Marketing Eye Blog

Marketing Eye Blog

Blog Author Marketing Eye - Page 7

Marketing Eye

Marketing Eye

Marketing Eye is Australia’s leading marketing consultancy firm for small to medium sized businesses. In simple, we help small businesses grow exponentially through developing targeted marketing campaigns aligned to overall business goals.

Thailand is a well-known tourist hot spot, with over 39 million visitors each year.  However, it hasn't always been so popular and the Tourism Authority of Thailand, needed a new approach to rise those numbers. As the outsourced marketing department, Marketing Eye created a branding strategy for enticing tourists to visit. The strategy focused on branding and implemented a new logo “Amazing Thailand’ and tagline ‘Always Amazes You’. We went further with developing an information workshop for trade members, where a questionnaire was developed and a certificate of completed designed and implemented.
As part of the website development, visually appealing images of destinations were included to amaze potential tourists and feed their travel bug. The strategy designed was also to ensure consistency and cohesiveness across all marketing platforms that were created, which meant business cards and print media included the new brand identity and tagline. 

 

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Wednesday, 17 June 2020

VISA Global Logistics - Logistics

One of Australia’s largest privately-owned international freight forwarding companies Visa Global Logistics, their primary focus is on fully integrated solutions along the entire supply chain. As the outsourced marketing department, a strategy was executed by Marketing Eye, focusing on design strategy. This was implemented with marketing assets such as business cards, brochures and application forms, allowing client engagement and brand awareness.

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Wednesday, 17 June 2020

Koonyum Range Retreat - Tourism

Byron Bay is one of the most popular beach destinations in Australia. Located within this destination is the luxury accommodation and venue hire Koonyum Range Retreat.  In order to not be lost in the noise of Byron’s multitude of accommodation listings, Marketing Eye, was approached to help with the digital campaigns and deliver a strategy for their rapidly growing business. The marketing strategy design consisted of related themed advertising of postcards and business cards and a newly developed website, which had the added capabilities of booking online.
The marketing efforts were to showcase the destination as its most luxurious self and entice holiday makers to wind down and enjoy the retreat.

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No one would have planned for the current economic and social circumstances, which is why so many businesses have taken such a large hit in the wake of this pandemic. While there are certainly plenty of challenges that businesses face in a time like this, there are also some unique opportunities for businesses to connect with their customers. Through social media and content marketing, businesses can continue to engage with their customers to maintain that strong relationship. Below, we have three types of content that are perfect for a time like this.

KB Building Group service a niche market of controlled environment solutions, specialising in cold storage facility manufacturing.  Their industry-leading ‘one-stop-shop’ for cold storage designs for any industry and priding themselves with an eye for detail. Through matching KB Constructions eye for detail, the marketing strategy involved a branding redesign of marketing assets such as business cards and EDM. The website was restructured with sleek imagery and the new rebranding.

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Shadex provides customised blinds that are innovative and cost saving. Their website was completed a few years ago however, the marketing strategy had a focus on design, which was delivered through the creation of new marketing assets which included a new website and business cards.

Marketing Eye designed a website that showcased the work completed by Shadex and acted as a portfolio of their designs. We ensured that clients could reach a deeper understanding of the completed work and the high level of quality of blinds.

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After consulting with Bathtime Bathrooms, Marketing Eye designed a marketing strategy that suited their business. Firstly, a user-friendly website enabling clients to gain quotes, book design consults and showcase previous completed work by the company was designed and implemented. Secondly, with continuous support and creation of assets through company brochures, business cards, website design and social media management to ensure that appropriate leads were generated to meet both our client and their client’s needs.

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We Build It offers office and commercial Fitouts, and were able to engage Marketing Eye as their outsourced marketing department to develop a user-friendly SEO-optimised website to spread their key messaging, generate webite traffic and socidify thier online presence.

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Based in Carrara, Gold Coast and Campbellfield, Melbourne, Willis Bros are the experts in marble and stone benchtops, perfecting and engineering custom designs. They pride themselves on sourcing the best natural and engineered stones at competitive prices. Marketing Eye have been the outsourced marketing department helping perfect their online presence through website redesign and online social media presence.

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Kaleidoscope Construction and Building Consulting are a locally owned licensed builder and renovation expert servicing Sydney. With and expertise in carpentry and joinery they offer all round building services, from conception and design to completion of the build.

The core strategy implemented by Marketing Eye, was to rebrand their image which would appear on new marketing assets. Marketing Eye designed a logo, t-shirt and car banner whilst conjunctively promoting their rebrand on social media platforms such as LinkedIn.

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