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Marketing blog articles from Marketing Eye author - page 5

Blog Author Marketing Eye - Page 5

Marketing Eye

Marketing Eye

Marketing Eye is Australia’s leading marketing consultancy firm for small to medium sized businesses. In simple, we help small businesses grow exponentially through developing targeted marketing campaigns aligned to overall business goals.

Heritage Care Group are a Victorian based state of the art aged care provider, with homes located in both Sydney and Melbourne. As part of the outsourced marketing strategy delivered by Marketing Eye, the focus was branding, design and awareness. These focal points were executed with billboard promotion, business cards and the design of a website, logo and uniform which was stamped on all documents, email signatures and flyers.

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Baptist Community Services is a leading non-for-profit aged care organisation that has been serving the elderly and individuals living with disadvantages for over 75 years. Focusing on supporting strong and caring communities that concentrates on improving personal wellbeing and quality of life. Marketing Eye worked with Baptist Community Services to enhance their brand image and awareness by creating printed copy, posters, and pamphlets to educate their audience about social issues within the local community and support local community activities. Marketing Eye also established an enhanced and easily utilized website to promote simplified user experience.

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Marketing Eye was engaged by Quest Sanctuary Lakes to develop a marketing strategy which created a deeper online presence and exposure through social media channels and EDMs. A Christmas card campaign and information brochure were also created, highlighting the guest and corporate services offered by the modern apartment style hotel rooms located only 20 mins from the CBD.

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Thursday, 04 June 2020 10:36

Ozanam Industries - Not for Profit

Ozanam Industries is a not-for-profit organisation set up by the St Vincent’s de Paul society, which employs hundreds of Australians with disabilities in New South Wales. With significant years of experience in the industry, the company specialises in delivering reliable, high quality, cost-effective and customer-focused services to leading companies, State Government departments and community groups. Ozanam Industries’ range of services include mail house services, show bag assembly, packaging solutions, shrink wrapping and supply industrial grade cleaning cloths from recycled textiles.

With a special place in our hearts for the not-for-profit sector, Marketing Eye has worked closely with Ozanam Industries to provide website and graphic design support that has ensured the unique value of the brand is leveraged and communicated for maximum exposure in the market.


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Wednesday, 03 June 2020 08:16

4 Useful Strategies to Nurture Leads

Are you having trouble converting your leads? It might be because you don’t have a lead nurturing process in place. Establishing strong lead nurturing tactics is crucial to growing your business. Without these processes, there is nothing to impact or influence the customer’s decision to make a purchase. To truly nurture leads, you need to provide relevant information at multiple points throughout the beginning of their relationship with your business. Below, we have 4 tactics to effectively nurture your leads.

Wednesday, 27 May 2020 07:55

What You Need From A Marketing Agency

Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.

Wednesday, 20 May 2020 06:27

The Evolution of B2B Marketing

The way that we market our businesses will always be evolving. In the last few years, B2B marketing has drastically evolved as the buyers have more access to more information. Years ago, people were attracted by ads for a product, which generated interest in that product. So, they would go and purchase that product based on the information they were given. Now, people have access to all the information that they could ever need, so the buying journey has changed. It’s less of a linear journey and more of a collection of moments that will influence the purchase of a product. Because of this, marketing must evolve. Below are four great strategies that your B2B marketing team should embrace in their marketing strategies.

Friday, 08 May 2020 14:36

Element IP - Legal Firm Marketing

Element IP is a current client that has engaged with Marketing Eye’s services to develop a branding position. Located in Virginia, Element IP provide clients with the legal proceedings behind intellectual property law. The outsourced marketing efforts undertaken have been the creation of a logo and website which have cultivated engagement and awareness. 

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ACA Home Improvements is your one stop solution for double glazing, window furnishing and security products. Focused on providing customers quality and service at a great price, ACA provides custom products specifically for each individual home. The custom made products include: Double Glazing, Plantation Shutters, Roller Shutters, Blinds and Awnings. 

Marketing Eye worked with ACA Home Improvements to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to elevate the company’s brand identity and client understanding of available services. In addition we helped to deliver a print strategy that included an informative brochure to enhance the brands competitive advantage and help strengthen clients' understanding of ACA’s products and services.

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