest in becomes significantly easier.
From one to another, they are completely different. Some have great skills in strategy, others in tactical development and execution of marketing plans. Some are great at communicating but not fully across social media or what role advertising plays in the digital age.
In the past year, I have travelled the world talking to marketers and each one has something different to offer. They all have honed their skills in one area or another.
I first started my involvement in the marketing industry 21 years ago at an advertising agency in Queensland. I remember watching the owner of the business operate and being completely fascinated by his skills and creativity. He had started his career as a window dresser for David Jones and way back in the early nineties was making more than a million dollars profit out of 5 man agency. Incredible.
It is a piece of art and each book has a story that it wishes to tell. Each book was put together by people who loved what is inside and wanted to share it with others. Each page is full of dialogue from authors all over the world, wanting to explore their inner most thoughts, passion, and view on something that they believe is meant not just for themselves but for others around them.
We each have a story to be told - don't we? As I sat in a coffee shop with my friend Huib today, we discussed some interesting life stories that people have shared with us in public forums. What we believed was a good story and some that we thought could be told in a different way, or perhaps should not be told at all.
"I don't have an interesting story," I said.
"No hard luck story, no abusive parents, no financial pain, no major illnesses, no ethnic prejudice - nothing that remotely makes me think that I have anything nearly as compelling as the people I speak to through my circle of friends, hear at conferences or read in books."
Am I less interesting because I have none of these things to share? Do I not have a story to tell that will keep you on the of your seats for at least one moment? Is it in my future, that my story will expand itself and my sheer luck or misfortune contaminate the clear water that has flowed smoothly down the stream?
They say "each of us has a book in us" at some stage in our lives. But really? Do we?
Maybe I am being too harsh on myself... something that I have been known to time and time again.
Perhaps my story is simple, yet true in its form. I grew up in a country town called Charters Towers in Queensland with just over 10,000 people and had little to do other than play make believe with my dolls on the sand dunes that inhabited the properties far western acreage.
What makes a girl move from a country town, with no real plan in mind? No desire to be anything other than what she is today. I never wanted to leave my country roots and I never had the dream to live in a big city or travel the world, yet i do all of these things and feel like it has always been in my blood.
Should someone have stopped me leaving this country town with so much character and perhaps encouraged me to do something meaningful in the area. Create jobs for people who have no real opportunity to be employed in anything as creative and exciting as myself.
These are all questions that may one day be explored. So, perhaps, there is a book in all of us after all.
Having derived from Australia, I always wonder how people feel when they land on Aussie soil.
In LA, I always feel that it is the same as anywhere else. In Atlanta, the same. New York, the same. But in Calgary, it was something else.
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