Blog Author Marketing Eye - Page 4
With a world full of apps, systems and technologies its more often than not, it is incredibly difficult to navigate within the business environment.
Do hashtags work? Can they increase my businesses following on Instagram? What benefits do they hold?
As girls, we are told to be so many things when we are young. We are told to act a certain way, dress a certain way and only say certain things. From this influence of ‘what is right and wrong’ we as women are molded into a shape of pure societal standards and beliefs.
Research has revealed that people remember 80% of what they see, 20% of what they read and 10% of what they hear. Instagram’s effectiveness is undeniable, we as a society are hooked on subconsciously scrolling through Instagram, admiring strangers’ personal lives through their pictures and videos.
Trends tend to come and go throughout the years, but one thing is for sure they all have a large impact and influence on the entirety of the marketing world. The introduction of new marketing tools and resources has led to a heightened level of customers’ expectations and overall brand experience.
Podcasts are somewhat of a new concept for all of us. A rich ecosystem of the audio land, a new line, and platform of interaction, connection, and information where we as consumers (and marketers) can enhance our knowledge and fill in our spare time. From past encounters and experiences, there is this constant connotation of Podcasts as being ‘boring’ or ‘dull’.
I’ve never really understood the Super Bowl. You know the big football game in America that practically stops a nation. Where 103 million people around the world watch men run around on a field chasing a ball, experiencing the atmosphere of the half time show entertainment and eating greased up though incredibly delicious food. This is one of the most exciting times of year for Marketers all across the world, they shed blood, sweat and tears for their pride and joy (their businesses) to be featured on the Super Bowl commercial breaks and at all be featured on TV some way or another.
You either love it or you hate it! SMS Marketing has seen a large boom in the last couple of years due to the increased utilisation and strong attachment we now have with our digital hand bricks, also known as our phones. Wherever we enter our mobile number into, whether that’s buying a pair of shoes online and adding your phone number in to the contact information or being scraped from a data base and sent numerous marketing SMS messages. No mobile number is safe in this day and age.