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Marketing Eye

Marketing Eye

Marketing Eye is Australia’s leading marketing consultancy firm for small to medium sized businesses. In simple, we help small businesses grow exponentially through developing targeted marketing campaigns aligned to overall business goals.
Wednesday, 30 January 2019 08:38

Why it is not acceptable for females to brag?

As girls, we are told to be so many things when we are young. We are told to act a certain way, dress a certain way and only say certain things. From this influence of ‘what is right and wrong’ we as women are molded into a shape of pure societal standards and beliefs.

Friday, 25 January 2019 08:17

How to grow your followers on Instagram?

Research has revealed that people remember 80% of what they see, 20% of what they read and 10% of what they hear. Instagram’s effectiveness is undeniable, we as a society are hooked on subconsciously scrolling through Instagram, admiring strangers’ personal lives through their pictures and videos.

Wednesday, 23 January 2019 09:12

Meme Marketing more than just a trend

More so than ever before, we are seeing the rise in meme marketing in the digital sphere. As we scroll through our newsfeeds, we are confronted with a continuum of cat videos and the occasional Donald Trump and Oprah memes, that has become the new normal in our digital world for both consumers and businesses.
Monday, 21 January 2019 08:21

Becoming the ultimate networking ninja

If you have just stumbled into the marketing world or you’ve been in the game for some time now, you most likely have heard of the phrase “It’s not what you know, it’s who you know”. When we think about it, everything we do revolves around the ability to connect and engage with people. From social media platforms of Snapchat, Twitter and Instagram to even our social lives.

Trends tend to come and go throughout the years, but one thing is for sure they all have a large impact and influence on the entirety of the marketing world. The introduction of new marketing tools and resources has led to a heightened level of customers’ expectations and overall brand experience.

Wednesday, 16 January 2019 08:13

3 of the best Marketing Podcasts

Podcasts are somewhat of a new concept for all of us. A rich ecosystem of the audio land, a new line, and platform of interaction, connection, and information where we as consumers (and marketers) can enhance our knowledge and fill in our spare time. From past encounters and experiences, there is this constant connotation of Podcasts as being ‘boring’ or ‘dull’.

I’ve never really understood the Super Bowl. You know the big football game in America that practically stops a nation. Where 103 million people around the world watch men run around on a field chasing a ball, experiencing the atmosphere of the half time show entertainment and eating greased up though incredibly delicious food. This is one of the most exciting times of year for Marketers all across the world, they shed blood, sweat and tears for their pride and joy (their businesses) to be featured on the Super Bowl commercial breaks and at all be featured on TV some way or another.  

You either love it or you hate it! SMS Marketing has seen a large boom in the last couple of years due to the increased utilisation and strong attachment we now have with our digital hand bricks, also known as our phones. Wherever we enter our mobile number into, whether that’s buying a pair of shoes online and adding your phone number in to the contact information or being scraped from a data base and sent numerous marketing SMS messages. No mobile number is safe in this day and age.

So, the party has unfortunately ended for 2018, but now is the perfect time for future planning and creative forward thinking to kick some marketing goals in 2019. Though before we do, I wanted to look back at the last couple of years and take some time to reflect on what marketing strategies really hit the mark and caused a stir for both consumers and the business sphere. 

We live in a society of constantly changing perceptions, opinions, and beliefs. But one things for sure, female entrepreneurs are here to stay, and they're making a greater impact on our overarching society and the business world more than we probably think. From new mummy's building mini-empires from the comfort of their own homes to the young tech-savvy generation z's creating a dream-like reality around their greatest passions and developing millions upon millions of followers.

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