Your Marketing Cheat Sheet to Running a Cost-Effective Marketing Strategy
Marketing ensures greater success for your business goals and has always been an important aspect for companies wishing to excel in their industry. Small businesses generally have less staff, fewer resources, and a smaller budget which means reducing costs in areas where possible is essential.
There is no doubt more pressure on reducing budget due to the constant loom of COVID-19 over our heads. However, there are many ways to successfully market your small business that helps you outperform giants giving much more effective ROI. Here we have provided you with a quick marketing cheat sheet to running a cost-effect marketing strategy to get your business flourishing.
Good, quality content is essential if you want to attract consumers. Let me repeat: Good, quality content is essential if you want to attract customers. Valuable content can include anything from a well-created website to blog articles, eye-catching infographics, engaging social media accounts, and interesting videos. It’s important to recognise you have a number of effective marketing tactics at your disposal. Websites are by far the most popular platform for businesses to share their products/services and it would be rare for you to come across any company or business nowadays without its own engaging website.
There are a plethora of free website building sites such as Wix, SquareSpace, and WebFlow which require no experience and can serve as a very useful tool to get to know and understand what a major aspect of marketing is like. This may be time-consuming and at times frustrating, to begin with, if you don’t have experience but trust me, having an attractive website pays. Literally. Creating quality content is the groundwork of marketing for your business and sets the foundation for other marketing aspects such as partnerships, creating relationships with your consumers, a higher google search ranking, and of course utilizing social media in this unavoidable digital world.
If you’ve looked into marketing strategies for your business then chances are you’ve heard of Search Engine Optimization, otherwise known as SEO. Data from a Search Engine Watch suggests that the number one suggestion on Google gets 33% of overall traffic - if you didn’t think SEO was important you might now. Paid ads or paid search will no doubt increase your website ranking on Google however this is a very costly method and most businesses cannot rely on forking out half their revenue for Google. Contrary to popular belief, increasing your SEO need not be as costly as you may have thought, that is unless of course you choose paid search which can cost thousands of dollars per month. Here are some of our tips for improving your organic SEO.
- Define a keyword list (This way you can base your website’s content around the keywords in this list thus increasing organic search rankings when people search for your keywords)
- Make sure you’re filling in all the metadata Google asks for and remember to add meta descriptions to your images as well)
- Google prefers in-depth content and has made it clear that longer posts of up to 2000-word length are rewarded.
Develop an Email Marketing Plan
Email marketing is a free and easy way to get new customers engaged with your business as well as maintaining relationships with existing customers. Email marketing has been around for a long time and requires minimal effort to set up. However, you need to ensure you put thought and creativity into each and every email to ensure maximum engagement for readers. Having offers, deals, and promotions in your emails also encourage readers to purchase products and/or engage with your products and services. You can track your performance and run tests to see what emails resonated the most with your audience.
We’ve said before that establishing a long-lasting relationship with your customers is key to ensure long-term success for your company and social media is an easy and effective way for doing just that. Create business accounts with the big social media sites such as Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat and if your product is targeted towards the younger generation then TikTok is a great platform for interacting with our Gen Z’ers. Increasing your business’s social media presence and building a community of existing and potential customers online is a free and sure-fire way to grow your brand. Social media allows your company to express its own personality while at the same time building a trusting relationship with your customers.
There are a number of methods for increasing customer engagement on social media from giveaways to contests and partnerships to promotions. Social media allows you to get creative with different posts and activities. You can also direct traffic from social media to your website which will help with SEO. Do this by promoting blog posts or taking excerpts from longer content and creating quick and informative posts that are easy to read. Whatever way you choose to operate your social media account just remember the four C’s: Consistency, Community, Collaboration, and Commitment. Remember those and you’re good to go.
Marketing is a never-ending process and requires consistent and continuous dedication for every business. Digital marketing is becoming more and more prominent in our technology-driven world and therefore marketing is evolving at a fast pace and companies should also keep in mind that flexibility and agility when it comes to marketing methods and strategies is vital for business growth and success.
If your business needs advice regarding your marketing strategy or a consultation, get in contact with our marketing team today.