Blog Author Marketing Eye - Page 2

The logistics industry is a very competitive field. A strong SEO strategy is essential to stand out and attract potential clients as companies are constantly competing for the top spots on search engine results pages (SERPs). Let us explore the best practices, tips and tricks for improving your logistics business's online presence and increasing your search engine rankings.

Google Ads has become a very important tool for businesses across all industries, including logistics. Utilising Google Ads can significantly improve your brand visibility, attract new customers and drive business growth. Let us explore the ins and outs of Google Ads for logistics marketing, highlighting what you should know to maximise your advertising efforts.

Running a business has its difficulties. From keeping up with market fluctuations to juggling multiple roles, the entrepreneurial journey can be overwhelming and hard to manage on your own. One area that can be especially hard to deal with is marketing. How do you promote your business successfully without breaking the bank or losing motivation?

I moved from Mount Gambier to Melbourne two months ago to complete my exciting internship journey with Robotic Marketer. Arriving in Melbourne, a city full of opportunity, I felt very grateful and determined to do well. This moment was an important stepping stone from university into my professional life as a marketer. It was also an exclusive perspective of the marketing industry – a field that has always captivated my curiosity and creativity.

Beginning the entrepreneurial journey is an exciting venture filled with opportunities and challenges. In this journey, a pivotal role is reserved for marketing. For an entrepreneur, understanding the role of marketing is essential in establishing and growing a successful business.

Let us explore why marketing is one of the most important pillars of success in the entrepreneurial journey and how you can use it to your advantage.

Local retail businesses play a vital role in neighbourhoods and communities, offering a unique touch that large chains and big brands often miss. With the right marketing strategies, local retailers can attract new customers, retain existing ones and cultivate a sense of community that brings long-term loyalty.

Let us explore a range of creative and budget-friendly marketing tactics specifically suited for local retail businesses.

As we cross the halfway-mark of the year, it's a great time for businesses and non-profit organisations to take stock of their marketing efforts and assess their effectiveness. One of the biggest challenges businesses faces is knowing whether their marketing is at par with competitors or the industry standards, and ascertaining where they can improve marketing performance.

And that is where a marketing audit figures in. A marketing audit is a detailed evaluation of a company's marketing strategies, activities, goals and performance. It identifies strengths and weaknesses, ensuring that the business stays on track to achieve its objectives and should always be completed by a third-party with no bias to any facet of your organisation.

Having a mid-year review can be particularly beneficial at this uncertain time with interest rates rising, elections coming up and economy slowing down. A thorough review at this time will help businesses and organisations stay agile and responsive.

The beginning of a new financial year is an excellent opportunity for marketers to refresh their strategies, refocus on goals and implement new tactics that can bolster their organisations' growth. Whether you're a seasoned marketing professional or just starting, these tips will help guide your marketing efforts for the year to come.

As marketers, we all know that the significance of search engine optimisation (SEO) cannot be overstated. According to a recent survey by Forbes, AI and Google updates are the biggest challenges facing the industry right now. With more and more consumers turning to Google to find products and services, companies must make sure that their online presence is prominent and accessible.

But how do we achieve that? The answer is simple enough: through successful SEO strategies that not only focus on increasing visibility but also on delivering high-quality, relevant content to the target audience.

Email marketing remains one of the most effective channels for converting leads into loyal customers. To utilise its full potential, marketers must approach the matter smartly. A series of well-developed email marketing tactics that invite engagement and foster trust among the customers is the ultimate objective.  Read on to get insights into some of the most impactful email campaign tactics that help you turn your leads into committed clients.