Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Monday, 14 October 2013 11:48

Stop bitchin'

I flew into Melbourne on Friday afternoon, after spending more than a month, hiring people in Atlanta and taking the business to the next level. As the plane landed, I couldn't help but reminisce about the things that I love about Australia.

Melbourne is a city that has grown on me. I have lived here for most of the past 10 years and it really has been the perfect home away from home. As a Queenslander, it took some time to get use to the weather, and talking about it all day long, but other than that, I have learnt to appreciate the finer things that make Melbourne and Sydney for that matter, so special.

As the plane landed, the first thing that came to mind is that I needed to get a coffee from my favourite barista. Secondly, how easy it is to walk through customs with the new technology that alleviates all the queuing that takes place in every other airport in the world. 

Having spent so much of this year in Atlanta and the US as a whole, it strikes me that I have been "bitching" too much. 

"No good coffee."

"Too many diner style restaurants."

"Business people are too aggressive."

"Everyone's homes look the same - boring."
Sunday, 06 October 2013 09:01

Top 20 Entrepreneurs Blogs : 2013

It's a Saturday and rather than head to my nearest Starbucks to buy a NY Times, I decided to get all of my news online. Looking for some inspiration from other bloggers as I am about to embark on phase 3 of Marketing Eye's expansion and to be honest, I am nervous and excited at the same time. Any wisdom from my fellow bloggers is welcome. 

Another thing that struck me while looking for blogs is how out of date they are. If you type in a search in Google, you will get blogs as far back as 2005 that have never been written on again. Hope with the new change of algorithms that Google fixes this problems.

However, there are 20 very worthwhile blogs that are great weekend reads if you are looking for something easy to absorb, interesting, educational and business savvy.

TOP 20 ENTREPRENEURS BLOGS : 2013

Wednesday, 02 October 2013 00:05

Are you ambitious enough?

Last night I caught up with my good friend, recruiter Michelle Fish, a new friend Chocko Valiappa and a couple of other people. 

As we sat down and enjoyed a bite to eat and a glass of wine, I began to talk to Chocko about Ashrams in India. I have been wanting to go for some time and wanted his insight into which ones were the best to investigate. 

Chocko is a spirital man - and although he didn't say as much, I could tell. I gravitated to him and before long we talked about different aspects of spiritality. He then mentioned that he read handwriting. Within seconds I was writing on a napkin hoping that he would pass on some wisdom about myself that would enlighten me.

He said:

"I am level headed and connect well between my head and my heart"

"I need to celebrate my highs more"

"I have discovered myself, but not other people"
Tuesday, 01 October 2013 00:28

What we all can learn from Miley Cyrus

A few years back, I heard of a character called Hannah Montana from one of my nieces who desperately wanted her album. I couldn't be bothered going out to buy it, so I simply gave her money so she could do it herself. Sitting in the car, she sang songs from Hannah Montana, mimicking her teenage idol.

All fairly harmless stuff - after all, Hannah Montana was a Disney brand, wholesome and pure that teenage girls the world-over could relate to.

Then something happened. She grew up. From teen idol to woman and that's where it all began.

Like Madonna before her, and Kylie Minogue for that matter, Miley Cyrus, the former sweet teenage girl that played Hannah Montana wanted to evolve her brand image and take it to the next level. If she would have kept up the wholesome image, it probably would have ensured that her brand diminish over time. Instead, she reinvented her brand. First it started with a number of selfies in proactive poses creating headlines. Then it was the picture of her smoking pot which  I would imagine was not by accident - instead just part of a brand evolution.
There are so many Apps around today, that it is hard to know which one's to download and take up space on either your smart phone, tablet or computer.

As a marketing agency, we use a number of "must have" apps to ensure that we are regularly monitoring our clients performance online and ensuring that we are abreast of their competitors movements, campaigns and conversations as well as leveraging industry news and developments to bring their brands to the forefront.

While we continue to grow audiences, increasing our clients brands within the circles in which they trade, it becomes increasingly important to utilize Apps that cut-through the clutter and help ensures that we don't waste time on social media where possible.

Here are 8 of the most efficient analytical Apps that Marketing Eye uses:

1. HootSuite: If you don't use this, then you have not only been hiding under a rock, but you are missing a valuable tool. HootSuite is a social media management solution that enables teams to collaborately execute social media campaigns across multiple platforms from one single view point - a dashboard. HootSuite includes audience identification tools, the ability to streamline workflow and customize reporting. It is perfect for managing Twitter accounts.
Monday, 23 September 2013 08:05

5 Habits of REALLY Successful People

When I am talking successful, I am meaning someone who is really successful. A person who at their disposal, can spend $20 million on a property without blinking an eye lid or pick up their friends and family from wherever they are in the world, in a private jet, just because ... they can.

There are many habits of really successful people - the billionaire type, but here are 5 that come to mind based on my experience in observing their traits:

1.  Dominance is in everything they do
What started out as a dream became a reality, much faster than I anticipated.

Many entrepreneurs can attest to having a dream or maybe just something on their bucket list that needs to be crossed off. I am one of those people. I have a dream but most importantly for me, an item on my bucket list that needs to be crossed off by a given time frame. 

What once was a dirty word to me, the position of entrepreneur in a fast growing, dynamic company is the most exhilarating career choice I could have every made.

What other job has you jumping out of bed at 5am each morning, dressing in a matter of minutes and rushing off to the office to start your day? For that matter, what other job gives you the highs of an entrepreneur and the flexibility to be exactly who you are?
Monday, 16 September 2013 05:36

Are we all a bunch of know-it-alls?

Last night in New York, I was sitting at a dinner party where everyone was animated with lively conversation.

In no time, the conversation turned to dating, and with two single women in the room everyone was eager to establish the latest on their dating scorecards.

A very confident business woman explained that she had trouble dating and that being in her early 40s, most men that asked her out were in their early 30s or late 50s - but no-one in between.

She went on and explained in detail just how frustrating it is to date. With her very successful high profile business, commitments to travel and the fact that because she is in the public eye, she struggles with being noticed, this dynamic woman was fascinating.
Tuesday, 10 September 2013 09:17

How do you know its time for a rebrand?

Driving back from Hilton Head in South Carolina on the weekend, #24yrold asked me what I thought of the new branding for Yahoo! I hadn't given it much thought and had mainly seen press around the rebrand that was negative - aimed directly at Marissa Mayer.
I was recently asked my opinion on what are my thoughts on the election and its effect on small business by veteran journalist Jonathan Jackson.

Here is what I had to say:

"Small businesses are the backbone of the Australian economy.

There are over two million small businesses in this country, which provide approximately seven million jobs and comprise up to 20 per cent of the national economy.

With a Federal election looming and a new Prime Minister to be appointed (or, in Kevin Rudd’s case, a returning Prime Minister), small business owners will be eagerly and nervously awaiting party platforms that impact them.

I understand the pressure and considerations of running a small business more than most. I founded my first business at age 25, and in 2004 established Marketing Eye, Australia’s leading marketing consultancy firm for small to medium businesses.
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