Blog Author Marketing Eye - Page 8

Expanding your business into new markets is an exciting but challenging endeavour, especially when venturing into a vast market space like the United States. With its diverse consumer base, complex regulatory norms and fierce competition, the US market presents both opportunities and obstacles for Australian businesses looking to expand their reach. However, if you have the right partner by your side, manoeuvring the US market successfully and growing your business will become much easier.

Accounting and financial planning businesses have always given off the impression of being traditionally conservative. This sector has not always been keen to ride every marketing wave that comes around. In fact, the role of marketing has often been overlooked or undervalued in the past by the accounting and financial planning sector. However, in recent years, there has been a noticeable shift as firms in the Australian market recognise the importance of data-driven and thoughtful marketing in driving growth, differentiation and client engagement.

So, what caused them to switch sides? Let us look at the reasons behind the shift, the challenges and opportunities that have come with it and the strategies that the industry is now adopting to utilise power of marketing effectively.

Do you want to begin a career in marketing? It can be both exhilarating and daunting. The industry is vibrant, creative and constantly changing, making it an exciting field, especially if you are a new graduate.

However, to find your way to long-term success in the field, there are some important lessons you need to learn first. Here are ten essential tips to help you build a rewarding and impactful career in marketing.

In marketing, it's quite common to face challenges and setbacks that can leave you feeling frustrated and discouraged. Despite your best efforts, your marketing initiatives may not be delivering the results you hoped for, leaving you wondering, "What do I do now?"

Let us explore common reasons why marketing efforts may fall short and look for strategies for getting back on track and achieving the success you aim for.

Marketers have a surplus of tools at their disposal to increase their campaigns and strategies. Amongst these tools, Grok, Gemini, and several other platforms have gained significant attention. This blog aims to provide an unbiased comparison of these platforms, highlighting their pros and cons to help marketers make informed decisions.

When it comes to marketing, Sales Qualified Leads (SQL) generation is a critical function that requires a blend of technical skills, customer understanding and strategic thinking. Interestingly, marketers who have made their way from the contact centres often possess unique advantages that make them particularly effective at SQL generation.

This blog discusses how the skills developed in a contact centre translate into superior SQL generation capabilities and why marketers with this background can excel in any sector, despite the fierce competition.

In the competitive market of enterprise software, SAP stands out as a leader, offering robust solutions that help businesses streamline operations and drive growth. As an SAP partner, Net New Names (NNN) have the opportunity to use SAP's powerful platform and vast ecosystem to deliver exceptional value to clients. However, succeeding in the SAP partner ecosystem requires a well-defined and executed marketing strategy.

This blog explores the best marketing strategy for NNN, focusing on how teaming up with new-age tools like Robotic Marketer can play a crucial role in both strategy development and campaign execution.

For entrepreneurs, having a strong marketing strategy you can rely on means developing a plan that not only captures the essence of your brand but also effectively communicates it to the target audience. However, the process of writing a marketing strategy can be daunting, especially when you are balancing it with other responsibilities.

This is where advanced tools like Robotic Marketer come in. It can transform an overwhelming task into a streamlined, efficient process. Here’s how:

As the End of Financial Year (EOFY) approaches, it's a crucial time for you, as a business owner, to reflect on the past year's growth, challenges and opportunities. Among the various aspects of business management, marketing is most likely to come up as a critical area fraught with uncertainty and inefficiency.

Are you spending too much without clear returns? Is your marketing strategy scalable and responsive to change? Do you find yourself grappling with these questions preparing for the new fiscal year?

You are not alone. EOFY is a time for reflections and reconsiderations, especially when it comes to business decisions. Before you move ahead to ‘fix’ everything that you think went wrong, take a moment to read the rest of this blog.

Creating a marketing budget for the upcoming financial year involves strategic planning, foresight, and a clear understanding of both past performance and future goals.

This blog will provide a comprehensive guide to marketers and business leaders on how to effectively allocate resources to maximise impact in the 2024/’25 financial year.