Tag: Backlinks

As marketers, we all know that the significance of search engine optimisation (SEO) cannot be overstated. According to a recent survey by Forbes, AI and Google updates are the biggest challenges facing the industry right now. With more and more consumers turning to Google to find products and services, companies must make sure that their online presence is prominent and accessible.

But how do we achieve that? The answer is simple enough: through successful SEO strategies that not only focus on increasing visibility but also on delivering high-quality, relevant content to the target audience.

Neil Patel is, undoubtedly, one of the most influential figures in digital marketing and SEO. As the co-founder of companies like Crazy Egg, Hello Bar and KISSmetrics, and through his own consultancy and content, Patel has helped countless businesses improve their online presence. His insights into search engine optimisation (SEO) are invaluable for anyone looking to improve their website's visibility and performance.

Let us explore some key lessons you can learn from Neil Patel about SEO, backed by his extensive experience and proven strategies.

Before the launch of Google’s PageRank, search engines had to find ways to rank websites without relying on on-page content factors. During this period, it was determined that websites containing references and links were found to deliver better quality results than those websites that did not include them. The use of backlinking has become increasingly popular over recent years, having appeared on many sites across all search engines. 

According to Search Engine Optimization (SEO) experts, building backlinks is the core of SEO. When your web page contains more backlinks, search engines can boost your site’s visibility and rank due to these efforts. Backlinks are important for SEO as they signal to Google that another website views your content valuable enough for it to link back to its content. Backlinking is one of the many ways SEO can be performed, especially when search engines can infer that your content is valuable enough to rank well on SERPs. 

While backlinks also provide an avenue for visitors to find your website, they can reward you in several ways:

As we move into the year of 2021, it’s time to ensure that you have all the insights to allow your business every opportunity to succeed. Marketing can be hard with so many moving parts and it is vital to get it right, so you can move in a positive direction. To help your business, here is a list of the top tips for B2B Marketing for 2021.

For most search engines, backlinks are the ultimate ranking factor. Traffic to your site is directly related to the quality of the backlinks your website has. Ultimately the greater number of authoritative websites that link to you, the better rankings and traffic you’ll get. It’s always important to remember the power of Google rankings. When you surf the web, Google analyses your websites backlinks to understand how your pages are connected to one another and in what way.