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Blog Author Marketing Eye - Page 3

Marketing Eye

Marketing Eye

Marketing Eye is Australia’s leading marketing consultancy firm for small to medium sized businesses. In simple, we help small businesses grow exponentially through developing targeted marketing campaigns aligned to overall business goals.

Instagram has over 1 billion active users and is a universally prominent social media platform. It provides engaging and entertaining visual posts, that people love having a scroll through.

Friday, 26 April 2019 08:23

Why is diversity in a team important?

Diversity means different. But why is it so important in a team?

Though we may share similarities with individuals, at the end of the day, everyone is their own person and can bring different things to the table. It is for this reason that diversity is so important among a team.

What’s your post-graduation dream? After focusing on studying for so many years, choosing a high salary job as well as a future with long-term prospects is probably one of the top things on your mind.

In business, we often imagine our worst-case scenarios - “What’s the worst that can happen if it goes wrong? How can I avoid the situation? How can I fix it?”

Wednesday, 17 April 2019 10:25

Coachella is a brands Wonderland

More than 200,000 attendees, an incredible line up of phenomenal artists and the world’s biggest celebrities. Yes, you probably guessed this sounds an awful lot like Coachella. Whether you have attended a desert-inspired

Monday, 15 April 2019 08:51

Is brand loyalty dead?

For as long as there have been businesses, there have been loyal customers. Nowadays, with heightened competition and many more channels of connection, it has become increasingly harder for brands to maintain a strong relationship to a large proportion of their customers.

Friday, 12 April 2019 10:08

5 Successful Entrepreneurs under 25

With the rise of social media and technology, there has been an evident boom in self-made successful entrepreneurs. Painting a future for themselves by showcasing and selling what they truly love.

Wednesday, 10 April 2019 09:43

Build your brand on Instagram

Creating a brand on Instagram is easy these days, but building a memorable one - now that’s the real challenge! When it comes to Instagram 68% of users regularly engage with brands. There is no doubt that effectively using Instagram can well in truly transform a small business or startup to become an ‘Instafamous’ one.

Friday, 05 April 2019 09:11

The wonderful world of Lead Generation

In business, to be successful you need revenue, and to fuel revenue you need LEADS. Put simply, lead generation encompasses all activities relating to the identification and cultivation of potential customers.
Wednesday, 03 April 2019 09:27

GIF Marketing? You read it right!

Did you know that GIFs are more popular than both Vine and Instagram stories? If you think back, we most likely have all laughed hysterically, liked or shared with a friend a GIF that we found scrolling through our social media platforms.
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