Blog Author Marketing Eye - Page 2
ESQ Facebook Campaign
Horan and Bird media print
Consumers control the new age of marketing. They are better informed than ever, thus it is more important than ever to harness the power of review sites in your marketing strategy. The majority of customers read online reviews before deciding on a purchase and if you’re not listing your business on review sites, then you might as well be leaving money on the table.
I went and did some last minute Christmas shopping last weekend, squeezing and weaving my way through the crazy busy crowds, dodging the Sunday strollers whilst pumping the strong coffees into my exhausted body. But something occurred to me whilst shopping, I see Christmas very differently to the average Aussie shopper. I came to the conclusion it was my work, my career in marketing has significantly changed and remolded my outlook on the Christmas season. Is it for the better or the worse? Who knows? But what I know is this.
Yes, I know what you're thinking! How can Beyoncé and marketing possibly be related and at all connected? But if we look really closely at both Beyonce and Marketing, we discover that they are so interconnected it isn’t funny.
We have four (4) gun marketing interns in our Sydney office, and given that they seemed to love chatting to each other and working together, we gave them a task to write a blog. We didn't expect quite this though...