Marketing Eye Blog

Marketing Eye Blog

Blog Author Marketing Eye - Page 9

Marketing Eye

Marketing Eye

Marketing Eye is Australia’s leading marketing consultancy firm for small to medium sized businesses. In simple, we help small businesses grow exponentially through developing targeted marketing campaigns aligned to overall business goals.

Element IP is a current client that has engaged with Marketing Eye’s services to develop a branding position. Located in Virginia, Element IP provide clients with the legal proceedings behind intellectual property law. The outsourced marketing efforts undertaken have been the creation of a logo and website which have cultivated engagement and awareness. 

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ACA Home Improvements is your one stop solution for double glazing, window furnishing and security products. Focused on providing customers quality and service at a great price, ACA provides custom products specifically for each individual home. The custom made products include: Double Glazing, Plantation Shutters, Roller Shutters, Blinds and Awnings. 

Marketing Eye worked with ACA Home Improvements to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to elevate the company’s brand identity and client understanding of available services. In addition we helped to deliver a print strategy that included an informative brochure to enhance the brands competitive advantage and help strengthen clients' understanding of ACA’s products and services.

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Carry A Book is a newly launched app connecting book lovers based on their preferences. In order to build the brand, Marketing Eye engaged in marketing and design assets and concepts by gaining feedback from the app and developing a new website. The implementation of search engine optimisation has also been strategized as part of extended branding. Marketing Eye have also implemented a strong presence on social media to build further brand awareness and engagement. There have been successful public relations campaigns through a micro- influencer on Forbes and Ticker Jumpstart Live.

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Video marketing has become the easiest form to reach more people, more often with the potential of content going viral. Over the years, Marketing Eye has named many companies, designed branding, brochures, websites and advertising, so we took this opportunity to share some designs with our audience. 

FRANdata established to help the Australian Franchise Sector address key strategic challenges and take advantage of opportunities available to qualifying brands. Marketing Eye functioned as thier outsourced marketing department and was able to implement a print and digital marketing strategy to elevate the brand's presence in the market.

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Thursday, 30 April 2020

Soltech - Technology

Soltech is Atlanta’s leading software development firm that offers services ranging from strategic technology consulting to the development of data solutions and recruitment of top talent in the tech space. With strength in innovative business expertise and a technical proficiency in product use and application, the company is committed to delivering technological solutions that are customised to their client’s unique requirements.

As a leading marketing agency in Atlanta, Soltech employed the help of Marketing Eye to help build their brand and develop and implement a marketing strategy aligned to their business goals. For the purpose of increasing brand awareness and establishing a steady stream of leads, new collateral and content was developed in line with a key messaging and style guide for effective communication and strategic dissemination through an integrated marketing effort.

Soltech is a premiere software development firm providing custom software solutions for businesses seeking an alternative to larger expensive consulting firms. Services range from strategic level technology consulting, to design and development of web, mobile and data solutions, and recruitment of top technology talent. The outsourced marketing department of Marketing Eye worked with Soltech to design and produce  printed material including informative booklets and business cards. The marketing efforts have provided Soltech’s clients a greater understanding of the business and services available in addition to strengthening overall brand awareness.


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Marketing Eye Magazine is recognised around the world as a leading source of insight into business, entrepreneurial and big picture stories. The publication collates ideas and instances of thought leadership and moving outside the box and applies these to marketing and commerce across the world. Past successes inspire future ones and Marketing Eye Magazine enables this by analysing some of the most creative and unique technological, business and travel stories out there.

Quarterly issues provide rare and perceptive insights which can inspire changes in your own business. By collecting and studying the latest news and disruptions, Marketing Eye Magazine presents a fountain of knowledge rife with wisdom and ideas for application in your own organisation and personal life. It’s not just about the facts and the figures, but the spirit of ingenuity as well. The publication offers lessons and guidance that go far beyond managerial and operational notions, but into the realm of philosophical and existential. The Magazine takes pride in featuring the most inventive and resourceful stories of our clients. Our stories are curated and our features written to give you a voice and direction.



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Wednesday, 29 April 2020

Ultima Building Group

Ultima Building Group is a luxury building company based in the Sydney Metro area specialising in new home builds, renovations and extensions. The husband and wife duo behind the group have 18 years of experience and focus on all parts of a build, from council plans to interior design. As part of the outsourced marketing efforts by Marketing Eye, a redesign of the website to improve functionality and enhancing search engine optimisation were launched. There has also been a start up and development of their social media channels including lead generation campaigns on LinkedIn. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph,  Western Weekender and Bloomberg.

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PUBLIC RELATIONS

Public relations efforts used to reach out to Australian publications. Media was achieved through press for Ultima Building Group. Industry articles published on The Daily Telegraph and The Western Weekender.

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Wednesday, 29 April 2020

Cornell Diesel Systems - Automotive

Cornell Diesel Systems are an advanced diesel fuel injection service, repair, and parts solution provider based in Melbourne. They specialise in high-quality services and innovative technology that is at the forefront of the diesel engine sub-systems industry. The outsourced marketing department spearheaded marketing campaigns through events and produced marketing assets such as brochures and product sheets. To create brand awareness Marketing Eye controlled its public relations and branding for campaign-specific advertising.

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Wednesday, 29 April 2020

Danterr - Building Supplies

Marketing Eye developed a comprehensive marketing strategy which involved a rebrand of the national concrete construction supply company. Danterr supply, source and distribute to Australia’s largest construction projects with a strong emphasis on sustainability and green technology.  The journey involved developing a new logo which could represent the brand and appear on newly designed letter heads, brochures and their website. The next stage involved cumulating a database, having a strong social media presence and informing interested clients with EDMs.

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