Tag: SEM

When it comes to digital marketing efforts, the spotlight often shines brightest on a results-oriented approach known as performance marketing. This marketing strategy is vital for businesses aiming to maximise the effectiveness of their online marketing efforts, making sure that every dollar spent contributes directly to measurable outcomes.

So, what exactly is performance marketing, why do you need it and how can it help you refine your marketing plans in the days ahead? Let’s find out!

There are plenty of marketing acronyms that markers have to keep track of like SEO, SEM, SMO, CRO. It can be difficult to keep everything straight, especially the difference between SEO and SEM. So, what exactly does SEM mean? Search engine marketing (SEM) is a sort of umbrella term that covers search engine optimisation and paid advertisements. SEM is an effective way for businesses to reach new customers, increase revenues and trim acquisition costs.

When was the last time your small business marketing company walked you through the Google Analytics for your small business website?