Blog Banner June

Marketing Blog tag: 'SEM' - Marketing Eye

Displaying items by tag: SEM

Friday, 22 November 2019 05:13

Why You Should Understand SEM

There are plenty of marketing acronyms that markers have to keep track of like SEO, SEM, SMO, CRO. It can be difficult to keep everything straight, especially the difference between SEO and SEM. So, what exactly does SEM mean? Search engine marketing (SEM) is a sort of umbrella term that covers search engine optimisation and paid advertisements. SEM is an effective way for businesses to reach new customers, increase revenues and trim acquisition costs.

Published in Marketing
Friday, 18 June 2010 10:59

A walk through google analytics

When was the last time your small business marketing company walked you through the Google Analytics for your small business website?