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Marketing Eye Blog Author - Page 7

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Blog Author Marketing Eye - Page 7

Marketing Eye

Marketing Eye

Marketing Eye is Australia’s leading marketing consultancy firm for small to medium sized businesses. In simple, we help small businesses grow exponentially through developing targeted marketing campaigns aligned to overall business goals.

You either love it or you hate it! SMS Marketing has seen a large boom in the last couple of years due to the increased utilisation and strong attachment we now have with our digital hand bricks, also known as our phones. Wherever we enter our mobile number into, whether that’s buying a pair of shoes online and adding your phone number in to the contact information or being scraped from a data base and sent numerous marketing SMS messages. No mobile number is safe in this day and age.

So, the party has unfortunately ended for 2018, but now is the perfect time for future planning and creative forward thinking to kick some marketing goals in 2019. Though before we do, I wanted to look back at the last couple of years and take some time to reflect on what marketing strategies really hit the mark and caused a stir for both consumers and the business sphere. 

We live in a society of constantly changing perceptions, opinions, and beliefs. But one things for sure, female entrepreneurs are here to stay, and they're making a greater impact on our overarching society and the business world more than we probably think. From new mummy's building mini-empires from the comfort of their own homes to the young tech-savvy generation z's creating a dream-like reality around their greatest passions and developing millions upon millions of followers.

Friday, 28 December 2018 16:51

It’s a world full of Influencers

Who would have thought a decade or two ago that thousands of people would be making millions and even billions of dollars from posting flawless pictures that promote and enhance brands on their own personal social media accounts? It has significantly sculpted the way in which we conduct and involve our consumers in business. It makes me wonder whether this will be an increasing successful marketing platform that will see skyrocket into more success and opportunities for brands in the future or is time running out for digital influencers? 

Tuesday, 01 January 2019 08:45

Marketing to the new Gen Z

When a new generation comes about, marketers are faced with a constant challenge of reaching, engaging and connecting with this audience. It estimated in 2020 generation Z will accommodate for 40% of total consumers, becoming one of the most powerful consumer force in the market. Now that’s one scary thought! 

As a society and individual's, we feel ever so inclined to express and share our own personalised content with the world. There is a cloud of pressure to display such intimate details to the encapsulating world of social media and its digital spaces. We have built and created a culture where we live to document our every move and moment rather than just living them, in their present form.

Let’s talk business. The increase of company involvement and their integration into the digital world has seen businesses either crash and burn or exceed with flying colours. This is mostly due to their correct utilisation and implementation of SEO.

Thursday, 20 December 2018 17:32

Lockwoods

Established in 1922, Lockwood Partners is a leading firm of Accountants providing expert advice in Accounting, Finance, Wealth, Insurance and IT. Lockwood Partners engaged Marketing Eye to build their brand, and as a result Marketing Eye has created a detailed marketing strategy and a range of collateral, including their company brochure, which is now on-brand and emphasises Lockwood Partners’ position as professionals.

Lockwoods Brochure


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Thursday, 20 December 2018 17:27

ESQ

Esq. Clinic is a plastic surgery and skin clinic specialising in male services. Their branding conveys luxury and style. Marketing Eye has created social media campaigns, printed and electronic direct mail campaigns and other marketing collateral pieces.

ESQ Facebook Campaign


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Thursday, 20 December 2018 16:46

McCredie

McCredie Group specialise in the seamless delivery of retail and business projects with expertise in project management, design documentation and cost management solutions. Marketing Eye was engaged by McCredie Group to design and develop their new website. This website has been the key to a successful digital presence in their marketing strategy with McCredie Group being able to showcase their projects and communicate their positioning clearly to clients.

McCredie Billboard

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McCredie Website

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