Blog Image1

Marketing blog articles from Marketing Eye author - page 8

Blog Author Marketing Eye - Page 8

Marketing Eye

Marketing Eye

Marketing Eye is Australia’s leading marketing consultancy firm for small to medium sized businesses. In simple, we help small businesses grow exponentially through developing targeted marketing campaigns aligned to overall business goals.
Friday, 24 April 2020 15:38

Panoptic - Medical | Health

Located in Australia and Indonesia, Panoptic Solutions, find security services for protective services, in order to keep them safe. Their business identifies, assess and reduces any risk or harm to families and employees from influential executives to celebrities. Providing security and medical assistance to their clients. Marketing Eye engaged to inform clients of Panoptic Solutions services, this was executed through educational brochures, EDM and flyers. Social media engagement and interaction was also implemented across all channels and a redevelopment of the website was undertaken, to match the new branding.

panoptic bc 80

panoptic web 80
Friday, 24 April 2020 15:31

Work Life Well - Medical Services

The marketing assets developed by Marketing Eye included a rebranding of their logo and business cards, which featured on their email signature and letterheads. The website was also restructured to represent the new image of Work Life Well.

WLW Bc 80

WLW Web 80
Friday, 24 April 2020 15:27

Yoga Australia - Not for Profit

Yoga Australia develops, promotes and supports yoga teachers and educates the community on the benefits of practicing yoga.

The outsourced marketing efforts of Marketing eye were a complete marketing, branding and design overhaul, concentrated on communication, awareness, and retention of members. This was executed through a redesign of their website, event marketing and leveraging relationship marketing with health funds and other relative organisations. Also the creation of marketing collateral of brochures, newsletters, FAQs and branded merchandise. 

yogaaus flyer 80

yogaaus mag 80

yogaaus web 80
Friday, 24 April 2020 15:17

Matrix Surgical - Medical Supplies

Matrix Surgical is a surgical and medical equipment supply company based in Melbourne with over 20 years of industry experience. They ensure that quality and price are at the forefront of their mission. The marketing initiatives undertaken by the outsourced marketing team at Marketing Eye were to create meaningful content that will engage users and create conversations, via their social media platforms. Through the creation of marketing collateral, Matrix Surgical could showcase their equipment at networking events and tradeshows in addition to the creation of EDMs. Whilst refreshing the brand through the design of a new logo and website to represent the new image.

matrix banner 80

matrix bc 80

matrix web 80
Friday, 24 April 2020 14:58

DentiCare - Medical Supplies

DentiCare provides payment plans for dental and orthodontic practices all around Australia. DentiCare found that 61% of patients use Denticare as a payment option because 79% of Australians can’t afford dental work. The marketing collateral created by Marketing Eye included ’12 days of Christmas’ campaign and assets such as brochures, flyers, EDMs, business cards, and a drink bottle promotion. All social media channels were engaged with relevant and consistent content.

DentiCare BC 80

Denticare edm 80

DentiCare web 80
Friday, 24 April 2020 14:52

Marlin Medical - Medical Supplies

Marlin Medical are a medical and surgical device field supplier pursuing the most innovative manufactures and suppliers both internationally and domestically in Australia. By engaging with the outsourced marketing department of Marketing Eye, a rebranding strategy and positioning were implemented through, marketing assets such as brochures, flyers and EDMs. The website was redesigned to reposition their image as a innovative medical and surgical supplier.


MM businesscard 80

MM edm 80

MM website 80
Healthcare Imaging Services had acquired many new domestics locations and needed a partner that could alert new clients to their affordable, experienced radiologist specialists. Through developing a new content strategy, Marketing Eye created informative billboards and marketing assets such as brochures which invoked a deep brand awareness, by informing clients of the services provided.
The process that lead to the new content strategy begun with determining the market position, brand mission, and vision and ensuring they all aligned. The marketing assets were then developed attempting to activate branding communication, resulting in the end goal of informing clients of their services. This was executed through the print and advertising assets rolled out, which invited clients to information events and highlighted their savings with bulk billing options, asserting their affordable image.

HIS A4Flyer 80

HIS Billboard80

HIS invitation80

HIS landing80
Friday, 24 April 2020 14:26

Agestrong Physio - Medical Services

Committed to care and compassion, Agestrong Physio needed a partner that could implement a new tone of voice and marketing strategy that matched their brand ideology. The outsourced marketing department at Marketing Eye used their creative expertise to, design a new brand logo and transform their website. The tailor-made marketing efforts of Marketing Eye matched their services of delivering tailor-made physiotherapy to aged care and residential care patients.
To achieve these strategies, we needed to determine and align their core values with the digital strategy. We developed brand guidelines that included the creation of their logo to represent the brand's voice and personality. By understanding the consumer and brand profile a user-friendly website was developed with SEO and content strategies.

age strong businesscard 80

age strong web 80

agestrong a4 80
Iris Medical is a professional medical facility that does yearly health tests on people who are invested in ensuring that their health remains at an optimum. Marketing Eye was employed to help brand Iris Medical and provide valuable marketing assets such as brochures, business cards, websites and letterheads. In addition, Marketing Eye was responsible for lead generation campaigns and direct marketing activities.

Iris Medical 80

Iris Medical a4 80

Iris Web80
Active Medical Supplies is the most successful medical supplies company in Queensland to the aged care and acute care sectors. Having built their reputation over decades of providing quality products manufactured in Australia and overseas, Active Medical Supplies has catapulted its business through innovation and customer care. Marketing Eye was originally employed to provide a comprehensive marketing audit. After this was successful completed, Marketing Eye was engaged to be the outsourced marketing department for the company developing a marketing strategy and implementing it over a period of time. Marketing Eye's engagement includes development of multiple websites, email marketing, branding, brand names, advertising, vehicle signage wraps, product branding, development of apps, rebranding Active Medical Supplies, promotional products, lead generation campaigns and more. In addition to this, Marketing Eye has been employed to name other companies for the group, develop multiple websites and the development of a magazine.

AM Businesscard 80

AM EDM 80

AM StationerySet 80

AM Website 80

AMS WEBSITE MOCKUP
Page 8 of 27