Top 20 Marketing Influencers to Follow for Expert Insights

1. Seth Godin 

Profile: Author, entrepreneur, and marketing expert, Seth Godin is renowned for his insightful books and a popular blog that talks about marketing, leadership and the way ideas spread. 

Why Follow: For daily wisdom on all things marketing and motivational insights that push you to think outside the box. 

2. Gary Vaynerchuk 

Profile: CEO of VaynerMedia, Gary Vaynerchuk is a highly influential figure in digital marketing, known for his expertise in social media and brand building. 

Why Follow: For energetic and impactful advice on leveraging social media platforms to amplify personal and brand presence. 

3. Ann Handley

Profile: A pioneer in digital marketing and content creation, Ann Handley inspires marketers to create marketing magic with engaging, authentic content. 

Why Follow: For expert guidance on developing compelling content strategies that resonate with audiences. 

4. Neil Patel

Profile: Co-founder of NP Digital, Neil Patel is a bestselling author and influencer known for his extensive work in SEO and content marketing. 

Why Follow: For in-depth tutorials and hacks on SEO, content marketing and digital marketing strategies. 

5. Rand Fishkin

Profile: Founder of SparkToro and Moz, Rand Fishkin is a key authority on SEO and audience intelligence. 

Why Follow: For detailed analytics, studies on search engine behaviour and digital marketing trends. 

6. Jay Baer

Profile: An inspirational marketing and customer service speaker, Jay Baer is the founder of Convince & Convert, a consulting firm that helps companies gain and keep more customers. 

Why Follow: For actionable customer service strategies and content marketing tips that transform businesses. 

7. Kim Garst

Profile: One of the world's most retweeted people among digital marketers, Kim Garst offers insights into social media marketing and personal branding. 

Why Follow: For practical tips on harnessing the power of social media for effective storytelling and branding. 

8. Joe Pulizzi

Profile: Founder of the Content Marketing Institute and a leading author on content marketing, Joe Pulizzi is instrumental in how marketers perceive content value. 

Why Follow: For ground-breaking strategies in content marketing and how to monetise content effectively. 

9. Mellissah Smith

Profile: Founder of Marketing Eye and Robotic Marketer and an internationally recognised marketing consultant, Mellissah Smith is known for her creative approach to integrated marketing. 

Why Follow: For her fresh perspectives on developing comprehensive marketing strategies that drive business growth. 

10. Brian Dean

Profile: SEO expert and the founder of Backlinko, Brian Dean specialises in providing actionable SEO advice and strategies. 

Why Follow: For latest SEO techniques and marketing insights. 

11. Tim Ferriss

Profile: Author of "The 4-Hour Workweek" and a sharp entrepreneur, Tim Ferriss is a master of digital marketing and self-promotion. 

Why Follow: For life hacks, productivity tips and strategies on living more and working less. 

12. Mari Smith

Profile: Often referred to as the “Queen of Facebook”, Mari Smith is renowned for her Facebook marketing expertise. 

Why Follow: For expert advice on maximising Facebook marketing to boost engagement and profit. 

13. Kevan Lee

Profile: Former VP of marketing at Buffer, Kevan Lee shares insights into social media strategies, content marketing and building a brand online. 

Why Follow: For data-backed marketing advice and effective social media tactics. 

14. Shama Hyder

Profile: CEO of Zen Media, Shama Hyder is recognised for her expertise in internet marketing and thought leadership in digital PR and marketing. 

Why Follow: For creative marketing strategies that mesh technology and effective marketing practices. 

15. Scott Stratten

Profile: President of UnMarketing, Scott Stratten focuses on unconventional marketing tactics that encourage engagement through authenticity and responsiveness. 

Why Follow: For insights into building better business relationships and viral marketing tactics. 

16. Larry Kim

Profile: CEO of MobileMonkey, Larry Kim is notable for his work on PPC marketing and startup marketing. 

Why Follow: For advanced PPC tactics, chatbot strategies and startup growth hacks. 

17. Pat Flynn

Profile: Known for his work on passive income strategies, Pat Flynn is a beloved influencer in the areas of online entrepreneurship and digital marketing. 

Why Follow: For smart passive income ideas and tips on making money online through various marketing channels. 

18. Jeff Bullas

Profile: Jeff Bullas is dedicated to helping individuals and companies succeed with digital marketing, especially content marketing and social media strategies. 

Why Follow: For tips on improving digital marketing efficiency and effectiveness. 

19. Rebecca Lieb

Profile: An analyst, author and advisor, Rebecca Lieb is a leader in content strategy, content marketing and digital media. 

Why Follow: For profound insights into content strategy, marketing integration and digital advertising. 

20. Christina Baldassare

Profile: Founder of Zebra Advertisement, Christina Baldassarre is a digital marketing consultant known for her insights into digital advertising and social media marketing. 

Why Follow: For actionable tips on digital advertising and utilising new social media platforms for marketing. 

Following these top 20 marketing influencers can provide you with the knowledge and inspiration needed to excel in your marketing efforts. Whether you're seeking to improve your digital footprint, expand your content strategy or simply gain insights into the latest marketing trends, these thought leaders have the expertise to guide your journey. Stay tuned to our blog for the latest industry insights and the latest news in marketing.