Blog Author Marketing Eye - Page 4
Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into the film industry, one of the fastest-growing and innovative industries today. People go to see movies to get swept up in the drama, romance, and action of the latest narrative. If people have an emotional response to these kinds of stories, what’s keeping them from connecting with your story? Crafting content through the lens of telling a story gives your audience a great opportunity to connect to your brand and your product. Everyone has an interesting story. You just need to figure out how to tell yours. Below, we have some ways that storytelling can dramatically improve your content marketing efforts.
If you’re looking to stay competitive in your industry, your company must have an active profile on LinkedIn, fully equipped to post, comment, and commit to a live stream. LinkedIn has recently joined the broadcasting game, which means that it’s currently the best social media platform for organic growth. If you have the opportunity, LinkedIn Live is an excellent way to generate leads and interest in your company. It’s also a great tool to help position leaders within your organization to be thought leaders within their industry, which adds a significant level of credibility to your brand.
Everyone wants to work under trustworthy leadership, but it can be hard to know exactly what that looks like. More often than not, it comes down to communication. Communication is an essential tool for a good leader. Whether they are communicating business successes or failures, the information must be shared in an open and safe environment for your employees to ask as many questions as they need. This is what trust looks like, and we all know that trust can’t be bought. Below, we have a few great ways to build trust with effective leadership communications.
Few things can make a business more powerful than an aligned marketing and sales team. When both departments can rally around the same story, it leads to greater benefits for each department and the company as a whole. But how exactly does this happen? After all, marketing and sales have individual sets of metrics and goals: marketing is measured on generating demand and sales is focused on converting leads. If marketing and sales are going to work together, they need to be able to collaborate on their projects. Alignment is all about collaboration, and if each team is working towards the same goal it will make this process much more successful.
There are plenty of marketing acronyms that markers have to keep track of like SEO, SEM, SMO, CRO. It can be difficult to keep everything straight, especially the difference between SEO and SEM. So, what exactly does SEM mean? Search engine marketing (SEM) is a sort of umbrella term that covers search engine optimisation and paid advertisements. SEM is an effective way for businesses to reach new customers, increase revenues and trim acquisition costs.
If you don’t fully understand the difference between marketing and advertising, you are not alone! Marketing and advertising are certainly related and intertwined, but there is a distinguishable difference between the two platforms. Each platform has different processes and approaches to promote products and services, but they work towards the same goal. Knowing how they differentiate will put your business on the path to success.
Starting a small business is always going to be a tough venture. No matter what industry you want to enter, there are at least a hundred other companies doing something similar to yours. The market is already saturated with ads and marketing campaigns, but you still need to find a way to cut through all the noise. Guerrilla marketing is an excellent way to implement a marketing strategy that is a fraction of the cost of a regular strategy. Below, we discuss what guerrilla marketing is, the components of a successful guerrilla marketing campaign, and the types of guerrilla marketing that work the best.
Businesses are always looking for new ways to drive revenue while cutting down on margins at the same time. The return on investment in marketing needs to be considered from the beginning, as a way to gauge your goals and track your progress. Not only do marketers need to consider what exactly the return was, but which program received the best return. If you measure your ROI correctly, it can garner more trust, a bigger budget, and enable your marketing tactics to increase your business impact.
Crafting and executing an effective marketing strategy is the most important job for any marketer, and failure to do so is the greatest threat for building business momentum. The key to creating an effective strategy lies in fulfilling your company’s needs, and how you can appropriately market your products and services to your customers. The characteristics outlined below either individually or collectively of a marketing strategy can help companies achieve positive outcomes.