Blog Author Marketing Eye - Page 8
Who would have thought a decade or two ago that thousands of people would be making millions and even billions of dollars from posting flawless pictures that promote and enhance brands on their own personal social media accounts? It has significantly sculpted the way in which we conduct and involve our consumers in business. It makes me wonder whether this will be an increasing successful marketing platform that will see skyrocket into more success and opportunities for brands in the future or is time running out for digital influencers?
When a new generation comes about, marketers are faced with a constant challenge of reaching, engaging and connecting with this audience. It estimated in 2020 generation Z will accommodate for 40% of total consumers, becoming one of the most powerful consumer force in the market. Now that’s one scary thought!
As a society and individual's, we feel ever so inclined to express and share our own personalised content with the world. There is a cloud of pressure to display such intimate details to the encapsulating world of social media and its digital spaces. We have built and created a culture where we live to document our every move and moment rather than just living them, in their present form.
Let’s talk business. The increase of company involvement and their integration into the digital world has seen businesses either crash and burn or exceed with flying colours. This is mostly due to their correct utilisation and implementation of SEO.
Established in 1922, Lockwood Partners is a leading firm of Accountants providing expert advice in Accounting, Finance, Wealth, Insurance and IT. Lockwood Partners engaged Marketing Eye to build their brand, and as a result Marketing Eye has created a detailed marketing strategy and a range of collateral, including their company brochure, which is now on-brand and emphasises Lockwood Partners’ position as professionals.
Esq. Clinic is a plastic surgery and skin clinic specialising in male services. Their branding conveys luxury and style. Marketing Eye has created social media campaigns, printed and electronic direct mail campaigns and other marketing collateral pieces.
ESQ Facebook Campaign
Horan and Bird media print
I went and did some last minute Christmas shopping last weekend, squeezing and weaving my way through the crazy busy crowds, dodging the Sunday strollers whilst pumping the strong coffees into my exhausted body. But something occurred to me whilst shopping, I see Christmas very differently to the average Aussie shopper. I came to the conclusion it was my work, my career in marketing has significantly changed and remolded my outlook on the Christmas season. Is it for the better or the worse? Who knows? But what I know is this.
Yes, I know what you're thinking! How can Beyoncé and marketing possibly be related and at all connected? But if we look really closely at both Beyonce and Marketing, we discover that they are so interconnected it isn’t funny.