Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
The once applauded "Tiger Mom" has taken a fall from grace in the past few years, receiving criticism from psychologists around the world.

It's a parenting style that is all too familiar for anyone over the age of 40 years, and still exists in some countries that continue to support this method of parenting.

For those who are not familiar, the Tiger Mom has come under scrutiny and criticism, due to her stricter parenting styles and the authoritative voice of the parent. It promotes conformity over creativity and the child does as they are told.
Stuck on a plane somewhere between Chicago and Los Angeles, I pulled out a magazine I had bought at the airport. It's one of my favorites and is always full of stories that inspire, educate and enlighten me on topics that are interesting.

Inc Magazine is an entrepreneurial stable. It is one of the most popular magazines in the world for entrepreneurs and people who run businesses. One of my good friends Kevin Daum, a guy that I met way back in 2002 in Sydney, Australia, is a New Yorker who submits regular articles to Inc Magazine that are read by thousands of people.

As I read the article, "I thought I knew you - Entrepreneurship changes people - and not always for the better", I reflected on my own experiences.

Has entrepreneurship changed me? Is it for the better?
Thursday, 02 May 2013 11:57

What gets you in the door of prospects?

Do you actually know what get's you in the door of a prospect? If you don't, then there is someone who you need to meet. Her name is Caryn Kopp. Seriously, if you run a small business, you need to remember this name because she is dynamite, built in a small package with an enormous explosion just ready to come out at any time. The explosion however, isn't the kind that you need to be afraid of. Instead, its a bundle of energy that opens doors; left, right and center.

I met Caryn Kopp in unusual circumstances - for me at least! In the restroom of the Nascar Center in Charlotte, North Carolina at around 10pm at night.

Apparently, as she later explained, she saw me earlier in the evening and thought I was beautifully dressed (thanks to the great designs of Sass and Bide in Australia). Her immediate reaction was to think that perhaps she didn't wear something that was dressy enough. She noticed the long, blonde hair on the black dress and the risque spikes that turned what is otherwise a pretty dress into one that is there to be noticed. She then looked at the name badge and although, like most of us, she had trouble focusing on the small print, she noticed the spelling of my name on the badge. It's unusual. 
Tuesday, 30 April 2013 10:28

Are all business women crazy?

"All women are crazy and all men are stupid," said a well-known author when I recently met them at Atlanta's St Regis Hotel for a cocktail.

How true. I know many women will throw their arms up in the air at this one and it is a gross generalisation - but if you think about it, it actually is closer to the truth than most women entrepreneurs would like to admit.

While I try in earnest to be consistent, without too many overwhelming changes to my personality, I think most people who know me well, would say I am a tad crazy - just like all my other female friends. I won't react quite like I use to when it comes to anything emotional or otherwise, because as you get older, the chances are you can hold it in a little more, but YES I do over-think things and I definitely react irrationally at times when I would prefer to not have reacted at all. 
Tuesday, 23 April 2013 06:05

Is your culture by design?

As a business owner and entrepreneur, there is nothing more apparent than when you sit in a room full of other like-minded individuals, that you are a little different. 

If one of my "normal" friends were sitting there, in that room, they would be terrified. They would have ran out as fast as they can, without looking back. Everyone was talking, almost all at once. They all had their ipads, iphones and pens and paper ready to hear - you are not going to be believe this - JACK DALY. Not that you wouldn't believe that someone would go and see Jack Daly, but because most of the people in the room had seen him speak on sales, not once, not twice, not even three times - but more than 5 or 6 times - BECAUSE he is that good and everyone in that room knows that to build their businesses, they need good management, strong marketing, and SALES. And, when it comes to SALES there is no-one more qualified or better at giving small businesses insight, than Jack Daly.
Brian Heather is a serial entrepreneur; young, dynamic, good looking and with a real social conscience. Not only is he in the business of sustainable environments, landscaping and water proofing, this 30 year old business man is changing the landscape of green buliding.

It may be a buzz word to many, but let me assure you, being green is more than meets the eye. Brian is a much sought after entrepreneur who has landed himself in the spotlight with his inaugural Ted Talk on June 23 on "The importance of reconnecting our cities to nature".

His business, Solterra Systems, is a fully licensed electrical, landscaping and waterproofing company that focuses on integrating environmental technology into buildings.

This can range from green roofs producing food through to rain screen siding systems that protect the building from the elements with plants. 

But enough about that, how can we connect our cities to nature. Here's what he had to say:

What can communities be doing more of to connect their cities to nature?

The first step is attaching an ROI to the benefits associated with being in nature for all humans. For example, they estimate that the average American spends 26% of the day being distracted; think text messages and advertisements - but right now technology is very much a part of what we do - and so, if we just look at what we are doing in our business, there is a loss of productivity in the workplace because of this and people have, in general, very un-balanced lives.
Wednesday, 17 April 2013 09:51

Are you being heard?

I experienced a frightening moment late last week when a star design intern in our Sydney office acknowledged the exchange we were sharing as the third time we'd ever spoken outside of work.

He's been with Marketing Eye for 4 months.

I work in Marketing Eye's Sydney office - every day, as does he. In fact, he and I sit no more than one meter apart but this close proximity evidently has no bearing on our track record of communication. Sure, we talk all the time about visual communication and client work and then there’s the phone that rings 50 times a day and it's a really busy time for Marketing Eye at the moment as we all step up to bring everything we can - but 3 actual conversations in 4 months?! That's appalling. In fact, I'd go one step further than that and say it's *beep* disgusting.
When you have to listen to your body, its often too late. 

As a person who has been riddled with allergies for my entire adult life along with a bout of chronic fatigue and various other health issues - I am the first to know that if you don't listen to your body and see the signs early, you may become not only another statistic but a failure in business.

The best thing I ever did was have an allergy testing by what was then called ARL, a pathology laboratory headquartered in Melbourne which has now been sold. The blood testing for allergies and subsequent report gave me a breakdown of all the levels of allergies that I possessed that relate to food and liquids - some of which I never knew I had.
Thursday, 11 April 2013 04:40

Why it's time to settle down

I don't know about you, but I am exhausted. It's only April and already my migraine has set in and isn't about to subside - unless of course, I make some hard decisions.

Business expansion has been exhilarating, hard work, fulfilling, adventurous, rewarding and above all, something that I am proud to say that I have made the steps to do. There is still a long way to go and the road looks very long, windy with ups and downs going far into the distance. Hopefully, I will pick up some hitchhikers along the way to keep me company and that the car will be full of people all wanting to head in the same direction. No doubt, there will be people who will want to get out along the way and those who will feel car sick but then miraculously they will get over it and start enjoying the drive and the scenery.
As the print media continues to shrink and decline, brand journalism is the buzzword on our industry's lips as content marketing evolves into engaging newsroom-style messaging.

The term "brand journalism" has existed for close to a decade, with Larry Light using the term in 2004. At the time, he was chief marketing officer at McDonald's and claimed that mass marketing no longer worked, introducing brand journalism as a method of recording "what happens to a brand in the world".
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