Blog Author Marketing Eye - Page 4

Marketing Eye

Marketing Eye

Marketing Eye is Australia’s leading marketing consultancy firm for small to medium sized businesses. In simple, we help small businesses grow exponentially through developing targeted marketing campaigns aligned to overall business goals.
Thursday, 08 February 2018 06:09

Issue 2

Friday, 08 June 2018 06:08

Issue 1

Friday, 02 February 2018 06:04

Issue 1

Read the news online and you’ll realise there are many versions of the truth. It’s not just in navigating the world of current affairs that people find it hard to know what to believe or which version of reality is legitimate. In the new digital business world, consumers also find it increasingly tricky to sort truth from fiction and to gain trust in businesses. The recent rise of "fake news" has everyone pointing fingers at each other. So how in this new era, with cynicism increasing, can genuine business people reduce public doubt about internet marketing claims? How can brands give their customers confidence in their legitimacy?
Monday, 13 November 2017 09:09

Entrepreneurship: John Horan's success story

Entrepreneurs are extraordinary people as their ability to create an opportunity, innovate a new idea and build a brand whilst overcoming adversity is astonishing.


As our online network of friends continues to expand, social media companies and their newsfeeds transform and evolve as well.

On March 15th 2016, Instagram, the fastest growing social media network, announced their latest update: an algorithm-based, personalised newsfeed. This means that photos and videos will no longer appear in chronological order, rather, appear based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.
Data has played a vital role in turning marketing from an art into a science and now there’s more than ever. It can be difficult to know what statistics you should be paying attention to and how to use them. So how do you know your website is performing? What can you do to improve it? Here is Marketing Eye’s quick guide to Google Analytics statistics and how to use them to improve your online marketing. 

The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.


Wednesday, 09 March 2016 09:20

What's Your Dominant Personality Trait?

NOTE: This blog is a guest feature written by our Marketing Eye Atlanta office.

The other day Marketing Eye Atlanta, as a team, decided to take the Myers Briggs personality test. What an eye-opening experience this was for all of us. We came to the conclusion is that our team is very diverse. Before taking the test some personality traits were obvious, but others were hidden talents that had not been discovered until completion of this test. Not only was the test great for gaining more insight into our co-workers personalities but it was valuable for personal reflection. 

Everyone at some time in their lives has felt that their world has curved in. Things become heavy, dark and almost impossible to keep afloat - but there is light at the end of the tunnel, if only we all can see it.

It's how we handle these experiences of difficulties that show our real character and ability to be resilient in the face of adversity now and in the future.

Monday, 23 June 2014 00:00

The Wolf Is Dangerous

The Wolf of Wall Street was in many people's opinions a celebration of the bad life - drugs, sex, expensive toys, opulent homes and super expensive suits.

As we watched on as Leonardo DiCaprio spruiked, "The way I look at it, their money was better off in my pocket," many of us couldn't believe that world existed quite like that. But it does. And it's right here on our doorstep too.
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