Blog Author Marketing Eye - Page 5

Due to the increased popularity of social media, influencer marketing has evolved. Years ago, employing influencers primarily consisted of hiring celebrities in TV ads. Nowadays, the influencer arena spans across all social media platforms varying in followers, size, and brand. According to Influencer Marketing Hub’s 2024 benchmark report, influencer marketing is expected to reach “$24 billion by the end of 2024,” more than tripling since 2019.

Booth Transport, a family-owned and operated logistics company, has built a remarkable brand in Australia, especially in the wine cartage sector. With a legacy spanning decades and a unique advantage of having four sons capable of running various state offices, Booth Transport highlights the strength and resilience of family businesses. Let us look at how Booth Transport utilised family roots to build a successful brand, the strategic investments they made and the value of family business in marketing, focusing on team and community.

Client Overview

Contact Centre Jobs is a premier job board dedicated to the contact centre and customer experience (CX) industry in Australia. As part of the Auscontact Association, Contact Centre Jobs connects employers with top talent, offering a smooth and efficient recruitment process along with a range of resources to support both job seekers and employers in the contact centre sector.

The Challenge

Contact Centre Jobs needed to build a strong brand identity to stand out in the competitive job board market. The goal was to create a cohesive brand that would resonate with both employers and job seekers, enhancing their digital presence and increasing user engagement. This involved developing a new logo, website various other marketing collaterals to drive traffic and promote their services effectively.

The Solution

Marketing Eye partnered with Contact Centre Jobs to create a compelling new brand from scratch. This included a new logo, website development, social media strategy and a range of marketing collateral such as EDMs, magazine ads, flyers and brochures. Additionally, we created a user-friendly job board to streamline the job search and recruitment process.

Brand Development

• Logo Design: Marketing Eye designed a modern and professional logo that reflects Contact Centre Jobs’ commitment to connecting talent with opportunity.
• Website Development: We developed a user-centric website featuring a clean and intuitive design. The job board allows employers to post job listings and job seekers to easily find and apply for positions.
• Social Media Strategy:Marketing Eye crafted an overarching social media strategy to boost brand awareness and engagement.

MarketIng Collateral

• EDMs: Engaging email campaigns were created to inform employers and job seekers about the latest job postings, industry trends and events.
• Magazine Ads: Eye-catching magazine ads showcased the benefits of using Contact Centre Jobs for recruitment and job searching, featured in leading industry publications.
• Flyers and Brochures: Professional flyers and brochures were developed to support marketing and sales efforts, providing detailed information about the job board’s features and benefits.

The Results

The comprehensive branding and marketing strategy significantly enhanced Contact Centre Jobs’ market presence and user engagement. Key achievements include:

• Enhanced Brand Recognition: Strengthened identity and market presence.
• Increased Website Traffic: Higher engagement and job applications.
• Improved User Engagement: Increased interaction through social media and EDM campaigns.
• Effective Marketing Collateral: Aided in lead generation and conversion.

Conclusion

By partnering with Marketing Eye, Contact Centre Jobs successfully launched a strong brand identity, improving its visibility and solidifying its role as a top recruitment platform.

The energy sector is one of the most challenging industries in the world. Energy companies must adapt their marketing strategies to stay competitive, as the global companies push towards sustainability, renewable energy sources and technological advancements. Let us explore the key elements of successful energy company marketing, focusing on long-term SEO strategies to ensure sustained visibility and engagement.

Entrepreneurs, young marketers and small businesses are discovering the transformative influence of AI in their marketing strategies. If you’ve ever dreamed of mastering DIY marketing with AI, then our Come Market Your Business with Me program is exactly what you need. This thorough workshop is designed to empower you with the skills and knowledge to utilise AI technology and take your marketing efforts to the next level.

As an entrepreneur, you might wonder how to create a marketing strategy that stands out and increases the growth of your business. Enter Come Market Your Business with Me by Robotic Marketer, designed to empower you with the skills and knowledge to market your business proficiently. This thorough program is personalised to meet the needs of entrepreneurs, young marketers and small businesses looking to improve their marketing game.

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The logistics industry is a very competitive field. A strong SEO strategy is essential to stand out and attract potential clients as companies are constantly competing for the top spots on search engine results pages (SERPs). Let us explore the best practices, tips and tricks for improving your logistics business's online presence and increasing your search engine rankings.

Google Ads has become a very important tool for businesses across all industries, including logistics. Utilising Google Ads can significantly improve your brand visibility, attract new customers and drive business growth. Let us explore the ins and outs of Google Ads for logistics marketing, highlighting what you should know to maximise your advertising efforts.

Running a business has its difficulties. From keeping up with market fluctuations to juggling multiple roles, the entrepreneurial journey can be overwhelming and hard to manage on your own. One area that can be especially hard to deal with is marketing. How do you promote your business successfully without breaking the bank or losing motivation?