Blog Author Marketing Eye - Page 7

When you have a high-performing sales team, things really begin to look up for your business. Your sales team is responsible for driving revenue, building customer relationships and maintaining the overall health of the company. However, there are times when even the best sales teams can hit a slump. When your sales team isn't performing, it's important that you identify the root causes and take swift actions to get them back on track.

Let us look at the steps you can take to diagnose the issues, improve performance and how bringing in an external consultant like Simon Norcott from Box in the Sky Consulting can be just the push your business needs.

The integration of sales and marketing processes is essential for achieving sustained growth and a competitive advantage in business. For businesses looking to simplify operations, boost efficiency and drive revenue, understanding and mapping out these processes is one of the most important things to do.

This ultimate guide will explore the intricacies of the sales and marketing process, illustrate the key stages and discuss how these functions can work together. A detailed explanation will help visualise this integration and provide a clear roadmap for implementation.

In the early days of my career, colleagues used to ask me to make coffee for them. “Be a darling and get me a coffee”. I loved getting coffee for the ‘big boss’ but when it came to my colleagues, I hated it with a passion. So much so, I used to do things that were quite disgusting like ‘not wash the cup’ or ‘salt instead of sugar’. I was 18.

As a marketer, if you want to stand out from the crowd, you need to stay ahead of trends, techniques and technologies at all times. This is where influencers in marketing play a vital role. These individuals are not just thought leaders; they are trailblazers who shape the future of marketing with their ideas and insights. From digital marketing gurus to content marketing experts, these top 20 marketing influencers offer invaluable knowledge and inspiration to professionals in the field.

Neil Patel is, undoubtedly, one of the most influential figures in digital marketing and SEO. As the co-founder of companies like Crazy Egg, Hello Bar and KISSmetrics, and through his own consultancy and content, Patel has helped countless businesses improve their online presence. His insights into search engine optimisation (SEO) are invaluable for anyone looking to improve their website's visibility and performance.

Let us explore some key lessons you can learn from Neil Patel about SEO, backed by his extensive experience and proven strategies.

When it comes to digital marketing efforts, the spotlight often shines brightest on a results-oriented approach known as performance marketing. This marketing strategy is vital for businesses aiming to maximise the effectiveness of their online marketing efforts, making sure that every dollar spent contributes directly to measurable outcomes.

So, what exactly is performance marketing, why do you need it and how can it help you refine your marketing plans in the days ahead? Let’s find out!

If you are a business owner or marketer, understanding market trends, consumer behaviour and a thorough knowledge of competitor analysis are the strongest pillars of success. Market research is the backbone of decision-making, providing the insights necessary for businesses to innovate, compete and grow. With modern technologies and methodologies, market research has changed significantly, offering businesses various sophisticated options to gather actionable data.

The field of marketing is going through continuous shifts driven by technological advancements, changing consumer behaviours and upcoming trends. To survive in this fast and competitive profession, marketers must keep themselves updated and adapt to each new challenge they face. Future-proofing your marketing career involves continuous learning and cultivating a versatile skill set.

Beginning a marketing career can be both exciting and daunting. The thrilling nature of the industry, the constant evolution of tools and strategies and the pressure to deliver results can be overwhelming for newcomers. Reflecting on my long journey as a marketer, there are several important insights I wish someone had shared with me when I started my marketing career.

Are you feeling uninspired, unchallenged and downright bored in your marketing job? You're not alone. Many professionals experience periods of stagnation and disinterest in their careers, especially in fields like marketing. However, the good news is that there are steps you can take to reignite your passion and find fulfillment in your current role.

Let's discover why you might be feeling this way, explore the temptation of job hopping and then discuss strategies for revitalising your career right where you are.